Wheatpaste Advertising.
Wheatpaste advertising campaigns from $3,500 in NYC, LA, SF + 40 US cities. Published floors, 5-7 day lead (Expedited 24-72hr), GPS-tagged photo proof on every install.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
Pasted to the wall
Wheatpaste is a large printed paper poster bonded to a wall with a water-based starch adhesive, so it sits flat against the brick or concrete with no frame and no gap. The paper takes the texture of the surface underneath and reads as part of the building. A campaign puts your artwork on a permitted wall, holds it through normal weather, and comes off clean when it ends.
- You want one statement wall in a high-traffic corridor, done right, instead of a multi-wall saturation buy.
- You need the install to look native to the street so your own social channels reshare it, not like a banner bolted to a facade.
- You are working with a property owner, developer, or construction site and need written consent on file before anything goes up.
- You want documented proof of placement and a surface that returns to how it was after the campaign.
- Flat against brick
A pasted sheet sits flat with zero gap. A vinyl banner stands off the wall on hardware, where it catches light and wind.
- Reads as the street
The paper conforms to the wall texture, so the piece photographs like the neighborhood it lives in rather than a sign bolted on.
- Cures overnight
A top coat of paste soaks through the paper, pulls the sheet flat as it dries, and reaches full cure by the next morning.
- Comes off clean
The adhesive is water-based, so a sponge or low-pressure wash lifts the paper with no solvent, scraping, or anchor holes.
Receipts, not promises.
- 3,300+
- GPS-documented placements on file
- 40+
- Metro markets · all 50 states
- 100%
- GPS photo-proof per install
- 0
- Municipal removals on record
Brief to documented in 5-7 days.
- Step 01
Brief
Markets, window, creative. Scope and a count back inside 48 hours.
- Step 02
Scout
We walk the neighborhoods and lock the spots against foot traffic and access.
- Step 03
Install
Crews install on schedule. Three photos per wall: wide, mid, detail.
- Step 04
Document
GPS log, photo bundle, and a 30-day check on every wall.
Wheatpaste · Printed + installed in-house
Got a wheatpaste brief?
Markets, window, creative direction. You get a real quote back in 24-48 hours, print and install included, documented on every wall.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Quote in under 48 hours
Start your Wheatpaste.
How it's made.
Two-coat paste
The crew rolls paste onto the wall, lays the printed sheet into it, then rolls a second coat over the face of the paper. That top coat soaks through the fiber and locks the poster down edge to edge as it dries.
Panel seams lapped wet
Large artwork prints in panels, and the crew laps the seams while the paste is still wet. A 10-foot wall reads as one continuous image with no visible breaks.
Surface decides everything
Wheatpaste grips porous, slightly rough surfaces best: brick, raw concrete, stucco, plywood hoarding, painted block. Glossy or peeling walls get prepped or skipped.
Print and install in-house
The print spec is matched to the surface because the crew that pastes the wall is the crew that proofs it. Print-only shops hand that gap off to someone else.
Optional clear topcoat
For longer windows, a clear topcoat over the cured face slows UV fade and sheds water, which extends a sheet's clean life on an exposed wall.
GPS-tagged documentation
Three photos at every wall (wide, mid, and detail) show the placement in context, the full piece, and the paper laid tight against the texture. Daily logs go out while the campaign is live, with a final wrap deck at close.
Where we paste.
By city
- Atlanta, GA
- Austin, TX
- Baltimore, MD
- Boston, MA
- Charlotte, NC
- Chicago, IL
- Columbus, OH
- Dallas, TX
- Denver, CO
- Detroit, MI
- Houston, TX
- Kansas City, MO
- Las Vegas, NV
- Los Angeles, CA
- Miami, FL
- Milwaukee, WI
- Minneapolis, MN
- Nashville, TN
- New Orleans, LA
- New York City, NY
- Orlando, FL
- Philadelphia, PA
- Phoenix, AZ
- Pittsburgh, PA
- Portland, OR
- Raleigh, NC
- Salt Lake City, UT
- San Antonio, TX
- San Diego, CA
- San Francisco, CA
- San Jose, CA
- Seattle, WA
- Tampa, FL
- Washington DC
By state
Built to run together.
Chalk Stencils
From$2,500Chalk stencil campaigns, washable, permit-light sidewalk stencils that drop in 3 days, ride 1-2 weeks, wash clean. Eco-friendly street visibility.
View discipline
Fence Wraps
From$4,800Printed mesh banners on chain-link construction fencing across 30 US cities. Building-scale brand presence around active development sites with photo proof.
View discipline
Hoarding Posters
From$6,500Construction hoarding poster campaigns in 40 U.S. cities, premium wheatpaste placements on developer-permissioned barriers with photo proof.
View disciplineWhere to go next.
Industries we serve
- AI & Emerging Tech
- Automotive & EV
- Banking & Fintech
- Beauty & Cosmetics
- Cannabis & CBD
- CPG / DTC Brands
- CRE & REITs
- Creative Agencies
- Crypto & Web3
- Cultural Institutions
- Education & EdTech
- Events & Festivals
- Fashion & Apparel
- Film, TV & Streaming
- Financial Services
- Fitness & Wellness
- Food & Beverage
- Gaming & Esports
- Healthcare & Pharma
- Higher Education
- Hotels & Hospitality
- Legal & Professional Services
- Music & Artists
- Nonprofits & Advocacy
- Political Activism
- Pride & LGBTQ
- Publishers & Media
- Residential Real Estate
- Retail & E-Commerce
- Sports & Athletic
- Tax & Accounting
- Tech & SaaS
Markets we cover
Frequently asked.
Q · 01 What is wheatpaste advertising?
It is a guerrilla format where a large paper poster is adhered to a wall with a water-based starch paste. The sheet bonds to brick, concrete, plywood, or scaffold board as a single skin with no frame, taking the texture of the surface so it reads as part of the building.
Q · 02 Is wheatpaste advertising legal?
Yes, when the surface is permitted. Every wall BSM pastes is private property, a GC-authorized construction hoarding, or a BID-cleared corridor, with written owner consent in the file before any paste lands. We do not post on utility poles, traffic signs, or transit property, which is why we have zero municipal removals on record across 500-plus documented installs.
Q · 03 How long does a wheatpaste sheet last?
It depends on the surface and exposure. Storefront and street-level walls weather naturally over several weeks of sun and rain, which most brands want. Construction hoardings and scaffold board hold roughly 8 to 12 weeks of uninterrupted visibility, and a refresh run can go back over the same wall to stretch a window.
Q · 04 How does it compare to a vinyl banner?
Vinyl needs grommets, a frame, or a tension rig, so it always sits off the wall catching light and wind. Wheatpaste glues flat with nothing to catch the wind, leaves no holes in the facade, and photographs like the neighborhood rather than a sign bolted on.
Q · 05 How does removal work?
The same water that activates the paste dissolves it. A wet sponge or low-pressure wash softens the adhesive and the paper lifts off, leaving the surface as it was, with no solvent, scraping, anchor holes, or leftover hardware.
Q · 06 What does a campaign cost and how fast can it go up?
Wheatpaste campaigns start at $3,500, with the full rate card on the pricing page. Standard turnaround is 5 to 7 business days from approved artwork to first install.
From $3,500. 5-7 days, brief to first wall.
Printing and installation both included. Most shops do one or the other. Every wall is documented with a GPS-stamped photo the day it goes up.
