Guerrilla marketing across South Carolina.

Charleston (King Street, historic district, contemporary downtown, NoMo), Greenville (downtown core, Main Street, Falls Park corridor, West End), Columbia (Vista, Five Points, Main Street, USC-adjacent), Hilton Head (commercial corridor, resort-adjacent retail). Each city pulls a different audience. Charleston: tourists, heritage buyers, port-adjacent professionals. Greenville: BMW corridor tech, young professionals, downtown retail. Columbia: state government, USC students, mixed commercial. Hilton Head: hospitality and resort traffic.

Private property with the owner's written consent is legal. SC Code § 16-13-10 covers vandalism without consent; the consent itself is what we secure before any paste hits a wall. Public infrastructure (poles, transit, right-of-way) is never touched. Enforcement runs lighter than the Northeast: Greenville responds in 10 to 14 days, Charleston historic district 15 to 21, Columbia 14 to 21, Hilton Head 21 to 30.

Single-city, single-neighborhood: $3K to $7K for 8 to 12 walls with print, install, and documentation. Charleston historic district runs $4K to $9K because the permitting overhead is higher. Greenville downtown $3.5K to $8K. Columbia Vista $3K to $7K. Hilton Head resort-corridor installs $2.5K to $6K. A three-city statewide run lands at $20K to $40K. Holds average 20 to 40 days, which raises the per-day CPM against the same dollar spent on the coasts.

Greenville runs 48 to 72 hours on pre-cleared walls. Charleston and Columbia run 72 to 96 hours. New properties need 5 to 7 days of owner coordination. Owner outreach is the long pole, not crew availability.

Charleston: King Street carries the densest retail brick, historic district holds heritage-conscious property owners, contemporary downtown pulls younger audiences. Greenville: downtown core has the densest wall inventory, Falls Park corridor pulls event-adjacent foot traffic, West End covers mixed conversion. Columbia: Vista is young-professional density, Five Points is retail and hospitality, USC-adjacent corridors run year-round. Hilton Head: resort-corridor retail concentration with the longest holds in the state.

Wheatpaste leads in Charleston, Greenville, and Columbia. Pole stickers work in concentrated arterials: King Street in Charleston, Main Street in Greenville, Gervais in Columbia. Sidewalk stencils run year-round with humidity-adjusted compounds. Interior installs anchor bars, restaurants, and hospitality in King Street, the Vista, and Hilton Head resort retail. Neighborhood saturation hits hardest in Greenville's downtown core where long holds compound a single install pass.

Yes, three different cuts. Charleston: heritage-respecting and tourism-aware reads cleanest on King Street and through the historic district. Greenville: downtown professional and BMW-corridor tech for the Main Street core, community-forward for West End. Columbia: capital and civic tone for the Vista and Main Street, lifestyle for Five Points. One creative across all three is a tell that nobody scouted the cities.

Single-neighborhood sidewalk stencil run: $2K to $3.5K for 15 to 20 placements on King Street, in Greenville's Falls Park area, or in the Columbia Vista. Single hero wall test: $600 to $1.2K in any of those three. Either gives a real read on placement quality before committing to a multi-city wheatpaste spend.

August through October brings tropical activity to Charleston and Hilton Head. We track NHC advisories, stage inland for coastal jobs when a system is in the cone, and shift install windows by 24 to 48 hours rather than canceling. Spring rainfall (March through May) extends sidewalk-stencil cure times but doesn't delay timelines. The rest of the year runs ideal. No seasonal blackout; the protocol changes.