Guerrilla street marketing in Austin.
Wheatpaste, murals, stencils, and pole-stickers across Austin, from East Austin, South Congress, Downtown. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Austin streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Austin corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Austin streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Austin.
Austin's wall inventory lives on East 6th, Cesar Chavez, and South Congress, roughly fifty paste-friendly walls in East Austin alone. The calendar is the multiplier here: SXSW, ACL, and F1 reshape who sees the work, and campaigns timed to those windows pick up earned social at three to five times the non-event baseline. South Congress is the rare Austin corridor built for walking, so reach is foot-level, not drive-by.
Three reasons brands book us here
- 1SXSW, ACL, and F1 as the calendar multiplier
SXSW pulls a global brand-and-music audience for two weeks every March. ACL pulls a music crowd in October. F1 race weekends in November pull a luxury-and-motorsport crowd. Campaigns timed to these windows pick up earned social pickup at three to five times the non-event baseline. Plan installs 30 days out.
- 2East Austin wall relationships hold
The mural and music corridor along East 6th, Cesar Chavez, and East Cesar Chavez carries roughly fifty paste-friendly walls between I-35 and Pleasant Valley. Long-running agreements with venue and gallery owners produce repeat wall access without renegotiation between campaigns.
- 3South Congress is built for walking
The corridor from Riverside south to Oltorf is the rare Austin neighborhood with all-week pedestrian flow. Independent retail, restaurants, hotels, and a tourist-plus-local pattern that runs 10am through 10pm. Reach is foot-level, not drive-by.
Where we run it · 6 neighborhoods
- 01East AustinEast 6th · Cesar Chavez · Pleasant ValleyRaw brick · venue exteriors · warehouseT1
- 02South CongressRiverside to OltorfPainted commercial · retail storefrontsT1
- 03DowntownOffice + convention corridorCommercial walls · scaffoldT1
- 04Rainey StreetBar + nightlife frontageNightlife frontageT1
- 05North LoopEmerging residential-retailPainted commercialT1
- 06The DragUT campus-adjacentCampus retailT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
Austin allows wheatpaste on private property with written owner consent. We pull that paperwork before every install. East Austin and South Congress carry the bulk of paste-friendly wall inventory and the most active mural culture. Public infrastructure (utility poles, CapMetro transit, right-of-way) is off-limits. Overlay districts (Downtown, East Austin, South Congress) carry distinct facade rules, and our compliance file tracks each one at the zip-code level.
When to run
The calendar is the multiplier in Austin: SXSW (two weeks in March, the global brand-and-music audience), ACL (two October weekends, music), F1 weekend (November, luxury-and-motorsport), and the UT academic year (September through May, students). Plan event-week installs 30 to 45 days out. SXSW-week pricing runs ~25% higher on compressed windows. Texas summer hits 100°F so crews work pre-dawn June through August; spring pollen (late March through April) affects wall surfaces; fall is the cleanest install season.
From the field · Austin & beyond
Recent campaigns in Austin
Proof · Printed in-house · Installed by our crew
Put your brand on Austin streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Austin route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Austin quote in 24–48h
Start your Austin campaign.
Cross the city line.
Austin briefs regularly extend into the rest of Texas. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Austin brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Austin crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Austin brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Austin?
Yes, with written owner consent on private property. We secure that paperwork before every install. Public infrastructure (utility poles, transit, right-of-way) is never touched, period. East Austin's mural culture means property owners actively support visual work. Overlay districts (Downtown, East Austin, South Congress) carry distinct facade rules, and our compliance matrix tracks each one.
Q · 02 How much does an Austin wheatpaste campaign cost?
Wheatpaste in Austin starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across East Austin, South Congress, Downtown, Rainey Street, and North Loop price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. SXSW-week pricing runs roughly 25 percent higher because of compressed install windows and tighter property coordination. Final quote returns in 24-48 hours.
Q · 03 How does SXSW timing affect Austin campaigns?
SXSW reshapes Austin for two weeks in March. Downtown, East Austin, and the convention corridor see a global audience of brand managers, founders, music-industry staff, and cultural press. Campaigns timed to SXSW pick up earned social pickup at a multiplier no other Austin moment delivers. ACL in October produces the same effect for music. F1 weekends in November pull a global luxury-and-motorsport crowd. Plan installs 30 to 45 days out.
Q · 04 Which Austin neighborhoods get the strongest paste-up coverage?
East Austin and South Congress carry the densest paste-up infrastructure. East Austin holds the mural and music corridor along East 6th and Cesar Chavez. South Congress holds walkable retail and tourist foot traffic. Downtown serves the corporate audience and concentrates SXSW convention crowds. Rainey covers nightlife. North Loop is the emerging residential-retail corridor. The Drag covers the UT Austin student audience.
Q · 05 How long does it take to launch an Austin campaign?
Seven to fourteen days from creative lock to first install during normal weeks. SXSW, ACL, and F1 windows need 30+ days of advance booking because property coordination and crew scheduling tighten dramatically. Same-week is doable outside event windows when print files are press-ready.
Got a corner in Austin?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Austin-mapped install plan back in 24-48 hours.