Guerrilla marketing · South · Permitted walls

Guerrilla marketing across Texas.

Wheatpaste, murals, stencils, and pole-stickers across Texas. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.

True Religion brand jeans wheatpaste poster campaign in Houston, TX by Beyond Street Media
Texas · South
Trusted by leading brands They took action.
We delivered.

Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.

  • 6 Cities covered
  • 43 Neighborhoods scouted
  • 100% GPS photo-proofed
  • 0 Municipal removals on record
Texas cities on the map

Cities we run in Texas.

Active install markets across Texas. Tap any city for its local work, neighborhoods, and pricing.

Services we ship in Texas

Six formats. One field log.

The same six disciplines run in every Texas city. Only the format mix shifts by market. One crew, one contract, one paper trail.

Permits + the reality

The state law. The city rules.

Every Texas placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record since 2019.

State frame. Texas statute governs outdoor advertising visible from federal-aid highways. That's the layer most agencies misread as "the law." Off-highway street-level work is governed city-by-city.

City reality. Austin runs on city sign permits + owner consent (5–8 day lead in tier-1 corridors). Dallas layer their own BIDs and downtown improvement districts on top. Lead times shift with the calendar. Election season slows everything.

Where we operate without surprises. Every Texas city below has been audited for the actual permit path. Lead times reflect real owner / BID response, not statutory minimums. Brief us and we route through what's actually possible this week.

Where we don't run paid work. Transit property without contract, state DOT right-of-way, federal parkland. If a brief routes there, we redirect to adjacent private surfaces and document the lift in writing.

City Primary permit path Owner consent + cost Lead time
Austin City sign permit + owner consent (8-neighborhood map on file) $200–1,200 owner fee · BID corridors higher 5–8 d
Dallas City sign permit + owner consent (6-neighborhood map on file) $200–1,200 owner fee · BID corridors higher 5–8 d
Houston City sign permit + owner consent (7-neighborhood map on file) $200–1,200 owner fee · BID corridors higher 5–8 d
SanAntonio City sign permit + owner consent (8-neighborhood map on file) $200–1,200 owner fee · BID corridors higher 5–8 d
FortWorth City sign permit + owner consent (7-neighborhood map on file) $200–1,200 owner fee · BID corridors higher 5–8 d
ElPaso Owner consent + scout-and-install field check $0–500 owner fee · per-property 7–12 d
Texas on the ground

Statewide proof.

Real installs shot across Texas. Permitted walls, GPS-stamped on install day. Tap any frame to open it full-size.

Pricing in Texas

Published floors. No retainer.

Starting points by discipline for any Texas brief. Print, install, and GPS-stamped photo proof are included in every floor.

Wheatpaste posters

Walls, scaffolds, hoardings · 5–7d lead · most common Texas format From $3,500

Sidewalk stencils

Permitted corners · biodegradable medium · permit class varies by city From $2,500

Snipes + stickers

Poles, utility boxes, news boxes · corridor saturation · 5–10d lead From $3,000

Expedited

24–72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80–150%+

Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24–48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.

Brief a Texas campaign
Texas in detail

The texas playbook.

The long read for buyers scoping Texas: how we book, scout, permit, and ship across the market.

Three Texas metros, three different reads, one driveable triangle. Austin is music, arts, young professional. Dallas is financial, corporate, luxury retail. Houston is industrial, energy, hospitality. The crew that finishes East Austin on Monday can be in Deep Ellum on Tuesday and Montrose on Wednesday. One state, three audiences, no flights.

Cities we cover in Texas

CityNeighborhoodsSurface focusTypical hold
AustinEast Austin, South Congress, Rainey Street, 6th Street, DomainArtist-loft conversions, retail storefronts, music-venue walls14-45 days
DallasDeep Ellum, Bishop Arts, Uptown, Knox-HendersonRaw brick, artist-collective spaces, mixed-use conversion20-50 days
HoustonMontrose, Midtown, EaDo, Heights, Museum DistrictIndustrial conversion, painted commercial, loft facades30-60 days

Surface mix in Texas

  • Commercial walls: East Austin raw brick, Deep Ellum gallery walls, Montrose and EaDo industrial conversion
  • Construction hoarding: continuous rotation through Austin downtown, Dallas Uptown, Houston development zones
  • Pole inventory: downtown corridors and major arterials across all three metros
  • Sidewalk stencils: citywide, chalk-safe, heat-rated summer compounds
  • Interior installs: bars, restaurants, venues, hospitality across all three metros

Permits in Texas

Texas Penal Code § 28.08 treats unauthorized poster placement as graffiti. With written owner consent, the install is legal. We hold consent on file for every wall before paste goes up. All three cities run moderate to light code enforcement (10 to 30+ day removal cycles). Property owners in urban-renewal and industrial corridors actively welcome commercial activation.

Private property plus written consent. No public infrastructure, no transit, no right-of-way.

Services available in Texas

Austin to Dallas is 195 miles. Dallas to Houston is 240. Houston back to Austin is 165. The three-metro triangle is one weekend of driving and three completely different audiences. The same crew, the same trucks, the same paperwork run all three. Brief us with the metro, the neighborhood, the vertical, and the timeline.

When Texas isn't enough

Cross the state line.

Texas clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.

Texas · the answers

Statewide FAQ.

The questions every Texas brief opens with, answered with the operator answer, not the marketing one.

Q · 01

Where in Texas do you run campaigns?

