Guerrilla marketing across California.
Wheatpaste, murals, stencils, and pole-stickers across California. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 15 Cities covered
- 100 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in California.
Active install markets across California. Tap any city for its local work, neighborhoods, and pricing.
Every market in California.
Los Angeles, San Francisco, San Diego, and San Jose anchor the state. The valley, the Inland Empire, and the coast all run off the same West Coast rotation, quoted per city.
Greater Los Angeles
The deepest inventory we hold in any state, across every format. Sidewalk stencils in particular read well here because the corridors are wide and the sightlines are long.
Los Angeles, Long Beach, Pasadena, Santa Monica, Burbank, Glendale, Anaheim, Santa Ana, Irvine, Torrance, Inglewood, Huntington Beach. Districts: Melrose, Fairfax, Arts District, Silver Lake, Echo Park, Highland Park, Venice, Downtown LA, Koreatown, Los Feliz, West Hollywood, Culver City.
San Francisco Bay Area
Product launches and tech recruiting. Interior and window formats do more work here than in most markets, because the office corridors are where the audience actually is.
San Francisco, Oakland, Berkeley, San Jose, Palo Alto, Mountain View, Sunnyvale, Santa Clara, Fremont, Daly City, Santa Rosa, Walnut Creek. Districts: Mission, SoMa, Haight-Ashbury, North Beach, Castro, Hayes Valley, Dogpatch, Ocean Avenue, Temescal, Uptown Oakland.
San Diego and South County
Biotech, enterprise, and a convention calendar that drives a lot of the timing. Palantir ran with us here.
San Diego, Chula Vista, Oceanside, Escondido, Carlsbad, El Cajon, National City, Encinitas, Vista. Districts: North Park, East Village, Gaslamp, Hillcrest, Little Italy, Barrio Logan, Ocean Beach, La Jolla.
Sacramento and the Central Valley
Quoted per city, and cheap to add once a Bay Area window is booked. Sacramento's Midtown grid is genuinely walkable.
Sacramento, Fresno, Bakersfield, Stockton, Modesto, Elk Grove, Visalia, Merced, Chico, Roseville. Districts: Midtown Sacramento, Oak Park, R Street Corridor, Tower District.
Inland Empire and the desert
Festival season sets the calendar. We have run pole sticker work in the Coachella Valley.
Riverside, San Bernardino, Ontario, Palm Springs, Palm Desert, Rancho Mirage, Indio, Coachella, Temecula, Corona, Rancho Cucamonga, Moreno Valley.
Central Coast and Northern California
Quoted per city and usually run as an add-on leg.
Santa Barbara, San Luis Obispo, Monterey, Santa Cruz, Ventura, Salinas, Redding, Eureka, Napa, Vallejo, Paso Robles.
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on the street where people actually walk, not on a screen they scroll past. We run it with wheatpaste posters (big paper prints brushed onto a wall with a flour-based paste), hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, all printed and installed by one crew. No media-owner middleman, no billboard rates. Every placement across California is permitted, hand-applied, and photographed the day it goes up. It's how culture-driven brands in fashion, music, film, tech, and fitness get seen in a market.
- 01 Brief & route
You send the brand, markets, and dates. We map the California cities and corridors where that buyer actually walks and price off the published floor.
- 02 Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03 Print & install
We print in-house and hand-install from dawn, market by market. One accountable crew owns it end to end, with no print-shop handoff to a freelance installer.
- 04 Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format is printed and installed in-house, scouted, hand-applied, and GPS-photographed across California. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
The state law. The city rules.
Every California placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record.
State frame. California statute governs ads visible from federal-aid highways, the layer most agencies misread as "the law." Street-level work is governed city-by-city: Los Angeles runs on city sign permits + owner consent (5-8 day lead in tier-1 corridors), and San Francisco layers its own BIDs and improvement districts on top.
What that means for you. Every California city below is audited for the real permit path, and lead times reflect actual owner/BID response, not statutory minimums. We don't run paid work on transit property, state DOT right-of-way, or federal parkland; if a brief routes there, we redirect to adjacent private surfaces and document it in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| LosAngeles | City sign permit + owner consent (11-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
| SanFrancisco | City sign permit + owner consent (9-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
| SanDiego | City sign permit + owner consent (9-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
| SanJose | City sign permit + owner consent (7-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
| Oakland | City sign permit + owner consent (8-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
| Fresno | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
| Anaheim | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
| Bakersfield | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
Why street media works across California.
Five California cities, four distinct media markets. The coastal pairing of Los Angeles and San Diego runs one rhythm; San Francisco runs another; Sacramento and Long Beach fill in the inland and harbor corridors.
Proof · Printed in-house · Installed by our crew
Put your brand on California streets.
Send the brand, the markets, and the dates. We come back with a wall count, a California route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · California quote in 24–48h
Start your California campaign.
