Guerrilla marketing · South · Permitted walls

Guerrilla marketing across Texas.

Wheatpaste, murals, stencils, and pole-stickers across Texas. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.

True Religion brand jeans wheatpaste poster campaign in Houston, TX by Beyond Street Media
Texas · South
Trusted by leading brands They took action.
We delivered.

Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.

  • 6 Cities covered
  • 43 Neighborhoods scouted
  • 100% GPS photo-proofed
  • 0 Municipal removals on record
Texas cities on the map

Cities we run in Texas.

Active install markets across Texas. Tap any city for its local work, neighborhoods, and pricing.

Statewide reach

Every market in Texas.

Four anchor metros, each with its own page, and a long tail of border and West Texas cities quoted per trip.

Austin

The most postered city in the state and the one where work gets read on foot rather than through a windshield.

Austin, Round Rock, Cedar Park, San Marcos, Georgetown, Pflugerville, Kyle. Districts: South Congress, East Austin, Rainey Street, the Drag, Red River, Cesar Chavez, the Domain, Hyde Park, Clarksville.

Dallas-Fort Worth

Two downtowns with a lot of ground between them, so a full DFW buy is a two-crew day.

Dallas, Fort Worth, Arlington, Plano, Irving, Frisco, Denton, Garland, McKinney, Grand Prairie, Richardson. Districts: Deep Ellum, Bishop Arts, Design District, Lower Greenville, Near Southside, Trinity Groves, Oak Cliff.

Houston

The widest metro we cover, so placement is scoped tight to the inner loop rather than spread thin across the footprint.

Houston, Sugar Land, Pasadena, Katy, The Woodlands, Pearland, Baytown, Conroe, Spring. Districts: Montrose, the Heights, EaDo, Midtown, Rice Village, Third Ward, Washington Avenue, Museum District.

San Antonio

A compact, genuinely walkable core, which makes it the best value per placement in Texas.

San Antonio, New Braunfels, Schertz, Seguin, Boerne, Universal City. Districts: Southtown, the Pearl, St. Mary's Strip, Downtown, King William, Alamo Heights.

Border, Gulf, and West Texas

Quoted per city and usually run as a leg on an existing Texas window.

El Paso, Laredo, McAllen, Brownsville, Corpus Christi, Lubbock, Amarillo, Midland, Odessa, Waco, College Station, Beaumont, Tyler, Killeen, Abilene.

What we do in Texas

Street-level marketing, printed and installed by us.

Guerrilla marketing puts your brand on the street where people actually walk, not on a screen they scroll past. We run it with wheatpaste posters (big paper prints brushed onto a wall with a flour-based paste), hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, all printed and installed by one crew. No media-owner middleman, no billboard rates. Every placement across Texas is permitted, hand-applied, and photographed the day it goes up. It's how culture-driven brands in fashion, music, film, tech, and fitness get seen in a market.

  1. 01
    Brief & route

    You send the brand, markets, and dates. We map the Texas cities and corridors where that buyer actually walks and price off the published floor.

  2. 02
    Scout & secure

    Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.

  3. 03
    Print & install

    We print in-house and hand-install from dawn, market by market. One accountable crew owns it end to end, with no print-shop handoff to a freelance installer.

  4. 04
    Document

    Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.

Permits + the reality

The state law. The city rules.

Every Texas placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record.

State frame. Texas statute governs ads visible from federal-aid highways, the layer most agencies misread as "the law." Street-level work is governed city-by-city: Austin runs on city sign permits + owner consent (5-8 day lead in tier-1 corridors), and Dallas layers its own BIDs and improvement districts on top.

What that means for you. Every Texas city below is audited for the real permit path, and lead times reflect actual owner/BID response, not statutory minimums. We don't run paid work on transit property, state DOT right-of-way, or federal parkland; if a brief routes there, we redirect to adjacent private surfaces and document it in writing.

City Primary permit path Owner consent + cost Lead time
Austin City sign permit + owner consent (8-neighborhood map on file) $200-1,200 owner fee · BID corridors higher 5-8 d
Dallas City sign permit + owner consent (6-neighborhood map on file) $200-1,200 owner fee · BID corridors higher 5-8 d
Houston City sign permit + owner consent (7-neighborhood map on file) $200-1,200 owner fee · BID corridors higher 5-8 d
SanAntonio City sign permit + owner consent (8-neighborhood map on file) $200-1,200 owner fee · BID corridors higher 5-8 d
FortWorth City sign permit + owner consent (7-neighborhood map on file) $200-1,200 owner fee · BID corridors higher 5-8 d
ElPaso Owner consent + scout-and-install field check $0-500 owner fee · per-property 7-12 d
True Religion brand jeans wheatpaste poster campaign in Houston, TX by Beyond Street Media
True Religion (Brand Jeans) , model in white denim two-piece, large 'TRUE RELIGION / BRAND JEANS' header · Houston
Texas on the ground

Why street media works across Texas.

Three Texas metros sit inside one driveable triangle. Austin reads music and culture, Dallas reads commercial and corporate, Houston reads industrial and energy. The crew that finished East Austin on Monday can be in Deep Ellum Tuesday and Montrose Wednesday without crossing a state line.

Statewide proof · tap any frame

Proof · Printed in-house · Installed by our crew

Put your brand on Texas streets.

Send the brand, the markets, and the dates. We come back with a wall count, a Texas route map, and a scoped quote in 24–48 hours.

  • Quote in under 24 hours
  • No discovery call. The brief is the call.
  • Printing & Installation under one roof

Brief us · Texas quote in 24–48h

Start your Texas campaign.

Pricing in Texas

Published floors. No retainer.

Starting points by discipline for any Texas brief. Print, install, and GPS-stamped photo proof are included in every floor.

