Guerrilla street marketing in Austin.
Wheatpaste, murals, stencils, and pole-stickers across Austin, from East Austin, South Congress, Downtown. Permitted walls, hand-installed, GPS-stamped photo proof.
- 6Neighborhoods on route
- 7–10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Six formats. One field log.
Brands launching in Austin use BSM's same-week dispatch and photo proof to convert street media into earned coverage. Format-mix typically skews wheatpaste plus scaffold in this market. The rest run on demand.
Three reasons brands book us here.
What a Austin brief gets from an operator crew that a print-and-handoff shop can't match. Permit-clean, documented, on the ground.
SXSW, ACL, and F1 as the calendar multiplier
SXSW pulls a global brand-and-music audience for two weeks every March. ACL pulls a music crowd in October. F1 race weekends in November pull a luxury-and-motorsport crowd. Campaigns timed to these windows pick up earned social pickup at three to five times the non-event baseline. Plan installs 30 days out.
East Austin wall relationships hold
The mural and music corridor along East 6th, Cesar Chavez, and East Cesar Chavez carries roughly fifty paste-friendly walls between I-35 and Pleasant Valley. Long-running agreements with venue and gallery owners produce repeat wall access without renegotiation between campaigns.
South Congress is built for walking
The corridor from Riverside south to Oltorf is the rare Austin neighborhood with all-week pedestrian flow. Independent retail, restaurants, hotels, and a tourist-plus-local pattern that runs 10am through 10pm. Reach is foot-level, not drive-by.
6 core neighborhoods.
The corners BSM scouts weekly in Austin, the surfaces operators know by hand. Brief specifies the audience. We route to the corridor where the audience already walks.
- 01East AustinEast 6th · Cesar Chavez · Pleasant ValleyRaw brick · venue exteriors · warehouseT1
- 02South CongressRiverside to OltorfPainted commercial · retail storefrontsT1
- 03DowntownOffice + convention corridorCommercial walls · scaffoldT1
- 04Rainey StreetBar + nightlife frontageNightlife frontageT1
- 05North LoopEmerging residential-retailPainted commercialT1
- 06The DragUT campus-adjacentCampus retailT1
Surfaces, and the rules.
6 neighborhoods scouted weekly. 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, 20+ interior partners: brick, concrete, hoarding, storefront. Every surface runs on a BID permit, private-property owner agreement in writing, or permitted construction hoarding through the GC. The paperwork ships with the photo bundle.
Austin allows wheatpaste on private property with written owner consent. We pull that paperwork before every install. East Austin and South Congress carry the bulk of paste-friendly wall inventory and the most active mural culture. Public infrastructure (utility poles, CapMetro transit, right-of-way) is off-limits. Overlay districts (Downtown, East Austin, South Congress) carry distinct facade rules, and our compliance file tracks each one at the zip-code level.
What this means for the buyer: the wall stays up for the contracted window, the photo proof is legally clean, and the brand carries zero downstream risk on takedown or municipal complaint.
Working with us in Austin means the photo bundle ships with the permit paperwork. Zero takedowns by city action across BSM history. If a wall is targeted by override paste from another crew, we refresh it on the next paste night.
Brief to documented, four moves.
Every Austin campaign runs the same operator sequence. One crew owns it end to end: print, paste, and proof. No print-shop handoff to a freelance installer.
Brief & route
You send the brand, dates, and audience. We map the Austin corridors where that buyer actually walks and price off the published floor.
Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
Install at dawn
Crews paste from 6am with climate-rated formula, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
Document
Every wall shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Recent campaigns on these streets.
1 campaign documented inside Austin city limits. Permitted walls, dated install logs, named brand partners. Open any one for the full photo set and KPIs.
The Austin playbook.
Operator-grade detail on how BSM books, scouts, and ships campaigns in Austin. The long view buyers ask for before signing the PO.