Published floors. No retainer.
Starting points by discipline for any California brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d lead · most common California format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5-10d lead From $3,000Expedited
24-72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80-150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24-48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a California campaignRead the full California playbook Operator detail · booking, scouting, permits, timing
Five California cities, four distinct media markets. Los Angeles runs the volume. San Francisco runs the density. San Diego proved the saturation model with the Palantir 29-wall, 48-hour run. Sacramento and Long Beach close the inland and harbor loops. One state, four reads, one shared standard: private property, written consent, documented install.
Cities we cover in California
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Los Angeles | Silver Lake, Echo Park, Arts District, DTLA, Melrose, Fairfax | Commercial walls, construction hoarding, pole inventory | 12-22 days |
| San Francisco | SoMa, Mission District, Castro, Tenderloin, Hayes Valley | Brick walls, construction hoarding, pole stickers | 10-20 days |
| San Diego | Gaslamp, East Village, North Park, Little Italy, Hillcrest | Commercial walls, construction hoarding, poles | 12-20 days |
| Sacramento | Midtown, R Street, J Street, Capitol Park | Painted storefronts, pole inventory | 14-21 days |
| Long Beach | Downtown, Belmont Shore, Retro Row | Painted walls, Atlantic Ave pole runs | 12-18 days |
Surface mix in California
- Commercial walls: Arts District and DTLA in LA, Mission and SoMa in SF, Gaslamp and East Village in San Diego
- Construction hoarding: constant rotation through LA Arts District, SF SoMa, SD East Village
- Pole inventory: Sunset, Melrose, Los Feliz in LA; Mission and Castro in SF; University Ave in San Diego
- Sidewalk stencils: chalk-safe formulations, year-round across all five cities
- Interior installs: galleries, restaurants, retail across Arts District, the Mission, North Park
- Scaffold wraps: DTLA and SF high-rise development corridors
Permits in California
California Penal Code § 594 treats unauthorized poster placement on public property as defacement. With written owner consent, the private install is legal. We hold consent on file for every wall before paste goes up. LA, SF, and San Diego enforce city codes on public infrastructure; Sacramento and Long Beach run lighter oversight. The compliance rule is the same in all five.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in California
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
California is four media markets stitched together by I-5 and US-101. The brief that runs Silver Lake on Tuesday can be inside the Mission by Friday, in North Park the following Monday, and on a Retro Row pole the same week. One creative travels four audiences; the print and the placement get tuned each stop.
Cross the state line.
California clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every California brief opens with, answered with the operator answer, not the marketing one.
Q · 01 Where in California do you run campaigns?
Five active install markets: Los Angeles (Silver Lake, Echo Park, Arts District, DTLA, Melrose, Fairfax), San Francisco (SoMa, Mission District, Castro, Tenderloin, Hayes Valley), San Diego (Gaslamp, East Village, North Park, Little Italy, Hillcrest, Pacific Beach), Sacramento (midtown corridor, R Street, J Street), and Long Beach (downtown, Belmont Shore, Retro Row). Each city supports paste-up, pole stickers, sidewalk stencils, and interior installs. All five have documented campaigns on file.
Q · 02 Is wheatpasting legal in California?
Private property with written owner consent is legal. California Penal Code § 594 covers defacement of public property; the written consent is what makes the private install lawful. We secure that consent in writing on every wall before paste goes up. Municipal codes in LA, SF, and San Diego enforce against public infrastructure, transit surfaces, and non-permissioned walls. We don't touch any of those, statewide.
Q · 03 How much does a California wheatpaste campaign cost?
Single-city, single-neighborhood: from $5K, typically landing in the $5K to $8K range with print, install, and documentation. Multi-neighborhood saturation across LA or SF runs $18K to $35K. A five-city statewide pass at one neighborhood per city lands at $30K to $60K. The Palantir San Diego 48-hour saturation campaign sat in the $14K to $18K range and is the documented reference.
Q · 04 How fast can a California campaign go live?
San Diego and LA support 48-hour saturation windows from approved creative to documented install. San Francisco and Sacramento run 72-hour windows. Long Beach runs 48 to 72 hours depending on surface access. All five markets have on-the-ground crews, so same-week turnarounds work with print-ready creative. The Palantir San Diego campaign documented 29 walls in 48 hours.
Q · 05 Which California neighborhoods get the strongest coverage?
Los Angeles: Silver Lake, Echo Park, Arts District, DTLA, Melrose, Fairfax. San Francisco: SoMa, Mission District, Castro, Hayes Valley, Tenderloin. San Diego: Gaslamp, East Village, North Park, Little Italy, Hillcrest. Sacramento: midtown corridor along R Street, J Street, Capitol Park. Long Beach: downtown and Belmont Shore for the pole and wall pairing.
Got a wall in California?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a California-mapped install plan, usually inside 24 hours.