Wheatpaste poster advertising in New York City.
Hand-installed paste-up posters across SoHo, Williamsburg, Bushwick, the Lower East Side, Tribeca, and Bed-Stuy. Per-wall pricing, GPS photo proof on every install.
From $3,500, printing and installation both included. 5-7 days from brief to first wall.
500+ documented installs since 2019 · a GPS photo of every wall · printed and installed in-house
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
SoHo scaffold holds the paper.
Broadway, Wooster, Greene, and Spring carry year-round scaffold corridors that wrap whole blocks in paste-friendly plywood and mesh. Owners run construction cycles back to back, the audience expects street poster work, and the surface refreshes itself every few months. New paper reads as part of the block, not noise dropped on top of it.
That is the New York City operator advantage. Not a billboard buy. Not transit. Hand-installed paste-up at eye level on the surfaces your audience already walks past during NYFW, the US Open, and the Saturday gallery hop. The wall is the campaign. Nothing surrounds it.
Walls we've pasted in New York City.
Heavyweight stock, hand-pasted.
No vinyl, no machines. Paper and wheat paste on a real New York City wall.
Placed where the city actually looks.
We scout the corridors first, then paste at eye level on the walls your audience already passes.
Crews paste across New York City in one run.
8 neighborhoods on a single dispatch, timed to your launch window.
Every wall comes back as proof.
A GPS-stamped photo of each install the day it goes up. 0 municipal removals on record since 2019.
New York City · Printed in-house · Installed by our crew
Got a wall in New York City?
Send the brand, the neighborhood, and your window. You get a real quote, line by line. From $3,500, printed and installed, documented on every wall.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · 5-7 days to first wall
Start your New York City campaign.
Paper, paste, and a real wall.
A large paper poster adhered to a wall with a water-based wheat-flour paste. The sheet grips brick, concrete, scaffold board, and plywood as a single skin — no frame, no vinyl, no grommets — and photographs as part of the building rather than a sign bolted on. The same water that cured the paste dissolves it on demand, leaving the surface clean.
- 01 Scout the wall
We identify permitted private walls, scaffold boards, and construction hoardings in your target New York City neighborhoods before anything prints.
- 02 Print in-house
Artwork is matched to the surface spec by the same crew that does the install. No handoff between print shop and installer.
- 03 Hand-paste
Two coats of paste per sheet — the face coat soaks through the fiber and locks the poster down edge to edge. 5-7 days from brief to first wall in New York City.
- 04 GPS-document every wall
Three photos per wall (wide, mid, and detail). Full log ships within 48 hours of the last install. 0 municipal removals on record since 2019.
-
Brooklyn Museum -
Virgil Abloh tribute -
Nonprofits of NY -
Sézane -
Frameline
Eight corridors. Eight registers.
- SoHo scaffold plywood + brick · 14-21 days
Broadway, Wooster, Greene, Spring. Year-round scaffold plywood and mesh, cast-iron brick frontage. Tourist and creative foot traffic. The most reliable paste surface in Manhattan because the scaffold never fully clears.
- Williamsburg storefront + street walls · 12-18 days
Bedford Avenue, Wythe, the L-train corridor. Storefront roll-downs and street walls. Early-adopter audience that peaks evening through late night. The fastest neighborhood in the city for social pickup off a single wall.
- Bushwick raw brick · 14-21 days
Knickerbocker, Wyckoff, Flushing Avenue. Raw brick where street art meets commercial frontage. Gallery and venue density. Paper here gets photographed within hours of going up.
- Lower East Side narrow street-level walls · 10-16 days
Ludlow, Orchard, Stanton. Narrow street-level walls where density does the work. Nightlife, music, and beverage launches over-index. Tight blocks mean a small placement count reads as saturation.
- Tribeca scaffold + architectural · 12-18 days
Construction scaffold corridors. Fewer placements, architectural integrity preferred by owners. Reaches a high-income downtown resident and creative-industry register. Best for premium single-neighborhood focus.
- Bed-Stuy brick + community walls · 12-20 days
Central Brooklyn community corridors. Brick and community walls. Cultural orgs and grassroots clients alongside brand work. The right neighborhood for community-rooted creative that wants distance from the Manhattan commercial register.
- Crown Heights raw brick · 12-20 days
Central Brooklyn raw brick. Extends central Brooklyn coverage past Bed-Stuy. Residential-commercial mix that pairs well with Bed-Stuy on a single Brooklyn dispatch leg.
- Chelsea scaffold + gallery walls · 12-18 days
Gallery corridors with scaffold and gallery-adjacent walls. Manhattan corporate-and-gallery core. Works for fashion, art, and design briefs that want a downtown-Manhattan address without the SoHo tourist mix.
New York City questions.
The short version. The brief covers the rest.
Q · 01 Is wheatpaste advertising legal in New York City?
Permitted private-wall campaigns run with written owner consent, and we never touch public infrastructure: lampposts, traffic signs, hydrants, trees, subway property, and other street fixtures are off-limits. New York City penalizes posting on those city surfaces, so permitted work stays on commercial walls, scaffold panels, and construction hoarding the owner controls. City-enforced removal on commercial paste typically runs 30 to 60 days. Zero municipal removals on record across 500+ documented installs since 2019.
Q · 02 How much does a wheatpaste campaign cost in New York City?
Wheatpaste in New York City starts at $3,500 per campaign with print and install included. Multi-borough programs across SoHo, Williamsburg, Bushwick, the Lower East Side, Tribeca, and Bed-Stuy price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. NYFW and US Open weeks carry a premium on compressed install windows. Final quote returns in 24-48 hours. Full rate card is on our pricing page.
Q · 03 Which New York City neighborhoods do you cover for paste-up campaigns?
SoHo, Williamsburg, Bushwick, the Lower East Side, Tribeca, and Bed-Stuy are the core install zones, with Crown Heights, Chelsea, Astoria, and Midtown extending coverage when the brief demands it. SoHo runs scaffold walls on Broadway, Wooster, Greene, and Spring year-round. Williamsburg runs storefronts and street walls along Bedford. Bushwick offers raw-brick integration on Knickerbocker and Wyckoff. The Lower East Side packs narrow street-level walls on Ludlow, Orchard, and Stanton. Each neighborhood has distinct property-owner relationships and surface specs on file.
Q · 04 How fast can a New York City campaign launch?
Five to seven days from creative lock to first wall. We dispatch to New York City year-round, so same-week is doable when print files are press-ready. SoHo scaffold access needs property coordination but is usually secured within 48 hours. NYFW (February and September) and US Open timing need more advance booking because those windows tighten crew availability and the best walls book weeks out.
Q · 05 What proof do I get back from a New York City campaign?
Three GPS-stamped photos per wall: wide, mid, detail. Delivered as a download bundle and inside your client portal within 4 hours of install night. GPS install log with one row per wall (neighborhood, lat/long, install date, surface, installer ID). 30-day audit memo with survival count and refresh log. Press-ready image asset pack curated for earned media when a wall picks up social or publication traction. Event-window campaigns include a separate reach note timed to the crowd.
From $3,500. 5-7 days, brief to first paste.
Printing and installation both included. Most shops do one or the other. Every wall is scouted, hand-pasted, and GPS-photographed the day it goes up.
