Guerrilla street marketing in Miami.
Wheatpaste, murals, stencils, and pole-stickers across Miami, from Wynwood, Design District, Brickell. Permitted walls, hand-installed, GPS-stamped photo proof.
- 6Neighborhoods on route
- 7–10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Six formats. One field log.
Brands launching in Miami use BSM's same-week dispatch and photo proof to convert street media into earned coverage. Format-mix typically skews wheatpaste plus scaffold in this market. The rest run on demand.
Three reasons brands book us here.
What a Miami brief gets from an operator crew that a print-and-handoff shop can't match. Permit-clean, documented, on the ground.
Wynwood holds the brick
NW 2nd Avenue between 20th and 36th Streets carries roughly sixty paste-friendly walls inside a few square blocks. Property owners support visual work, audiences expect quality, and adjacent murals frame every campaign. New work reads as part of the neighborhood, not as noise dropped on top of it.
Six neighborhoods, six audiences
Wynwood pulls cultural and tourist foot traffic. The Design District serves luxury and design. Brickell concentrates finance and tech. South Beach reaches hospitality and tourism. Little Havana holds the Cuban-American cultural register along Calle Ocho, and Downtown bridges them all.
Art Basel, Music Week, F1 as multiplier
Art Basel in early December, Miami Music Week in late March, F1 race weekends, Super Bowl years, and the South Beach Wine and Food Festival reshape foot traffic and amplify every campaign timed to them. Plan installs 30 to 60 days out for Basel-week placement.
6 core neighborhoods.
The corners BSM scouts weekly in Miami, the surfaces operators know by hand. Brief specifies the audience. We route to the corridor where the audience already walks.
- 01WynwoodNW 2nd Ave · 20th–36th StRaw brick · mural-adjacentT1
- 02Design DistrictLuxury retail frontagePainted commercialT1
- 03BrickellBrickell AvenueScaffold · construction hoardingT1
- 04South BeachOcean Drive · Collins · Lincoln RoadStorefront frontageT1
- 05Little HavanaCalle OchoHistoric brickT1
- 06DowntownReinvention-zone corridorsCommercial walls · hoardingT1
Surfaces, and the rules.
6 neighborhoods scouted weekly. 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, 20+ interior partners: brick, concrete, hoarding, storefront. Every surface runs on a BID permit, private-property owner agreement in writing, or permitted construction hoarding through the GC. The paperwork ships with the photo bundle.
Miami allows wheatpaste on private property with written owner consent. We pull that paperwork before every install. Wynwood and the Design District carry active gallery culture and supportive property owners. Public infrastructure (utility poles, Metromover, Metrorail, right-of-way) is off-limits. Miami Beach is a separate jurisdiction with its own facade-modification rules for South Beach placements. The Wynwood Arts District NRD, the Design District ART overlay, the South Beach historic-district overlay, and the Brickell commercial overlay each carry distinct rules we track, and our compliance file covers every active zip code.
What this means for the buyer: the wall stays up for the contracted window, the photo proof is legally clean, and the brand carries zero downstream risk on takedown or municipal complaint.
Working with us in Miami means the photo bundle ships with the permit paperwork. Zero takedowns by city action across BSM history. If a wall is targeted by override paste from another crew, we refresh it on the next paste night.
Brief to documented, four moves.
Every Miami campaign runs the same operator sequence. One crew owns it end to end: print, paste, and proof. No print-shop handoff to a freelance installer.
Brief & route
You send the brand, dates, and audience. We map the Miami corridors where that buyer actually walks and price off the published floor.
Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
Install at dawn
Crews paste from 6am with climate-rated formula, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
Document
Every wall shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Recent campaigns on these streets.
2 campaigns documented inside Miami city limits. Permitted walls, dated install logs, named brand partners. Open any one for the full photo set and KPIs.
The Miami playbook.
Operator-grade detail on how BSM books, scouts, and ships campaigns in Miami. The long view buyers ask for before signing the PO.
