Guerrilla marketing across California.
Wheatpaste, murals, stencils, and pole-stickers across California. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 15 Cities covered
- 100 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in California.
Active install markets across California. Tap any city for its local work, neighborhoods, and pricing.
Six formats. One field log.
The same six disciplines run in every California city. Only the format mix shifts by market. One crew, one contract, one paper trail.
The state law. The city rules.
Every California placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record since 2019.
State frame. California statute governs outdoor advertising visible from federal-aid highways. That's the layer most agencies misread as "the law." Off-highway street-level work is governed city-by-city.
City reality. Los Angeles runs on city sign permits + owner consent (5–8 day lead in tier-1 corridors). San Francisco layer their own BIDs and downtown improvement districts on top. Lead times shift with the calendar. Election season slows everything.
Where we operate without surprises. Every California city below has been audited for the actual permit path. Lead times reflect real owner / BID response, not statutory minimums. Brief us and we route through what's actually possible this week.
Where we don't run paid work. Transit property without contract, state DOT right-of-way, federal parkland. If a brief routes there, we redirect to adjacent private surfaces and document the lift in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| LosAngeles | City sign permit + owner consent (11-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| SanFrancisco | City sign permit + owner consent (9-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| SanDiego | City sign permit + owner consent (9-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| SanJose | City sign permit + owner consent (7-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| Oakland | City sign permit + owner consent (8-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| Fresno | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Anaheim | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Bakersfield | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
Statewide proof.
Real installs shot across California. Permitted walls, GPS-stamped on install day. Tap any frame to open it full-size.
Published floors. No retainer.
Starting points by discipline for any California brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d lead · most common California format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5–10d lead From $3,000Expedited
24–72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80–150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24–48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a California campaignThe california playbook.
The long read for buyers scoping California: how we book, scout, permit, and ship across the market.
Five California cities, four distinct media markets. Los Angeles runs the volume. San Francisco runs the density. San Diego proved the saturation model with the Palantir 29-wall, 48-hour run. Sacramento and Long Beach close the inland and harbor loops. One state, four reads, one shared standard: private property, written consent, documented install.
Cities we cover in California
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Los Angeles | Silver Lake, Echo Park, Arts District, DTLA, Melrose, Fairfax | Commercial walls, construction hoarding, pole inventory | 12-22 days |
| San Francisco | SoMa, Mission District, Castro, Tenderloin, Hayes Valley | Brick walls, construction hoarding, pole stickers | 10-20 days |
| San Diego | Gaslamp, East Village, North Park, Little Italy, Hillcrest | Commercial walls, construction hoarding, poles | 12-20 days |
| Sacramento | Midtown, R Street, J Street, Capitol Park | Painted storefronts, pole inventory | 14-21 days |
| Long Beach | Downtown, Belmont Shore, Retro Row | Painted walls, Atlantic Ave pole runs | 12-18 days |
Surface mix in California
- Commercial walls: Arts District and DTLA in LA, Mission and SoMa in SF, Gaslamp and East Village in San Diego
- Construction hoarding: constant rotation through LA Arts District, SF SoMa, SD East Village
- Pole inventory: Sunset, Melrose, Los Feliz in LA; Mission and Castro in SF; University Ave in San Diego
- Sidewalk stencils: chalk-safe formulations, year-round across all five cities
- Interior installs: galleries, restaurants, retail across Arts District, the Mission, North Park
- Scaffold wraps: DTLA and SF high-rise development corridors
Permits in California
California Penal Code § 594 treats unauthorized poster placement on public property as defacement. With written owner consent, the private install is legal. We hold consent on file for every wall before paste goes up. LA, SF, and San Diego enforce city codes on public infrastructure; Sacramento and Long Beach run lighter oversight. The compliance rule is the same in all five.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in California
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
California is four media markets stitched together by I-5 and US-101. The brief that runs Silver Lake on Tuesday can be inside the Mission by Friday, in North Park the following Monday, and on a Retro Row pole the same week. One creative travels four audiences; the print and the placement get tuned each stop.
Cross the state line.
California clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every California brief opens with, answered with the operator answer, not the marketing one.
Q · 01 Where in California do you run campaigns?
Five active install markets: Los Angeles (Silver Lake, Echo Park, Arts District, DTLA, Melrose, Fairfax), San Francisco (SoMa, Mission District, Castro, Tenderloin, Hayes Valley), San Diego (Gaslamp, East Village, North Park, Little Italy, Hillcrest, Pacific Beach), Sacramento (midtown corridor, R Street, J Street), and Long Beach (downtown, Belmont Shore, Retro Row). Each city supports paste-up, pole stickers, sidewalk stencils, and interior installs. All five have documented campaigns on file.
Q · 02 Is wheatpasting legal in California?
Private property with written owner consent is legal. California Penal Code § 594 covers defacement of public property; the written consent is what makes the private install lawful. We secure that consent in writing on every wall before paste goes up. Municipal codes in LA, SF, and San Diego enforce against public infrastructure, transit surfaces, and non-permissioned walls. We don't touch any of those, statewide.
Q · 03 How much does a California wheatpaste campaign cost?
Single-city, single-neighborhood: from $5K, typically landing in the $5K to $8K range with print, install, and documentation. Multi-neighborhood saturation across LA or SF runs $18K to $35K. A five-city statewide pass at one neighborhood per city lands at $30K to $60K. The Palantir San Diego 48-hour saturation campaign sat in the $14K to $18K range and is the documented reference.
Q · 04 How fast can a California campaign go live?
San Diego and LA support 48-hour saturation windows from approved creative to documented install. San Francisco and Sacramento run 72-hour windows. Long Beach runs 48 to 72 hours depending on surface access. All five markets have on-the-ground crews, so same-week turnarounds work with print-ready creative. The Palantir San Diego campaign documented 29 walls in 48 hours.
Q · 05 Which California neighborhoods get the strongest coverage?
Los Angeles: Silver Lake, Echo Park, Arts District, DTLA, Melrose, Fairfax. San Francisco: SoMa, Mission District, Castro, Hayes Valley, Tenderloin. San Diego: Gaslamp, East Village, North Park, Little Italy, Hillcrest. Sacramento: midtown corridor along R Street, J Street, Capitol Park. Long Beach: downtown and Belmont Shore for the pole and wall pairing.
Q · 06 What services work best across California?
Wheatpaste and paste-up poster runs dominate LA and SF. Pole stickers work in dense urban corridors: downtown LA, Bay Area financial districts. Sidewalk stencils run year-round with chalk-safe formulations across all five cities. Interior installs anchor galleries, restaurants, and retail in Arts District LA and the Mission. Neighborhood saturation (the Palantir model) scales across multiple cities in compressed windows.
Q · 07 Do I need different creative for California's five markets?
LA and SF audiences converge on conceptual, art-forward work; paste durability matters. San Diego reads editorial and technical messaging equally well. Sacramento favors local, community-anchored creative. Long Beach works best with transit-adjacent and retail-corridor messaging. Most multi-city California campaigns run one hero creative with localized neighborhood text overlays.
Q · 08 What's the cheapest way to test?
Single-neighborhood sidewalk stencil run: sidewalk stencils from $2,500, with a single-corridor run in Silver Lake, the Mission, or North Park typically landing in the $3K to $4K range. Stencils give a real read on placement quality and documentation process before committing to a larger wheatpaste spend. Long Beach and Sacramento stencil runs start at $2,500.
Got a wall in California?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a California-mapped install plan, usually inside 24 hours.