Guerrilla street marketing in Houston.
Wheatpaste, murals, stencils, and pole-stickers across Houston, from Montrose, EaDo, Heights. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Houston streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Houston corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Houston streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Houston.
Houston is the fourth-largest US city and the energy capital of the country. Downtown and Midtown concentrate the energy-industry workforce and the corporate-decision audience that determines major B2B brand adoption, an audience most cities cannot put in front of a wall. The 2026 True Religion campaign documented our install capacity here with GPS-stamped walls across Montrose and Midtown, a same-week wrap deck, and a documented Tier-1 routing of 30 to 40 walls in a single day.
Three reasons brands book us here
- 1Montrose and EaDo, the cultural register
Montrose carries LGBTQ culture, independent retail, and gallery foot traffic along Westheimer and the side streets. EaDo carries the emerging arts-music corridor with raw brick and warehouse aesthetics along East 6th and Polk. Both reward operators who plan placement at walking-density blocks. Bar and restaurant amplification runs evening through late night.
- 2Energy industry and the downtown audience
Downtown and Midtown concentrate the energy industry workforce, legal-financial offices, and the corporate-decision audience that determines major B2B brand adoption. Houston is the energy capital of the US, so campaigns here reach buyers most cities can't put in front of a wall.
- 3True Religion on record
The 2026 True Religion Houston campaign documented our install capacity in Texas. Wheatpaste posters across Montrose and Midtown, GPS-stamped on install day, same-week wrap deck. Houston is a documented Tier-1 install city for our crew.
Where we run it · 6 neighborhoods
- 01MontroseWestheimer · Westheimer CurveCommercial brick · gallery facadesT1
- 02EaDoEast 6th · PolkRaw brick · warehouse exteriorsT1
- 03Heights19th Street · Heights BoulevardRetail brick · painted commercialT1
- 04MidtownMidtown corridorResidential-corridor commercialT1
- 05DowntownEnergy corridorLegal-financial commercial wallsT1
- 06Museum DistrictInstitution-adjacent corridorInstitution-adjacent commercialT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
Houston allows wheatpaste on private property with the owner's written permission, which our crews secure on every campaign. Houston's zoning is unique among major US cities. The City of Houston does not enforce formal zoning, which makes property-owner relationships the central operational asset. Public infrastructure (poles, METRO transit, right-of-way) is off-limits. The Heights, Montrose, and EaDo hold the most accessible wall inventory. The legal framework varies by district overlay (Montrose, the Heights, EaDo, and Downtown each carry distinct historic-district or business-improvement-district rules). Code Enforcement responds in 30 to 60 days. Our compliance file lives at the zip-code level.
When to run
Texas summer is the operational variable. June through September, install windows shift to 5am to 9am for the heaviest weeks, and Houston humidity affects cure time more than the dry-heat Texas markets, so crews adjust paste formulation. Hurricane season (June through November) adds weather-contingency planning. Spring is the cleanest install season. Winter is mild enough to install year-round. Event windows: CERAWeek in March, OTC Houston in May, the Houston Livestock Show and Rodeo late February through mid-March, Texans, Rockets, Astros, and Dynamo FC home dates, Day for Night, and Free Press Summer Fest.
From the field · Houston & beyond
Recent campaigns in Houston
Proof · Printed in-house · Installed by our crew
Put your brand on Houston streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Houston route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Houston quote in 24–48h
Start your Houston campaign.
Cross the city line.
Houston briefs regularly extend into the rest of Texas. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Houston brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Houston crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Houston brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Houston?
Yes, with written owner consent on private property. Houston's lack of formal zoning is unique among major US cities, which makes property-owner relationships the central operational asset. Public infrastructure is never touched. The legal framework varies by district overlay (Montrose, the Heights, EaDo, and Downtown each carry distinct historic-district or business-improvement-district rules), and our compliance file lives at the zip-code level.
Q · 02 How much does a Houston wheatpaste campaign cost?
Wheatpaste in Houston starts at $3.5K per campaign, print and install included. Multi-neighborhood programs across Montrose, the Heights, EaDo, Midtown, Downtown, and the Museum District price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 03 Which Houston neighborhoods get the heaviest paste-up coverage?
Montrose carries LGBTQ culture and gallery foot traffic. The Heights covers residential-commercial mixed use. EaDo is the emerging arts-music corridor. Midtown and Downtown concentrate corporate audiences. The Museum District serves cultural-institution-adjacent placement. Rice Village covers Rice University adjacency and walkable retail.
Q · 04 How long does it take to launch a Houston campaign?
Seven to fourteen days from creative lock to first install. Property coordination is fast because of long-standing relationships in Montrose and Midtown. Same-week turnarounds work for clients with print-ready creative. True Religion ran on a compressed timeline and shipped the full documentation that week.
Q · 05 Does car-culture geography affect Houston campaigns?
Yes. Houston runs on driving distances between neighborhoods. Our crews route the install day to cover Montrose, Midtown, and the Heights efficiently. Placement quality doesn't drop because the geography is large. EaDo and Downtown sit close enough to combine. Plan around walking-density blocks within each neighborhood rather than expecting Manhattan-style pedestrian saturation.
Got a corner in Houston?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Houston-mapped install plan back in 24-48 hours.