Guerrilla marketing across Michigan.
Wheatpaste, murals, stencils, and pole-stickers across Michigan. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3 Cities covered
- 20 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in Michigan.
Active install markets across Michigan. Tap any city for its local work, neighborhoods, and pricing.
Every market in Michigan.
Detroit anchors the state. Ann Arbor and Grand Rapids are separate markets worth booking on their own terms.
Detroit metro
Corktown, Eastern Market, and the Cass Corridor carry the inventory. Ferndale and Royal Oak function as extensions of the city for this work.
Detroit, Ferndale, Royal Oak, Dearborn, Warren, Southfield, Hamtramck, Birmingham, Pontiac. Districts: Corktown, Eastern Market, Cass Corridor, Midtown, Downtown, New Center, West Village.
Ann Arbor and the university corridor
A student market with one of the strongest main streets in the Midwest, and a calendar that runs on the academic year.
Ann Arbor, Ypsilanti, Jackson, Brighton, Chelsea. Districts: State Street, Main Street, Kerrytown, Depot Town.
Grand Rapids and West Michigan
ArtPrize drives a wave of brief volume every fall and inventory tightens around it.
Grand Rapids, Kalamazoo, Holland, Muskegon, Grand Haven, Wyoming, Kentwood. Districts: Eastown, Heritage Hill, Downtown, Uptown, Creston.
Northern Michigan and the rest of the state
Quoted per city and seasonal up north.
Lansing, East Lansing, Flint, Saginaw, Traverse City, Marquette, Bay City, Midland, Petoskey.
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on the street where people actually walk, not on a screen they scroll past. We run it with wheatpaste posters (big paper prints brushed onto a wall with a flour-based paste), hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, all printed and installed by one crew. No media-owner middleman, no billboard rates. Every placement across Michigan is permitted, hand-applied, and photographed the day it goes up. It's how culture-driven brands in fashion, music, film, tech, and fitness get seen in a market.
- 01 Brief & route
You send the brand, markets, and dates. We map the Michigan cities and corridors where that buyer actually walks and price off the published floor.
- 02 Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03 Print & install
We print in-house and hand-install from dawn, market by market. One accountable crew owns it end to end, with no print-shop handoff to a freelance installer.
- 04 Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format is printed and installed in-house, scouted, hand-applied, and GPS-photographed across Michigan. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
The state law. The city rules.
Every Michigan placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record.
State frame. Michigan statute governs ads visible from federal-aid highways, the layer most agencies misread as "the law." Street-level work is governed city-by-city: Detroit runs on city sign permits + owner consent (5-8 day lead in tier-1 corridors), and Grand Rapids layers its own BIDs and improvement districts on top.
What that means for you. Every Michigan city below is audited for the real permit path, and lead times reflect actual owner/BID response, not statutory minimums. We don't run paid work on transit property, state DOT right-of-way, or federal parkland; if a brief routes there, we redirect to adjacent private surfaces and document it in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| Detroit | City sign permit + owner consent (5-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
| GrandRapids | City sign permit + owner consent (8-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
| AnnArbor | City sign permit + owner consent (7-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
Why street media works across Michigan.
Detroit's brick belt runs from Corktown through Midtown to the Arts District, and the post-bankruptcy revival means property owners actually answer the phone. Walls hold 15 to 25 days in stable Midwest cycles.
Proof · Printed in-house · Installed by our crew
Put your brand on Michigan streets.
Send the brand, the markets, and the dates. We come back with a wall count, a Michigan route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Michigan quote in 24–48h
Start your Michigan campaign.
Published floors. No retainer.
Starting points by discipline for any Michigan brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d lead · most common Michigan format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5-10d lead From $3,000Expedited
24-72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80-150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24-48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a Michigan campaignRead the full Michigan playbook Operator detail · booking, scouting, permits, timing
Detroit’s revival did not arrive evenly. Corktown filled in first, Midtown followed, the Arts District is still filling in now. The crew working a Corktown brick wall this week is on a Midtown gallery next week and an Arts District hoarding the week after that. One city, three reads, same operators.
Cities we cover in Michigan
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Detroit | Downtown, Corktown, Midtown, Arts District, West Village | Industrial walls, mixed-use, poles | 15-25 days |
Surface mix in Michigan
- Commercial walls: downtown industrial brick, Corktown artist-loft conversion, Arts District gallery facades
- Construction hoarding: continuous rotation through downtown and Arts District development zones
- Pole inventory: Woodward, Michigan, and Grand River arterials
- Sidewalk stencils: downtown retail and neighborhood corridors, year-round compounds
- Interior installs: galleries, restaurants, bars, nonprofits across every neighborhood we run
Permits in Michigan
Michigan requires documented owner consent for any outdoor installation. Detroit has no city-wide permit requirement for private-property wheatpaste, so the consent letter is the document that matters. Downtown, Corktown, and Arts District owners actively back professional operators. Lead times for property lockdown run 5 to 14 days, and we hold written consent on file for every wall.
Private property plus written owner consent. No public infrastructure, no transit, no right-of-way.
Services available in Michigan
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
Detroit rewards brands that show up the way the city did: with the work in hand and the relationships already running. Ann Arbor and East Lansing pull off the same crew for Big Ten and tech-buyer windows when the brief calls for university-corridor coverage.
Cross the state line.
Michigan clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every Michigan brief opens with, answered with the operator answer, not the marketing one.
Q · 01 What surfaces work best for wheatpaste in Michigan?
Detroit walls cluster in downtown, Corktown, Midtown, and the Arts District. Holds run 15 to 25 days on commercial brick. Pole inventory runs heavy along Woodward Avenue, Michigan Avenue, and Grand River. Sidewalk stencils run year-round in downtown and neighborhood retail corridors.
Q · 02 How does permitting work in Michigan?
Michigan requires documented owner consent for any outdoor installation on property you don't own. Trespass carries a misdemeanor. Detroit has no blanket permit requirement for wheatpaste on private walls, so the consent letter is the compliance document. Property lockdown runs 5 to 14 days. Downtown and neighborhood owners answer fast.
Q · 03 What's the timeline for a campaign in Michigan?
Most Detroit campaigns run 10 to 18 days from first call to wrap. Wall sourcing takes 3 to 5 days, property lockdown 5 to 10, install one day. Peak activity is May through September. Winter campaigns continue on standard lead times with cold-weather paste.
Q · 04 How many walls are available in Michigan?
Detroit clears 70 to 130 paste-friendly walls per 30-day cycle, concentrated in downtown, Corktown, Midtown, and the Arts District. Pole inventory runs 250 to 400 placements across downtown and the commercial arterials.
Q · 05 What industries book campaigns in Michigan?
Automotive and B2B (the obvious one), urban-development and arts, nonprofits and social-good, music and festivals, the three big-four teams (Tigers, Lions, Pistons), and the Ann Arbor tech and startup feeder.
Got a wall in Michigan?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a Michigan-mapped install plan, usually inside 24 hours.