Guerrilla marketing across Idaho.
Wheatpaste, murals, stencils, and pole-stickers across Idaho. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 4 Cities covered
- 17 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in Idaho.
Active install markets across Idaho. Tap any city for its local work, neighborhoods, and pricing.
Six formats. One field log.
The same six disciplines run in every Idaho city. Only the format mix shifts by market. One crew, one contract, one paper trail.
The state law. The city rules.
Every Idaho placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record since 2019.
State frame. Idaho statute governs outdoor advertising visible from federal-aid highways. That's the layer most agencies misread as "the law." Off-highway street-level work is governed city-by-city.
City reality. Boise runs on city sign permits + owner consent (5–8 day lead in tier-1 corridors). Coeur d'Alene layer their own BIDs and downtown improvement districts on top. Lead times shift with the calendar. Election season slows everything.
Where we operate without surprises. Every Idaho city below has been audited for the actual permit path. Lead times reflect real owner / BID response, not statutory minimums. Brief us and we route through what's actually possible this week.
Where we don't run paid work. Transit property without contract, state DOT right-of-way, federal parkland. If a brief routes there, we redirect to adjacent private surfaces and document the lift in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| Boise | City sign permit + owner consent (8-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| Coeurd'Alene | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| IdahoFalls | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Meridian | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
Published floors. No retainer.
Starting points by discipline for any Idaho brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d lead · most common Idaho format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5–10d lead From $3,000Expedited
24–72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80–150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24–48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a Idaho campaignThe idaho playbook.
The long read for buyers scoping Idaho: how we book, scout, permit, and ship across the market.
Boise is the growth story. Tech migration out of the Bay Area and Seattle pulled a young-professional and outdoor-culture audience into the Treasure Valley, and the walls reflect it: new construction hoarding, fresh commercial inventory, owners who pick up the phone. Three hours east, Sun Valley adds a resort spike with a high-income, ski-and-trail audience that overlaps with luxury, outdoor, and wellness brands. Two markets, one trip, dry mountain air that keeps paste on the wall for weeks.
Cities we cover in Idaho
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Boise | Downtown, Linen District, BoDo, Capitol Hill, Foothills | Commercial walls, construction hoarding, pole inventory, interior installs | 28–49 days |
| Sun Valley / Ketchum | Resort core, Main Street | Commercial walls, pole inventory, resort-adjacent interiors | 21–42 days |
Surface mix in Idaho
- Commercial walls: downtown Boise plus the Linen District and BoDo warehouse-conversion blocks
- Construction hoarding: continuous rotation through Boise’s downtown growth zones
- Pole inventory: runs steady along the main downtown arterials in Boise; tight resort-corridor coverage in Ketchum
- Sidewalk stencils: citywide with cold-weather compound
- Interior installs: retail, startup, and hospitality venues in the Linen District, BoDo, and Sun Valley resort core
Permits in Idaho
Idaho code covers property damage without consent. With written owner consent, the install is legal. We hold consent on file for every wall before paste goes up. Public property and transit infrastructure are avoided entirely. Code enforcement in both Boise and Ketchum is light by coastal standards.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in Idaho
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
Boise covers the growth corridor and the everyday spend. Sun Valley covers the resort and the luxury spend. Bundle the two with Utah or Montana and the same crew, the same print run, and the same reporting pass covers three Mountain states without three production cycles.
Cross the state line.
Idaho clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every Idaho brief opens with, answered with the operator answer, not the marketing one.
Q · 01 Where in Idaho do you run campaigns?
Boise covers downtown, the Linen District, BoDo (the warehouse-conversion blocks), Capitol Hill along 15th Street, and the Foothills neighborhoods. Sun Valley and Ketchum cover the resort core and Main Street. Two markets, two completely different audiences: Boise reads tech-migration and outdoor-culture, Sun Valley reads resort and second-home.
Q · 02 Is wheatpasting legal in Idaho?
Private property with the owner's written consent is legal. Idaho code covers property damage without consent; the consent itself is what we secure. We hold paperwork on every wall before paste goes up. Public infrastructure, poles, transit, and right-of-way are never touched. Boise and Ketchum code enforcement is light by coastal standards and treats complaints as property-rights matters.
Q · 03 How much does an Idaho campaign cost?
Single-neighborhood Boise: $4K to $7K for 15 to 20 walls with print, install, and documentation. Multi-service Boise (wheatpaste plus stencils plus poles): $8K to $14K. Sun Valley resort-corridor saturation: $6K to $11K, a smaller footprint but a denser audience read. A combined Boise plus Sun Valley run lands at $12K to $22K, which lets one trip cover both market reads.
Q · 04 How fast can a campaign go live?
Boise supports 72 to 96 hours from approved creative to first install on pre-cleared properties. New walls need 3 to 6 weeks of owner outreach if we're cold-sourcing the inventory. Sun Valley is similar; resort-property owners coordinate fast in shoulder season, slower during peak ski weeks.
Q · 05 Which Boise neighborhoods get the strongest coverage?
Downtown core carries the best wall and pole density. The Linen District and BoDo run warehouse-conversion brick that holds paste well and reads to the creative-class audience. Capitol Hill along 15th Street covers residential-retail crossover. Foothills neighborhoods round out residential reach. All four blocks support consistent wheatpaste, stencil, and pole-sticker placement.
Q · 06 What services work best across Idaho?
Wheatpaste leads in downtown Boise and the Linen District. Pole stickers run heavy on the main downtown arterials. Sidewalk stencils run year-round with cold-weather compound. Interior installs anchor bars, restaurants, and startup offices in the Linen District and BoDo. In Sun Valley the move is tighter saturation: walkable Main Street, resort-adjacent interiors, and pole inventory on the through-route between Ketchum and the lifts.
Q · 07 Can Idaho campaigns bundle with Utah or Montana?
Yes. Boise to Salt Lake City runs 5.5 hours. Boise to Missoula runs 6 hours. Mountain bundles consolidate crew logistics and reporting across three states with one production run, which drops per-market cost and lets a regional brand show up in all three at once.
Q · 08 How does Idaho winter affect installation?
December through February runs 20 to 35°F with manageable snow. We use cold-weather paste, shift weight to pole stickers and interior installs in the deep-cold weeks, and install in the warmer afternoon window. Cure time stretches but stays workable. Sun Valley peak ski season is actually a high-spend audience window worth planning for, not avoiding. Summer and early fall run optimal.
Got a wall in Idaho?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a Idaho-mapped install plan, usually inside 24 hours.