Guerrilla marketing · Midwest · Permitted walls

Guerrilla marketing across Indiana.

Wheatpaste, murals, stencils, and pole-stickers across Indiana. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.

RYZE mushroom coffee wheatpaste poster campaign in New York City, New York City by Beyond Street Media
Indiana · Midwest
Trusted by leading brands They took action.
We delivered.

Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.

  • 4 Cities covered
  • 15 Neighborhoods scouted
  • 100% GPS photo-proofed
  • 0 Municipal removals on record
Indiana cities on the map

Cities we run in Indiana.

Active install markets across Indiana. Tap any city for its local work, neighborhoods, and pricing.

Statewide reach

Every market in Indiana.

Indianapolis anchors the state. Bloomington, the northern cities, and the Ohio River corridor are quoted per city.

Indianapolis

Mass Ave and Fountain Square carry the footfall. Race month reprices everything in May.

Indianapolis, Carmel, Fishers, Noblesville, