Multi-City Guerrilla Tours.
Multi-city guerrilla marketing tours. Coordinated wheatpaste, stencil, and interior install rollouts across 6 to 30 US cities in one sequence.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
Coast to coast
A multi-city guerrilla tour is one coordinated sequence of wheatpaste, stencil, and interior install work run across 6 to 30 US cities on a set itinerary. One tour director runs every market, handling print staging in regional hubs, crew scheduling, property-owner coordination, and daily reporting. You get the same scouting, install, and GPS-stamped photo documentation in every city, plus a per-city cost breakdown covering print, labor, scouting, and coordination.
- One creative system
The campaign carries a single brand system city to city, so coverage in every market reads as one tour, not scattered one-offs.
- Formats adapt per city
The same campaign ran sidewalk stencils in Toronto and full-wall poster runs in Seattle. Each market gets the format its streets reward.
- A single documentation thread
Every city's installs land in one photo log with coordinates, so a national team reviews the whole tour in one deck.
Who it's for.
- You are launching nationally and need proof of presence in several markets inside one window, not a single wall in one city.
- You are running a film, album, or product release that has to read as present across the country at the same time.
- You are organizing a political coalition or B2B push that spans several states and needs sequential market arrival.
- You want one point of contact and one report for the whole route instead of hiring and managing a separate crew in every city.
Why it works.
- One route, one director
A single tour director coordinates print, crews, property owners, and reporting across every market, so the brief stays consistent from the first city to the last.
- Print stages regionally
Print stages in regional hubs and crews move through assigned clusters in sequence. That keeps installs fresh across the tour timeline and keeps crew travel efficient.
- Proof in every city
Every install gets a GPS-stamped photo, so national reach comes back as a documented record per market, not a claim.
- Print and install in-house
We handle both printing and installation ourselves in every city, so a 30-market route does not splinter across local print-only shops with different output.
We have run this before.
214 documented placements for FIFA World Cup 2026 and Yonex are on file — every one photographed with GPS coordinates the day it went up.
500+ documented installs · Zero municipal removals on record · A GPS photo of every placement
Proof · Printed in-house · Installed by our crew
Multi-City Tours, priced in the open. Proof included.
Floors start at $25,000 with printing and installation included, 14-21 days turnaround. Send the brief; a scoped multi-city tours quote comes back inside 24 hours with a GPS-stamped photo of every placement when the run wraps.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Quote in under 24 hours
Start your multi-city tours campaign.
How it's made.
Route the cities
Pick a pre-built tier (6-city anchor, 12-city, or 30-city national) or hand us a specific list. Tours run cheapest when cities cluster geographically, but custom routes through tier-2 and tier-3 markets where your audience concentrates are common.
Lock creative
Creative can run uniform across all cities or shift market by market for regional nuance. We finalize art, print specs, and the per-city placement count during the 14 to 21 day lead time to first install.
Stage print in hubs
Production stages in regional print hubs so one West Coast hub feeds Seattle, Portland, SF, LA, and San Diego. This cuts shipping and keeps fresh material ready as crews advance.
Combine surfaces
Wheatpaste posters anchor most tours at 2 to 10 per market. Sidewalk stencils add ground-level volume at 5 to 15 per city, and interior installs go into 6 to 8 anchor cities at 4 to 8 venues each.
Move crews in sequence
Most tours run sequentially, hitting 2 to 4 cities per week in geographic clusters so crews move efficiently. You can compress into simultaneous installs, which raises coordination and print logistics.
Report per city
Each city returns a cost breakdown plus GPS-stamped photo documentation of every install, so you can see exactly where the route went and what landed.
Built to run together.
Expedited
From$7,000Expedited guerrilla marketing campaigns. Brief to wall in 24-72 hours. Product launches, album drops, news-cycle moments. True Religion: 36hr install.
View discipline
Saturation Campaigns
From$12,000Neighborhood saturation campaigns. Multi-format wheatpaste, stencil, and pole-sticker takeovers that own a 10-block radius for 4 to 8 weeks.
View discipline
Launch Blitz
From$18,000Product launch street blitz. Synchronized wheatpaste, stencils, and pop-up window installs that hit launch day with full neighborhood saturation.
View disciplineWhere to go next.
Guides & field notes
Industries that run this
Frequently asked.
Q · 01 What is a multi-city guerrilla tour?
It is one coordinated sequence of wheatpaste, stencil, and interior install campaigns across 6 to 30 US cities on a planned itinerary, run by a single tour director. Week 1 might hit the West Coast, Week 2 Southern California, and so on, so the brand stays consistent while reaching multiple markets in sequence.
Q · 02 How many cities can a tour cover, and how long does it take?
A 6-city tour executes in about 2 weeks, a 14-city tour in 3 to 4 weeks, and a 30-city coast-to-coast tour in 6 to 8 weeks. Lead time to the first install is 14 to 21 days, covering brief intake, creative, print, crew staging, and property-owner coordination across all markets.
Q · 03 What does a tour cost?
Multi-city tours start at $25,000 and scale with city count, service mix, and crew dispatch distance. Per-city cost drops as the tour grows, because coordination overhead spreads across more markets. Every tour includes a per-city breakdown of print, install labor, site scouting, property-owner coordination, and daily reporting.
Q · 04 Which surfaces go into a tour?
Wheatpaste posters are the anchor, usually 2 to 10 per market. Sidewalk stencils add ground-level volume at 5 to 15 per city, interior installs go into 6 to 8 anchor cities at 4 to 8 venues each, and pole stickers can be added in select metros for extra saturation.
Q · 05 Do you handle permits and property-owner consent across cities?
Yes, city by city. We maintain property-owner relationships and track posting ordinances in 50-plus markets, handling consent and flagging signage restrictions per market. Construction-hoarding work requires direct coordination with general contractors and site-safety compliance, and political campaigns require FEC disclosure tracking across states.
Q · 06 How is a tour different from a saturation campaign or a launch blitz?
A neighborhood-saturation campaign maximizes density in one market over 48 to 72 hours. A product-launch blitz pairs a tight creative window with 3 to 5 tier-1 cities. A multi-city tour stretches 2 to 8 weeks across 6 to 30 cities, prioritizing national coverage and sequential market arrival over local blitz density.
Run a multi-city tours campaign?
Same crew, your brand.
Markets, window, creative direction. A scoped quote returns in 24-48 hours, print and install included, documented on every placement.