Three active metros: Austin (East Austin, South Congress, Rainey Street, 6th Street, The Domain), Dallas (Deep Ellum, Bishop Arts District, Uptown, Knox-Henderson, Lower Greenville), Houston (Montrose, Midtown, EaDo, Heights, Museum District). Each city has documented campaigns on file. Austin handles music and cultural verticals, Dallas handles commercial and financial, Houston handles industrial, automotive, and energy briefs. All three support paste-up, pole stickers, sidewalk stencils, and interior installs.

Q · 02

Is wheatpasting legal in Texas?

Private property with the owner's written permission is legal. Texas Penal Code § 28.08 covers graffiti on property without consent; the written consent is what we secure on every wall before install day. Enforcement varies city to city: Austin Code Compliance is moderate at 10 to 14 days, Dallas runs 21+ days, Houston runs 30+ days on commercial paste. We don't touch public infrastructure or non-permissioned walls in any of the three.

Q · 03

How much does a Texas wheatpaste campaign cost?

Single-city, single-neighborhood: from $4K, typically landing in the $4K to $8K range with print, install, and documentation. Austin multi-neighborhood (East Austin, South Congress, 6th Street) runs $12K to $22K. Dallas multi-neighborhood (Deep Ellum, Bishop Arts, Uptown) runs $14K to $25K. Houston multi-neighborhood (Montrose, Midtown, Heights) runs $12K to $24K. A three-city statewide pass lands at $35K to $65K. Documented reference: the San Diego Palantir campaign in the $14K to $18K range.

Q · 04

How fast can a Texas campaign go live?

Austin supports 48 to 72-hour saturation from approved creative to documented install. Dallas and Houston run 72 to 96-hour windows. All three cities have on-the-ground crews and established property-owner networks. Same-week turnarounds work with print-ready creative. Summer heat (100°F+) shifts crews to an early-morning install window of 5am to 11am; the timeline holds, the schedule shifts.

Q · 05

Which Texas neighborhoods get the strongest coverage?

Austin: East Austin (densest inventory, 30 to 45 day holds), South Congress (retail and youth mix, 25 to 40 days), Rainey Street (nightlife and hospitality, 20 to 35 days), 6th Street (music corridor, high churn, 14 to 21 days). Dallas: Deep Ellum (artist community, densest inventory, 30 to 50 days), Bishop Arts (cultural mix, 25 to 40 days), Uptown (commercial and retail, 20 to 30 days). Houston: Montrose (neighborhood density, 30 to 45 days), Midtown (young professional, 25 to 40 days), EaDo (industrial conversion, 35 to 50 days), Heights (40 to 60 days).

Q · 06

What services work best across Texas?

Wheatpaste leads in Austin (music vertical) and Dallas (commercial vertical). Pole stickers perform in concentrated transit and downtown corridors: 6th Street in Austin, Downtown in Dallas, Houston downtown. Sidewalk stencils run year-round with chalk-safe, heat-rated formulations. Interior installs anchor bars, restaurants, and venues across all three metros. Neighborhood saturation works hard in Austin and Dallas; Houston saturation needs longer lead time because of industrial-corridor distance.

Q · 07

Do I need different creative for Austin, Dallas, and Houston?

Yes, three cuts. Austin (music, arts, young professional) responds to edgy, community-rooted, artist-adjacent creative; South Congress and East Austin favor conceptual and DIY. Dallas (commercial, financial, corporate, luxury retail) wants polished and sleek; Deep Ellum and Bishop Arts allow edgier work, Uptown demands the polish. Houston (industrial, energy, automotive, hospitality) reads technical and utility-focused; EaDo favors artist work, Montrose favors hospitality.

Q · 08

What's the cheapest way to test?

Single-neighborhood sidewalk stencil run: sidewalk stencils from $2,500, with a single-corridor run in East Austin, Deep Ellum, or Montrose typically landing in the $3K to $5K range. A hero-wall test in 6th Street, Deep Ellum, or Montrose starts at $800 and demonstrates neighborhood visibility before a multi-neighborhood spend.

Q · 09

Do Texas wall holds really run 30 to 60 days?

Yes. Texas property owners rotate commercial paste slower than coastal owners. East Austin, Deep Ellum, Montrose, and the Heights run a relaxed enforcement model; commercial paste removal (when owners request it) takes 30 to 45 days versus 10 to 21 on the East Coast. The long hold means volume clients can run a single-pass saturation that stays live 4 to 8 weeks without re-install budget. Palantir's San Diego 48-hour run proved the multi-neighborhood model; Texas's longer holds make the single-pass version the efficient default.

Q · 10

How does Texas summer heat affect installation?

June through September runs 95 to 105°F. The paste formulation goes to a heat-viscosity blend, the install window moves to 5am to 11am to avoid mid-day street radiation, and sidewalk stencils get summer-rated primer. Cure time stretches from 4 to 8 hours up to 8 to 16 in extreme heat. The timeline doesn't slip; the crew hours shift. All three Texas metros run continuous volume June through September.

Operator log · live
5–7 day turnaround 100% photo proof on every install Refund if we miss the install window

Got a wall in Texas?
We've got the paste.

Tell us the city, the dates, and the brand. Beyond Street Media routes a Texas-mapped install plan, usually inside 24 hours.

Start a Texas campaign See the coverage map

Print + Install · Documented every hit · Texas crews on the ground