Miami's paste-friendly walls live in Wynwood: roughly sixty active brick walls on NW 2nd Avenue where adjacent murals frame every campaign, so new work reads as part of the neighborhood, not noise dropped on top of it. In a climate of humidity, salt air, and Basel-week heat, the wall reads first, the brand second, and the calendar tells us when to push.
Art Basel (first week of December), Miami Music Week (late March), the South Beach Wine and Food Festival and Boat Show (February), F1 race weekends, Super Bowl years, and the Latin Grammys reshape foot traffic and amplify campaigns timed to them. Plan installs 30 to 60 days out for Basel-week placement, which prices ~30% higher on compressed windows. Hurricane season (June through November) adds weather contingency; summer thunderstorms hit around 3pm, so crews lock paste in the morning window, and Gulf humidity affects cure time more than coastal Northeast markets.
What lands when the wrap ships.
Within five business days of the final Miami install, the wrap deck reads as a complete record of the run. Receipts, not a recap.
- Image galleryEvery wall photographed twice: at install and at the 48-hour cure-confirmation mark.
- GPS install logLatitude, longitude, address, neighborhood, and surface type for every placement.
- Foot-traffic estimatePer-neighborhood reach modeled from Miami pedestrian and transit data.
- Permit + consent paperworkThe owner agreement, BID clearance, or hoarding permit behind every surface.
- Earned social pickupAny culture-media or social posts referencing the campaign in the first 14 days.
- Removal documentationRestoration photos confirming a clean takedown when the campaign concludes.
Cross the city line.
Miami briefs regularly extend into the rest of Florida. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors. No RFP gatekeeping. Every Miami brief starts from the same published rate card. Permits + scaffold pass through at cost. No agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14–21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24–72h brief-to-install on any format above · Miami crews on standby+80–150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k–$65k+. Final quote in 24–48h.
Buyer questions.
What Miami brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Miami?
Yes, with written owner consent on private property. We secure that paperwork before every install. Public infrastructure (utility poles, Metromover, Metrorail, right-of-way) is never touched, period. Wynwood and the Design District carry active gallery culture and supportive property owners. Miami Beach is a separate jurisdiction with its own facade rules for South Beach placements. Our compliance file tracks every active zip code.
Q · 02 How much does a Miami wheatpaste campaign cost?
Wheatpaste in Miami starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across Wynwood, the Design District, Brickell, South Beach, Little Havana, and Downtown price up from the published floor. Art Basel week pricing runs roughly 30 percent higher because of compressed install windows and tighter property coordination. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 03 Which Miami neighborhoods get the strongest paste-up coverage?
Wynwood carries mural-integrated wheatpaste at the highest density. The Design District serves luxury audiences. Brickell concentrates finance and tech. South Beach pulls hospitality and tourist foot traffic. Little Havana covers the Cuban-American corridor along Calle Ocho. Downtown bridges. Edgewater holds emerging waterfront residential. Overtown carries historic raw brick inventory.
Q · 04 How long does it take to launch a Miami campaign?
Seven to fourteen days from creative lock to first install. Crews are on the ground year-round. Same-week is doable when print files are press-ready. Wynwood property coordination is fast, thanks to long-standing wall agreements with gallery and studio owners. Art Basel and Miami Music Week timing needs 30+ days of advance booking.
Q · 05 How does Art Basel timing affect Miami campaigns?
Art Basel reshapes Miami foot traffic for the first week of December. Wynwood, the Design District, and South Beach see a global audience of collectors, gallerists, brand managers, and cultural press. Campaigns timed to Basel pick up earned social pickup well beyond the install footprint. Miami Music Week, Super Bowl years, and F1 weekends produce similar effects. Plan installs 30 to 60 days out.
Q · 06 What proof do I get after a Miami campaign wraps?
GPS-stamped photo proof inside 48 hours of install. Daily logs while the campaign is live. The wrap deck includes the full gallery, neighborhood breakdown, reach estimates per corridor, and any earned social pickup our crew captures across South Florida culture media. Art Basel campaigns include a separate event-week reach analysis.
Got a corner in Miami?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Miami-mapped install plan back in 24–48 hours.