Snipe Poster Campaigns.

A snipe poster is a small-format weatherproof paper poster, industry-standard sizes are 9×12 and 11×14 inches, printed on water-resistant stock and either hand-stapled or wheatpasted to a small permitted surface: a utility pole, a signpost upright, a plywood construction barrier, a scaffold leg, or a pedestrian-zone barricade. Snipes are the smaller-format sibling of full-size wheatpaste, designed for surfaces that are too narrow or too irregular for a 24×36 or 36×48 wall poster but that still sit at pedestrian eye level on every block.

Snipe posters are paper. Sticker bombing is vinyl. Snipes are larger (9×12 or 11×14) and sit higher on the surface, typically eye-level on a pole or chest-level on a construction barrier. Stickers are smaller (3×3 to 4×4 inches) and scatter across street furniture at any height. Snipes carry more creative real estate per placement and read at conversational distance; stickers read as scatter density across street furniture. Different jobs, and both price at the campaign level, not per piece, starting at $3,000. Final quote returns in 24–48 hours.

Snipes are the small-surface format. A wheatpaste wall is 24×36 or 36×48 inches on a large flat building face. A snipe is 9×12 or 11×14 inches on a small narrow surface, pole, barrier, scaffold upright. Wheatpaste is hero placement; snipes are corridor density. Brands run snipes when the surface inventory in a neighborhood doesn't support full wheatpaste (lots of poles and barriers, few walls) or when the campaign needs visible repetition at every step rather than a hero statement on one block.

Permitted private utility poles (most pole installs), plywood construction barriers with general-contractor permission, scaffold uprights with BID permits in NYC and similar cities, pedestrian-zone barricades around event sites with municipal clearance, and any private commercial pole with explicit owner consent. Beyond Street Media files the permits and confirms owner consent before any install dispatches. We do not snipe on city-owned property without DOT permission and do not snipe on residential or transit infrastructure.

Three to seven business days from approved artwork to first install in tier-1 markets. Snipes print on the same weatherproof paper as wheatpaste posters, so the production cycle is similar, print, cure, batch, dispatch. Expedited Campaigns ship in 24-72 hours from approved creative. See /services/expedited-campaigns/.

Snipe poster campaigns start at **$3,000**. Jumbo 11x14 snipes price 15-20 percent higher than 9x12 at equivalent scope. Expedited Campaigns typically double standard rate (+80 to 150-plus percent) for 24-72 hour brief-to-wall, quoted case-by-case. Final quote returns in 24-48 hours. Range varies by turnaround, size, location count, and combined service mix. Includes weatherproof print, install, GPS-tagged photo bundle, and 30-day refresh.

Weatherproof paper snipes carry 30–60 days of street life on most surfaces. Pole and signpost placements typically hold the full 60 days. Construction-barrier snipes hold for the duration of the construction window (often 90+ days). High-friction sidewalk-adjacent surfaces lose snipes faster. We include a 30-day refresh in every campaign, any snipe that loses adhesion or surface gets replaced on the next dispatch night.

Snipe campaigns run in 40 US cities, including New York, Los Angeles, San Francisco, Chicago, Miami, Atlanta, Boston, Washington DC, Seattle, Austin, Dallas, Houston, Denver, Nashville, Philadelphia, Portland, Minneapolis, New Orleans, San Diego, and Detroit. The format travels well because snipes print on the same weatherproof stock everywhere, and the surface inventory, poles, barriers, scaffold legs, exists on every urban block.

Yes. Every snipe campaign ships with a GPS-tagged photo bundle, each placement documented at install. That matters more at snipe scale than at wheatpaste scale, because a corridor run can put up dozens of placements per dispatch and the photo log is how you verify the count. The 30-day refresh dispatch re-documents any replaced snipes, so the record stays current through the campaign.

Print-ready artwork at 9 by 12 or 11 by 14 inches, the two industry-standard snipe sizes. Keep type large and the message short, since snipes read at conversational distance on a pole or barrier. Printing and installation run under one roof, so prepress, weatherproof stock selection, and any resizing happen in-house. Send the file and the final quote returns in 24 to 48 hours.