RYZE mushroom coffee wheatpaste poster campaign in New York City, New York City by Beyond Street Media
Service · nationwide · 50 states
From $25,000 · per campaign · quote in 24-48h

Multi-City Guerrilla Tours.

Multi-city guerrilla marketing tours. Coordinated wheatpaste, stencil, and interior install rollouts across 6 to 30 US cities in one sequence.

40.7282°N · 73.9942°W
Trusted by leading brands They took action.
We delivered.

Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.

Anon Pls 'F*CK YOUR TABLOID' wheatpaste on construction hoarding in New York City, NY
What it is

Coast to coast

A multi-city guerrilla tour is one coordinated sequence of wheatpaste, stencil, and interior install work run across 6 to 30 US cities on a set itinerary. One tour director runs every market, handling print staging in regional hubs, crew scheduling, property-owner coordination, and daily reporting. You get the same scouting, install, and GPS-stamped photo documentation in every city, plus a per-city cost breakdown covering print, labor, scouting, and coordination.

Who it's for
  • You are launching nationally and need proof of presence in several markets inside one window, not a single wall in one city.
  • You are running a film, album, or product release that has to read as present across the country at the same time.
  • You are organizing a political coalition or B2B push that spans several states and needs sequential market arrival.
  • You want one point of contact and one report for the whole route instead of hiring and managing a separate crew in every city.
Why it works
  1. One route, one director

    A single tour director coordinates print, crews, property owners, and reporting across every market, so the brief stays consistent from the first city to the last.

  2. Print stages regionally

    Print stages in regional hubs and crews move through assigned clusters in sequence. That keeps installs fresh across the tour timeline and keeps crew travel efficient.

  3. Proof in every city

    Every install gets a GPS-stamped photo, so national reach comes back as a documented record per market, not a claim.

  4. Print and install in-house

    We handle both printing and installation ourselves in every city, so a 30-market route does not splinter across local print-only shops with different output.

Why choose us

Receipts, not promises.

500+
Documented installs
40+
Metro markets · all 50 states
100%
GPS photo-proof per install
0
Municipal removals on record
How we work

Brief to documented in 14-21 days.

  1. Step 01

    Brief

    Markets, window, creative. Scope and a count back inside 48 hours.

  2. Step 02

    Scout

    We walk the neighborhoods and lock the spots against foot traffic and access.

  3. Step 03

    Install

    Crews install on schedule. Three photos per placement: wide, mid, detail.

  4. Step 04

    Document

    GPS log, photo bundle, and a 30-day check on every placement.

Multi-City Tours · Printed + installed in-house

Got a multi-city tours brief?

Markets, window, creative direction. You get a real quote back in 24-48 hours, print and install included, documented on every placement.

  • Quote in under 24 hours
  • No discovery call. The brief is the call.
  • Printing & Installation under one roof

Brief us · Quote in under 48 hours

Start your Multi-City Tours.

Recent work

Recent jobs.

View the full gallery Recent installs · every discipline
The method

How it's made.

Route the cities

Pick a pre-built tier (6-city anchor, 12-city, or 30-city national) or hand us a specific list. Tours run cheapest when cities cluster geographically, but custom routes through tier-2 and tier-3 markets where your audience concentrates are common.

Lock creative

Creative can run uniform across all cities or shift market by market for regional nuance. We finalize art, print specs, and the per-city placement count during the 14 to 21 day lead time to first install.

Stage print in hubs

Production stages in regional print hubs so one West Coast hub feeds Seattle, Portland, SF, LA, and San Diego. This cuts shipping and keeps fresh material ready as crews advance.

Combine surfaces

Wheatpaste posters anchor most tours at 2 to 10 per market. Sidewalk stencils add ground-level volume at 5 to 15 per city, and interior installs go into 6 to 8 anchor cities at 4 to 8 venues each.

Move crews in sequence

Most tours run sequentially, hitting 2 to 4 cities per week in geographic clusters so crews move efficiently. You can compress into simultaneous installs, which raises coordination and print logistics.

Report per city

Each city returns a cost breakdown plus GPS-stamped photo documentation of every install, so you can see exactly where the route went and what landed.

Common questions

Frequently asked.

Q · 01

What is a multi-city guerrilla tour?

It is one coordinated sequence of wheatpaste, stencil, and interior install campaigns across 6 to 30 US cities on a planned itinerary, run by a single tour director. Week 1 might hit the West Coast, Week 2 Southern California, and so on, so the brand stays consistent while reaching multiple markets in sequence.

Q · 02

How many cities can a tour cover, and how long does it take?

A 6-city tour executes in about 2 weeks, a 14-city tour in 3 to 4 weeks, and a 30-city coast-to-coast tour in 6 to 8 weeks. Lead time to the first install is 14 to 21 days, covering brief intake, creative, print, crew staging, and property-owner coordination across all markets.

Q · 03

What does a tour cost?

Multi-city tours start at $25,000 and scale with city count, service mix, and crew dispatch distance. Per-city cost drops as the tour grows, because coordination overhead spreads across more markets. Every tour includes a per-city breakdown of print, install labor, site scouting, property-owner coordination, and daily reporting.

Q · 04

Which surfaces go into a tour?

Wheatpaste posters are the anchor, usually 2 to 10 per market. Sidewalk stencils add ground-level volume at 5 to 15 per city, interior installs go into 6 to 8 anchor cities at 4 to 8 venues each, and pole stickers can be added in select metros for extra saturation.

Q · 05

Do you handle permits and property-owner consent across cities?

Yes, city by city. We maintain property-owner relationships and track posting ordinances in 50-plus markets, handling consent and flagging signage restrictions per market. Construction-hoarding work requires direct coordination with general contractors and site-safety compliance, and political campaigns require FEC disclosure tracking across states.

Q · 06

How is a tour different from a saturation campaign or a launch blitz?

A neighborhood-saturation campaign maximizes density in one market over 48 to 72 hours. A product-launch blitz pairs a tight creative window with 3 to 5 tier-1 cities. A multi-city tour stretches 2 to 8 weeks across 6 to 30 cities, prioritizing national coverage and sequential market arrival over local blitz density.

Start your campaign

From $25,000. 14-21 days, brief to first placement.

Printing and installation both included. Most shops do one or the other. Every placement is documented with a GPS-stamped photo the day it goes up.

Start a multi-city tours brief → * Expedited campaigns available in under 48 hours.
Quote in 24-48 hrs · GPS photo on every placement · 0 removals
Full-color wheatpaste poster run for Breakaway Music Festival on a warehouse wall, E 11th St, Uptown Charlotte