Chalk Stencil Campaigns.
Chalk stencil campaigns, washable, permit-light sidewalk stencils that drop in 3 days, ride 1-2 weeks, wash clean. Eco-friendly street visibility.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
Gone by next rain
A chalk stencil campaign uses cut stencils and a washable, water-soluble chalk medium to put a brand mark, event detail, wayfinding arrow, or QR code straight on the sidewalk. The run rides 3 to 14 days depending on weather and foot traffic, then washes away with the next rain. Because chalk sits outside spray-paint ordinances in most U.S. cities, the legal clearance is shorter than paint and the property owner carries no removal liability.
- You want sidewalk-level visibility tied to a specific event or window, not a permanent install.
- You need to move fast and don't want a multi-week permit conversation holding up the calendar.
- You'd rather the campaign clear itself than carry removal cost or owner liability after it runs.
- You're running a brand activation in a dense walking corridor like SoHo, the Mission, or Wynwood.
- Lighter compliance path
Chalk sits in a different regulatory bucket than spray paint in most U.S. cities, so the legal clearance is shorter and the campaign closes in days instead of weeks.
- Reversibility is the point
The next rain handles the wash-out, which means no removal cost and zero removal liability for the property owner.
- Pedestrian eye-line
Ground-level placement catches the same walking-pace glance and street density that paint stencils get, without the permit lead time.
- Cheaper to run
Chalk comes in 15 to 25 percent under spray-paint stencils, partly the cheaper medium and partly less permit overhead in most markets.
Receipts, not promises.
- 500+
- Documented installs
- 40+
- Metro markets · all 50 states
- 100%
- GPS photo-proof per install
- 0
- Municipal removals on record
Brief to documented in 3-5 days.
- Step 01
Brief
Markets, window, creative. Scope and a count back inside 48 hours.
- Step 02
Scout
We walk the neighborhoods and lock the spots against foot traffic and access.
- Step 03
Install
Crews install on schedule. Three photos per placement: wide, mid, detail.
- Step 04
Document
GPS log, photo bundle, and a 30-day check on every placement.
Chalk Stencils · Printed + installed in-house
Got a chalk stencils brief?
Markets, window, creative direction. You get a real quote back in 24-48 hours, print and install included, documented on every placement.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Quote in under 48 hours
Start your Chalk Stencils.
How it's made.
Cut the stencil
We cut the stencil to your artwork in-house: brand mark, message, event detail, or QR code. Printing and installation both run under one roof, so the file you approve is the surface that goes down.
Read the forecast
Chalk lives as long as the weather lets it, so we track the local forecast in every market and book installs into the longest dry window we can find. A dry summer stretch can run two weeks; a rainy week can wash out in 48 hours.
Place at street level
Stencils go down in high-traffic walking corridors with property-owner consent. Core ground includes SoHo and the Lower East Side in New York, the Mission and Hayes Valley in San Francisco, and Wynwood and the Design District in Miami.
Coordinate where needed
Manhattan high-traffic districts and certain Business Improvement District jurisdictions call for lightweight coordination. We run that before placement so the campaign launches on legal ground from day one.
Document every install
Every placement comes back as a GPS-stamped photo, so you can confirm the run went where it was briefed. It is part of how we've logged 500-plus documented installs with zero municipal removals on record.
Built to run together.
Fence Wraps
From$4,800Printed mesh banners on chain-link construction fencing across 30 US cities. Building-scale brand presence around active development sites with photo proof.
View discipline
Hoarding Posters
From$6,500Construction hoarding poster campaigns in 40 U.S. cities, premium wheatpaste placements on developer-permissioned barriers with photo proof.
View discipline
Poster Murals
From$8,000Multi-panel poster murals. Full-wall paste-up installs spanning building sides and scaffold runs. Brand-scale visibility with photo proof in 40 US cities.
View disciplineWhere to go next.
Industries we serve
- AI & Emerging Tech
- Automotive & EV
- Banking & Fintech
- Beauty & Cosmetics
- Cannabis & CBD
- CPG / DTC Brands
- CRE & REITs
- Creative Agencies
- Crypto & Web3
- Cultural Institutions
- Education & EdTech
- Events & Festivals
- Fashion & Apparel
- Film, TV & Streaming
- Financial Services
- Fitness & Wellness
- Food & Beverage
- Gaming & Esports
- Healthcare & Pharma
- Higher Education
- Hotels & Hospitality
- Legal & Professional Services
- Music & Artists
- Nonprofits & Advocacy
- Political Activism
- Pride & LGBTQ
- Publishers & Media
- Residential Real Estate
- Retail & E-Commerce
- Sports & Athletic
- Tax & Accounting
- Tech & SaaS
Markets we cover
Frequently asked.
Q · 01 What is a chalk stencil campaign?
It is a sidewalk advertising format that uses cut stencils and a chalk-based, water-soluble medium to apply a brand mark, message, event detail, or QR code to the pavement. The run rides 3 to 14 days depending on weather and foot traffic, then washes away with the next rain. The reversibility is the feature, since chalk falls outside spray-paint ordinances in most U.S. cities.
Q · 02 Is chalk stencil advertising legal?
In most U.S. cities, yes. Chalk-based sidewalk media is generally treated under separate ordinances from spray-paint or oil-based stencils, and many cities require no permit at all on private-frontage sidewalks with property-owner consent. We keep a city-by-city compliance matrix so every campaign launches on legal ground from day one.
Q · 03 How much does a chalk stencil campaign cost?
Pricing starts at $2,500 for a focused single-neighborhood run. Multi-neighborhood and multi-city event-tied campaigns scale up from there. Chalk runs 15 to 25 percent cheaper than spray-paint stencils, partly the cheaper medium and partly lower permit overhead. Send the brief and a final quote returns in 24 to 48 hours.
Q · 04 How long does a chalk stencil last?
3 to 14 days, depending on rain, foot traffic, and surface porosity. A dry summer window can stretch to two weeks; a rainy week can wash a campaign out in 48 hours. We track local forecasts and book installs into the longest dry window we can find.
Q · 05 How fast can it launch?
Three to five business days from approved artwork to first placement. Chalk is the fastest stencil format we run, because the permit pathway is shorter than paint in most markets and legal clearance does not hold up the calendar.
Q · 06 How do I know it went where I asked?
Every install comes back as a GPS-stamped photo, so you can confirm placement against the brief. We've logged 500-plus documented installs with zero municipal removals on record.
From $2,500. 3-5 days, brief to first placement.
Printing and installation both included. Most shops do one or the other. Every placement is documented with a GPS-stamped photo the day it goes up.
