Guerrilla marketing across New York.
Wheatpaste, murals, stencils, and pole-stickers across New York. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3 Cities covered
- 26 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in New York.
Active install markets across New York. Tap any city for its local work, neighborhoods, and pricing.
Six formats. One field log.
The same six disciplines run in every New York city. Only the format mix shifts by market. One crew, one contract, one paper trail.
The state law. The city rules.
Every New York placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record since 2019.
State frame. New York statute governs outdoor advertising visible from federal-aid highways. That's the layer most agencies misread as "the law." Off-highway street-level work is governed city-by-city.
City reality. New York City runs on city sign permits + owner consent (5–8 day lead in tier-1 corridors). Buffalo layer their own BIDs and downtown improvement districts on top. Lead times shift with the calendar. Election season slows everything.
Where we operate without surprises. Every New York city below has been audited for the actual permit path. Lead times reflect real owner / BID response, not statutory minimums. Brief us and we route through what's actually possible this week.
Where we don't run paid work. Transit property without contract, state DOT right-of-way, federal parkland. If a brief routes there, we redirect to adjacent private surfaces and document the lift in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| New YorkCity | City sign permit + owner consent (11-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| Buffalo | City sign permit + owner consent (8-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| Rochester | City sign permit + owner consent (7-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
Statewide proof.
Real installs shot across New York. Permitted walls, GPS-stamped on install day. Tap any frame to open it full-size.
Published floors. No retainer.
Starting points by discipline for any New York brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d lead · most common New York format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5–10d lead From $3,000Expedited
24–72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80–150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24–48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a New York campaignThe new york playbook.
The long read for buyers scoping New York: how we book, scout, permit, and ship across the market.
New York City runs the fastest wall rotation in North America. SoHo and Lower East Side cycle in 10 to 15 days. Williamsburg and Bushwick hold 15 to 25. Astoria stretches to 30. Manhattan, Brooklyn, Queens, three different rotations, one shared rule: private property, written consent, full documentation.
Cities we cover in New York
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| New York City | SoHo, Lower East Side, Williamsburg, Bushwick, Astoria, Tribeca | Velocity walls, construction hoarding, poles | 10-25 days |
Surface mix in New York
- Commercial walls: SoHo gallery brick, Lower East Side storefronts, Williamsburg artist-loft conversion
- Construction hoarding: continuous rotation through Manhattan (Midtown, Chelsea) and Brooklyn (Williamsburg, Bushwick)
- Pole inventory: Broadway and Market Street in Manhattan, Bedford Avenue and Myrtle Avenue in Brooklyn
- Sidewalk stencils: neighborhood pedestrian zones, chalk-safe formulations year-round
- Interior installs: bars, galleries, music venues across all neighborhoods
Permits in New York
New York Penal Law § 145.60 treats unauthorized poster placement as graffiti. With written owner consent, the install is legal. We hold consent on file for every wall before paste goes up. Code enforcement runs fast (24 to 48 hours) but targets non-permissioned surfaces only; the paperwork is the answer when a complaint lands.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in New York
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
New York is a BID map. SoHo BID, Lower East Side Partnership, Downtown Brooklyn, North Flatbush, Williamsburg, Long Island City. Each district has its own foot-traffic pattern, its own enforcement temperature, its own owner network. The crew that runs Bedford Avenue knows Bedford Avenue; the crew that runs Orchard Street knows Orchard Street. Brief us with the corridor and the window, the rest is routing.
Cross the state line.
New York clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every New York brief opens with, answered with the operator answer, not the marketing one.
Q · 01 Where in New York do you run campaigns?
New York City carries the Northeast coverage. Manhattan: SoHo, Lower East Side, Tribeca, Midtown, Chelsea. Brooklyn: Williamsburg, Bushwick, Bed-Stuy, Crown Heights. Queens: Astoria. Each neighborhood runs its own wall-rotation cycle, surface density, and audience. SoHo and Lower East Side pair gallery culture with young-professional foot traffic. Williamsburg and Bushwick anchor arts and nightlife. Astoria carries the immigrant and young-professional market. We have documented campaign precedent across all five boroughs.
Q · 02 Is wheatpasting legal in New York?