Austin's wall inventory lives on East 6th, Cesar Chavez, and South Congress, roughly fifty paste-friendly walls in East Austin alone. The calendar is the multiplier here: SXSW, ACL, and F1 reshape who sees the work, and campaigns timed to those windows pick up earned social at three to five times the non-event baseline. South Congress is the rare Austin corridor built for walking, so reach is foot-level, not drive-by.
The calendar is the multiplier in Austin: SXSW (two weeks in March, the global brand-and-music audience), ACL (two October weekends, music), F1 weekend (November, luxury-and-motorsport), and the UT academic year (September through May, students). Plan event-week installs 30 to 45 days out. SXSW-week pricing runs ~25% higher on compressed windows. Texas summer hits 100°F so crews work pre-dawn June through August; spring pollen (late March through April) affects wall surfaces; fall is the cleanest install season.
What lands when the wrap ships.
Within five business days of the final Austin install, the wrap deck reads as a complete record of the run. Receipts, not a recap.
- Image galleryEvery wall photographed twice: at install and at the 48-hour cure-confirmation mark.
- GPS install logLatitude, longitude, address, neighborhood, and surface type for every placement.
- Foot-traffic estimatePer-neighborhood reach modeled from Austin pedestrian and transit data.
- Permit + consent paperworkThe owner agreement, BID clearance, or hoarding permit behind every surface.
- Earned social pickupAny culture-media or social posts referencing the campaign in the first 14 days.
- Removal documentationRestoration photos confirming a clean takedown when the campaign concludes.
Cross the city line.
Austin briefs regularly extend into the rest of Texas. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors. No RFP gatekeeping. Every Austin brief starts from the same published rate card. Permits + scaffold pass through at cost. No agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14–21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24–72h brief-to-install on any format above · Austin crews on standby+80–150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k–$65k+. Final quote in 24–48h.
Buyer questions.
What Austin brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Austin?
Yes, with written owner consent on private property. We secure that paperwork before every install. Public infrastructure (utility poles, transit, right-of-way) is never touched, period. East Austin's mural culture means property owners actively support visual work. Overlay districts (Downtown, East Austin, South Congress) carry distinct facade rules, and our compliance matrix tracks each one.
Q · 02 How much does an Austin wheatpaste campaign cost?
Wheatpaste in Austin starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across East Austin, South Congress, Downtown, Rainey Street, and North Loop price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. SXSW-week pricing runs roughly 25 percent higher because of compressed install windows and tighter property coordination. Final quote returns in 24-48 hours.
Q · 03 How does SXSW timing affect Austin campaigns?
SXSW reshapes Austin for two weeks in March. Downtown, East Austin, and the convention corridor see a global audience of brand managers, founders, music-industry staff, and cultural press. Campaigns timed to SXSW pick up earned social pickup at a multiplier no other Austin moment delivers. ACL in October produces the same effect for music. F1 weekends in November pull a global luxury-and-motorsport crowd. Plan installs 30 to 45 days out.
Q · 04 Which Austin neighborhoods get the strongest paste-up coverage?
East Austin and South Congress carry the densest paste-up infrastructure. East Austin holds the mural and music corridor along East 6th and Cesar Chavez. South Congress holds walkable retail and tourist foot traffic. Downtown serves the corporate audience and concentrates SXSW convention crowds. Rainey covers nightlife. North Loop is the emerging residential-retail corridor. The Drag covers the UT Austin student audience.
Q · 05 How long does it take to launch an Austin campaign?
Seven to fourteen days from creative lock to first install during normal weeks. SXSW, ACL, and F1 windows need 30+ days of advance booking because property coordination and crew scheduling tighten dramatically. Same-week is doable outside event windows when print files are press-ready.
Q · 06 What proof do I get after an Austin campaign wraps?
GPS-stamped photo proof inside 48 hours of install. Daily logs while the campaign is live. The wrap deck includes the full gallery, neighborhood breakdown, reach estimates per corridor, and any earned social pickup our crew captures. SXSW campaigns include a separate event-week reach analysis modeled from the registered-event data.
Got a corner in Austin?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Austin-mapped install plan back in 24–48 hours.