Every campaign, documented.

A laundromat that put its name on rival sidewalks..

Eleven chalk sidewalk stencils across Hell's Kitchen, several painted directly outside competing laundromats. After a rival kept peeling Bubly Fresh's old decals off the concrete, the brand switched to chalk that can't be lifted, in Knicks blue and orange, the week the city was watching the Finals.

Placements

11

Cities

1

Formats

1

Duration

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