Private property with the owner's written permission is legal. New York Penal Law § 145.60 covers graffiti on property without consent; the written consent is what we secure on every wall before install day. Code enforcement moves fast (24 to 48 hour response) but targets non-permissioned surfaces only. We hold consent on file for every wall and document everything; the paperwork is the answer when complaints come in.
Q · 03 How much does a New York wheatpaste campaign cost?
Single-neighborhood (Williamsburg, Bushwick, SoHo, Lower East Side): $8K to $14K for 15 to 25 walls with print, install, and documentation. Manhattan corridor saturation (Midtown, Chelsea, Lower East Side multi-neighborhood) runs $20K to $35K. Brooklyn multi-neighborhood (Williamsburg, Bushwick, Bed-Stuy) runs $18K to $32K. Multi-borough campaigns land $40K to $70K. Wall holds average 10 to 21 days in high-traffic zones.
Q · 04 How fast can a New York campaign go live?
NYC supports 48 to 72-hour saturation from approved creative to documented install on pre-cleared properties in Williamsburg, Bushwick, SoHo, Astoria. New properties need 5 to 7 days of owner coordination. Manhattan runs tighter windows because of enforcement speed. New-property coordination typically takes 10 to 14 days; owner outreach is the long pole, not crew availability.
Q · 05 Which New York neighborhoods get the strongest coverage?
Manhattan: SoHo (gallery and retail density, 10 to 15 day holds), Lower East Side (nightlife and arts, 12 to 20 days), Tribeca (commercial and residential, 15 to 25 days), Midtown (corporate and tourist, 8 to 15 days), Chelsea (gallery and nightlife, 10 to 20 days). Brooklyn: Williamsburg (densest inventory outside Manhattan, 12 to 25 days), Bushwick (artist community, 15 to 30 days), Bed-Stuy (18 to 30 days), Crown Heights (20 to 35 days). Queens: Astoria (15 to 25 days).
Q · 06 What services work best across New York?
Wheatpaste leads in every neighborhood. Pole stickers perform in dense downtown and arterial corridors: Broadway and Market Street in Manhattan, Bedford Avenue in Williamsburg, Myrtle Avenue in Bushwick. Sidewalk stencils run year-round with chalk-safe formulations; winter shifts to snow-adapted compounds. Interior installs anchor bars, restaurants, galleries, and music venues across Williamsburg, Bushwick, Lower East Side, and Chelsea. Saturation works hardest in Williamsburg and Bushwick where 20 to 30 day holds amplify a single-pass install.
Q · 07 Do I need different creative for Manhattan vs. Brooklyn vs. Queens?
Yes, three cuts. Manhattan (corporate, tourist, young professional, mixed) responds to bold, conceptual, retail-positioned creative; SoHo and Tribeca favor art-forward, Lower East Side favors edgy and community-rooted, Midtown wants professional and lifestyle. Brooklyn (artist community, young professional, culturally literate) reads conceptual and art-forward; Williamsburg and Bushwick favor artist-adjacent. Astoria (immigrant, young professional, emerging retail) reads neighborhood-specific and retail-positioned.
Q · 08 What's the cheapest way to test?
Single-neighborhood sidewalk stencil run: $5K to $8K, 25 to 35 placements in Williamsburg, Lower East Side, or SoHo. Stencils give a real read on placement quality and documentation before a larger wheatpaste spend. Single hero wall test in Williamsburg or SoHo costs $2K to $3K and shows neighborhood visibility after proper coordination.
Q · 09 How does New York winter affect installation?
December through February sits at 25 to 40°F with snow and salt cycles. Paste shifts to a salt-adhesion winter formula. The install window moves to early morning before snow hits. Cure stretches from 4 to 8 hours up to 12 to 24. Sidewalk stencils run a salt-resistant adhesive. March and April need salt-melt protocol adjustments. Summer and fall are the optimal block. The work doesn't stop; the protocol changes.
Q · 10 How does wall rotation work in New York?
SoHo and Lower East Side hold 10 to 15 days under high foot traffic and enforcement pressure. Williamsburg and Bushwick average 15 to 25 days under moderate enforcement and stronger owner relationships. Manhattan corporate corridors run 8 to 15 days. Astoria and outer-borough neighborhoods stretch to 18 to 30. Hold length is documented per property, and ROI math factors expected hold against foot-traffic intensity.
Got a wall in New York?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a New York-mapped install plan, usually inside 24 hours.