Wheatpaste posters

Walls, scaffolds, hoardings · 5-7d lead · most common Texas format From $3,500

Sidewalk stencils

Permitted corners · biodegradable medium · permit class varies by city From $2,500

Snipes + stickers

Poles, utility boxes, news boxes · corridor saturation · 5-10d lead From $3,000

Expedited

24-72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80-150%+

Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24-48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.

Brief a Texas campaign
Read the full Texas playbook Operator detail · booking, scouting, permits, timing

Three Texas metros, three different reads, one driveable triangle. Austin is music, arts, young professional. Dallas is financial, corporate, luxury retail. Houston is industrial, energy, hospitality. The crew that finishes East Austin on Monday can be in Deep Ellum on Tuesday and Montrose on Wednesday. One state, three audiences, no flights.

Cities we cover in Texas

CityNeighborhoodsSurface focusTypical hold
AustinEast Austin, South Congress, Rainey Street, 6th Street, DomainArtist-loft conversions, retail storefronts, music-venue walls14-45 days
DallasDeep Ellum, Bishop Arts, Uptown, Knox-HendersonRaw brick, artist-collective spaces, mixed-use conversion20-50 days
HoustonMontrose, Midtown, EaDo, Heights, Museum DistrictIndustrial conversion, painted commercial, loft facades30-60 days

Surface mix in Texas

  • Commercial walls: East Austin raw brick, Deep Ellum gallery walls, Montrose and EaDo industrial conversion
  • Construction hoarding: continuous rotation through Austin downtown, Dallas Uptown, Houston development zones
  • Pole inventory: downtown corridors and major arterials across all three metros
  • Sidewalk stencils: citywide, chalk-safe, heat-rated summer compounds
  • Interior installs: bars, restaurants, venues, hospitality across all three metros

Permits in Texas

Texas Penal Code § 28.08 treats unauthorized poster placement as graffiti. With written owner consent, the install is legal. We hold consent on file for every wall before paste goes up. All three cities run moderate to light code enforcement (10 to 30+ day removal cycles). Property owners in urban-renewal and industrial corridors actively welcome commercial activation.

Private property plus written consent. No public infrastructure, no transit, no right-of-way.

Services available in Texas

Austin to Dallas is 195 miles. Dallas to Houston is 240. Houston back to Austin is 165. The three-metro triangle is one weekend of driving and three completely different audiences. The same crew, the same trucks, the same paperwork run all three. Brief us with the metro, the neighborhood, the vertical, and the timeline.

When Texas isn't enough

Cross the state line.

Texas clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.

Texas · the answers

Statewide FAQ.

The questions every Texas brief opens with, answered with the operator answer, not the marketing one.

Q · 01

Where in Texas do you run campaigns?

Three active metros: Austin (East Austin, South Congress, Rainey Street, 6th Street, The Domain), Dallas (Deep Ellum, Bishop Arts District, Uptown, Knox-Henderson, Lower Greenville), Houston (Montrose, Midtown, EaDo, Heights, Museum District). Each city has documented campaigns on file. Austin handles music and cultural verticals, Dallas handles commercial and financial, Houston handles industrial, automotive, and energy briefs. All three support paste-up, pole stickers, sidewalk stencils, and interior installs.

Q · 02

Is wheatpasting legal in Texas?

Private property with the owner's written permission is legal. Texas Penal Code § 28.08 covers graffiti on property without consent; the written consent is what we secure on every wall before install day. Enforcement varies city to city: Austin Code Compliance is moderate at 10 to 14 days, Dallas runs 21+ days, Houston runs 30+ days on commercial paste. We don't touch public infrastructure or non-permissioned walls in any of the three.

Q · 03

How much does a Texas wheatpaste campaign cost?

Single-city, single-neighborhood: from $4K, typically landing in the $4K to $8K range with print, install, and documentation. Austin multi-neighborhood (East Austin, South Congress, 6th Street) runs $12K to $22K. Dallas multi-neighborhood (Deep Ellum, Bishop Arts, Uptown) runs $14K to $25K. Houston multi-neighborhood (Montrose, Midtown, Heights) runs $12K to $24K. A three-city statewide pass lands at $35K to $65K. Documented reference: the San Diego Palantir campaign in the $14K to $18K range.

Q · 04

How fast can a Texas campaign go live?

Austin supports 48 to 72-hour saturation from approved creative to documented install. Dallas and Houston run 72 to 96-hour windows. All three cities have on-the-ground crews and established property-owner networks. Same-week turnarounds work with print-ready creative. Summer heat (100°F+) shifts crews to an early-morning install window of 5am to 11am; the timeline holds, the schedule shifts.

Q · 05

Which Texas neighborhoods get the strongest coverage?

Austin: East Austin (densest inventory, 30 to 45 day holds), South Congress (retail and youth mix, 25 to 40 days), Rainey Street (nightlife and hospitality, 20 to 35 days), 6th Street (music corridor, high churn, 14 to 21 days). Dallas: Deep Ellum (artist community, densest inventory, 30 to 50 days), Bishop Arts (cultural mix, 25 to 40 days), Uptown (commercial and retail, 20 to 30 days). Houston: Montrose (neighborhood density, 30 to 45 days), Midtown (young professional, 25 to 40 days), EaDo (industrial conversion, 35 to 50 days), Heights (40 to 60 days).

Operator log · live
Brief us · Texas quote in 24 hours TEXAS · SOUTH · 6 ACTIVE CITIES
5-7 day turnaround 100% photo proof on every install Refund if we miss the install window

Got a wall in Texas?
We've got the paste.

Tell us the city, the dates, and the brand. Beyond Street Media routes a Texas-mapped install plan, usually inside 24 hours.

Start a Texas campaign See the coverage map

Print + Install · Documented every hit · Texas crews on the ground