Guerrilla marketing across Michigan.
Wheatpaste, murals, stencils, and pole-stickers across Michigan. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3 Cities covered
- 20 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in Michigan.
Active install markets across Michigan. Tap any city for its local work, neighborhoods, and pricing.
Six formats. One field log.
The same six disciplines run in every Michigan city. Only the format mix shifts by market. One crew, one contract, one paper trail.
The state law. The city rules.
Every Michigan placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record since 2019.
State frame. Michigan statute governs outdoor advertising visible from federal-aid highways. That's the layer most agencies misread as "the law." Off-highway street-level work is governed city-by-city.
City reality. Detroit runs on city sign permits + owner consent (5–8 day lead in tier-1 corridors). Grand Rapids layer their own BIDs and downtown improvement districts on top. Lead times shift with the calendar. Election season slows everything.
Where we operate without surprises. Every Michigan city below has been audited for the actual permit path. Lead times reflect real owner / BID response, not statutory minimums. Brief us and we route through what's actually possible this week.
Where we don't run paid work. Transit property without contract, state DOT right-of-way, federal parkland. If a brief routes there, we redirect to adjacent private surfaces and document the lift in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| Detroit | City sign permit + owner consent (5-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| GrandRapids | City sign permit + owner consent (8-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| AnnArbor | City sign permit + owner consent (7-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
Published floors. No retainer.
Starting points by discipline for any Michigan brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d lead · most common Michigan format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5–10d lead From $3,000Expedited
24–72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80–150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24–48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a Michigan campaignThe michigan playbook.
The long read for buyers scoping Michigan: how we book, scout, permit, and ship across the market.
Detroit’s revival did not arrive evenly. Corktown filled in first, Midtown followed, the Arts District is still filling in now. The crew working a Corktown brick wall this week is on a Midtown gallery next week and an Arts District hoarding the week after that. One city, three reads, same operators.
Cities we cover in Michigan
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Detroit | Downtown, Corktown, Midtown, Arts District, West Village | Industrial walls, mixed-use, poles | 15–25 days |
Surface mix in Michigan
- Commercial walls: downtown industrial brick, Corktown artist-loft conversion, Arts District gallery facades
- Construction hoarding: continuous rotation through downtown and Arts District development zones
- Pole inventory: Woodward, Michigan, and Grand River arterials
- Sidewalk stencils: downtown retail and neighborhood corridors, year-round compounds
- Interior installs: galleries, restaurants, bars, nonprofits across every neighborhood we run
Permits in Michigan
Michigan requires documented owner consent for any outdoor installation. Detroit has no city-wide permit requirement for private-property wheatpaste, so the consent letter is the document that matters. Downtown, Corktown, and Arts District owners actively back professional operators. Lead times for property lockdown run 5 to 14 days, and we hold written consent on file for every wall.
Private property plus written owner consent. No public infrastructure, no transit, no right-of-way.
Services available in Michigan
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
Detroit rewards brands that show up the way the city did: with the work in hand and the relationships already running. Ann Arbor and East Lansing pull off the same crew for Big Ten and tech-buyer windows when the brief calls for university-corridor coverage.
Cross the state line.
Michigan clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every Michigan brief opens with, answered with the operator answer, not the marketing one.
Q · 01 What surfaces work best for wheatpaste in Michigan?
Detroit walls cluster in downtown, Corktown, Midtown, and the Arts District. Holds run 15 to 25 days on commercial brick. Pole inventory runs heavy along Woodward Avenue, Michigan Avenue, and Grand River. Sidewalk stencils run year-round in downtown and neighborhood retail corridors.
Q · 02 How does permitting work in Michigan?
Michigan requires documented owner consent for any outdoor installation on property you don't own. Trespass carries a misdemeanor. Detroit has no blanket permit requirement for wheatpaste on private walls, so the consent letter is the compliance document. Property lockdown runs 5 to 14 days. Downtown and neighborhood owners answer fast.
Q · 03 What's the timeline for a campaign in Michigan?
Most Detroit campaigns run 10 to 18 days from first call to wrap. Wall sourcing takes 3 to 5 days, property lockdown 5 to 10, install one day. Peak activity is May through September. Winter campaigns continue on standard lead times with cold-weather paste.
Q · 04 How many walls are available in Michigan?
Detroit clears 70 to 130 paste-friendly walls per 30-day cycle, concentrated in downtown, Corktown, Midtown, and the Arts District. Pole inventory runs 250 to 400 placements across downtown and the commercial arterials.
Q · 05 What industries book campaigns in Michigan?
Automotive and B2B (the obvious one), urban-development and arts, nonprofits and social-good, music and festivals, the three big-four teams (Tigers, Lions, Pistons), and the Ann Arbor tech and startup feeder.
Q · 06 Can a brand run multiple campaigns simultaneously in Michigan?
Yes. A mid-budget Detroit run typically pairs 2 to 4 walls with 25 to 50 poles in one 7-day window. Layered wheatpaste plus pole inventory across downtown and one neighborhood is the common buy.
Q · 07 What neighborhoods should I prioritize in Michigan?
Downtown for foot traffic, Corktown for arts and restaurant culture, Midtown for the Wayne State and creative-class adjacency, the Arts District for galleries and studios, West Village for emerging-community reach. Owner relationships are strongest in Corktown and Midtown.
Q · 08 What's the cost profile for Michigan campaigns?
Detroit runs 25 to 35 percent cheaper than Northeast tier-1 markets. Single-city: from $2K, typically landing in the $2K to $3.5K range. Multi-neighborhood saturation: $4K to $7K. Holds of 15 to 25 days lift the per-day CPM well past what the same dollar buys in Boston or New York.
Got a wall in Michigan?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a Michigan-mapped install plan, usually inside 24 hours.