Wheatpaste poster advertising in Boston.
Hand-installed paste-up posters across Cambridge, the South End, Allston, Fenway, and Newbury Street. Per-wall pricing, GPS photo proof on every install.
From $3,500, printing and installation both included. 5-7 days from brief to first wall.
500+ documented installs since 2019 · a GPS photo of every wall · printed and installed in-house
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
The South End holds the brick.
Tremont and Washington carry a dense run of gallery storefronts and brownstone-brick frontage inside a few walkable blocks. Property owners run creative offices, audiences read visual work for a living, and the neighborhood already trades in art. New paper reads as part of the block, not noise dropped on top of it.
That is the Boston operator advantage. Not a billboard buy. Not the MBTA. Hand-installed paste-up at eye level on the surfaces your audience already walks past on the way to lab, studio, or game. The wall is the campaign. Nothing surrounds it.
Walls we've pasted in Boston.
Heavyweight stock, hand-pasted.
No vinyl, no machines. Paper and wheat paste on a real Boston wall.
Placed where the city actually looks.
We scout the corridors first, then paste at eye level on the walls your audience already passes.
Crews paste across Boston in one run.
8 neighborhoods on a single dispatch, timed to your launch window.
Every wall comes back as proof.
A GPS-stamped photo of each install the day it goes up. 0 municipal removals on record since 2019.
Boston · Printed in-house · Installed by our crew
Got a wall in Boston?
Send the brand, the neighborhood, and your window. You get a real quote, line by line. From $3,500, printed and installed, documented on every wall.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · 5-7 days to first wall
Start your Boston campaign.
Paper, paste, and a real wall.
A large paper poster adhered to a wall with a water-based wheat-flour paste. The sheet grips brick, concrete, scaffold board, and plywood as a single skin — no frame, no vinyl, no grommets — and photographs as part of the building rather than a sign bolted on. The same water that cured the paste dissolves it on demand, leaving the surface clean.
- 01 Scout the wall
We identify permitted private walls, scaffold boards, and construction hoardings in your target Boston neighborhoods before anything prints.
- 02 Print in-house
Artwork is matched to the surface spec by the same crew that does the install. No handoff between print shop and installer.
- 03 Hand-paste
Two coats of paste per sheet — the face coat soaks through the fiber and locks the poster down edge to edge. 5-7 days from brief to first wall in Boston.
- 04 GPS-document every wall
Three photos per wall (wide, mid, and detail). Full log ships within 48 hours of the last install. 0 municipal removals on record since 2019.
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Lifeshop -
Maria Magdalena Campos-Pons -
Lone Fox -
Sweat FC -
Brooklyn Museum
Eight neighborhoods. Eight registers.
- Cambridge brick + biotech frontage · 14-22 days
Kendall Square and Harvard Square brick, biotech-corridor frontage. The densest student-biotech audience in the US: Harvard, MIT, venture offices, lab HQs. Paste here reaches researchers, founders, and the academic-industrial workforce. Highest-value paste-up audience in New England.
- South End gallery storefront + brownstone brick · 14-20 days
Tremont and Washington gallery storefronts and brownstone brick. Creative offices, gallery culture, brunch-weekend density. The strongest paste-up neighborhood in Boston for fashion, design, and culture briefs. Note the South End Landmark District overlay on protected facades.
- Allston venue exterior + student walls · 12-18 days
Harvard Avenue venue exteriors and student walls. BU, Berklee, and BC traffic feeds a corridor that runs late into the night. Best for music, apparel, and DTC briefs chasing the student-and-show-going register. Highest accessible wall inventory alongside the South End.
- Fenway game-day commercial brick · 12-18 days
Lansdowne-corridor game-day commercial brick. Foot traffic swings hard around the Red Sox schedule, 81 home dates plus concerts at the park. Time the install to a homestand and the paper works a captive crowd. Off-day visibility is thinner.
- Newbury Street luxury-retail frontage · 12-18 days
Arlington to Mass Ave luxury-retail frontage. The premier walking-retail corridor in Boston. Reaches the fashion, beauty, and home-goods buyer. Painted commercial walls outside the Back Bay protected facades carry the placements; the historic frontages are off the table.
- Downtown Crossing commercial walls · 10-16 days
Retail and tourist commercial walls. Mixed weekday-office and visitor foot traffic. Works as a connector across multi-neighborhood blitzes and for broad-reach consumer launches. Bridges the financial core and the shopping corridor.
- Seaport construction hoarding · 12-20 days
Innovation District construction hoarding. The newest-built corridor in the city, heavy on active development and tech-corridor inventory. Best for B2B, product reveals, and longer 8-12 week hoarding windows on permitted fence runs.
- Jamaica Plain residential-arts retail frontage · 12-18 days
Centre Street residential-arts retail. The JP arts register: independent retail, music, and community-rooted brand work that wants distance from the downtown commercial read. Painted and brick storefront frontage on private storefront walls.
Boston questions.
The short version. The brief covers the rest.
Q · 01 Is wheatpaste advertising legal in Boston?
Permitted private-wall campaigns run with written owner consent, and we never touch public infrastructure: MBTA transit, utility poles, traffic signs, or municipal right-of-way. Massachusetts treats paste-up on a permissioned wall as a property-rights matter. Historic-district overlays in Beacon Hill, Back Bay, the North End, Bay Village, the South End Landmark District, and Charlestown restrict facade modification, so we install only on pre-cleared walls outside those protected facades. Code Enforcement responds to complaints in roughly 14 to 30 days, so the paperwork is the answer. Zero municipal removals on record across 500+ documented installs since 2019.
Q · 02 How much does a wheatpaste campaign cost in Boston?
Wheatpaste in Boston starts at $3,500 per campaign with print and install included. Multi-neighborhood programs across Cambridge, the South End, Allston, Fenway, Newbury Street, and Downtown Crossing price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Cambridge and historic-overlay installs price slightly higher because of extra property coordination and overlay verification. Final quote returns in 24-48 hours. Full rate card is on our pricing page. No RFP gatekeeping.
Q · 03 Which Boston neighborhoods do you cover for paste-up campaigns?
Cambridge, the South End, Allston, Fenway, Newbury Street, Downtown Crossing, Seaport, and Jamaica Plain. The South End and Allston hold the most accessible paste-friendly wall inventory in the city. Cambridge concentrates the university and biotech audience across Kendall and Harvard Squares. Fenway shifts around the Red Sox schedule on the Lansdowne corridor. Newbury Street holds luxury-retail walking density. Each neighborhood has distinct property-owner relationships and surface specs we confirm per campaign.
Q · 04 How fast can a Boston campaign launch?
Five to fourteen days from creative lock to first wall, with most programs landing in 5-7. Same-week is doable when print files are press-ready and walls are already cleared outside the protected overlays. Historic-district coordination adds time, so property agreements need to be airtight in the South End and Cambridge especially. September academic move-in and Marathon week book three to four weeks out because install demand compresses into those windows.
Q · 05 Does academic-year or event timing change campaign performance?
Significantly. The September academic-year start reshapes Cambridge and Allston foot traffic at peak student attention, and posters timed to move-in week catch the audience as it arrives. May graduation adds families and tourists. Marathon Monday fills the route corridors in April. Red Sox home games (81 of them) shift Fenway foot traffic for hours on either side, and Head of the Charles lands in October. Plan installs two to four weeks out for any of these windows.
From $3,500. 5-7 days, brief to first paste.
Printing and installation both included. Most shops do one or the other. Every wall is scouted, hand-pasted, and GPS-photographed the day it goes up.
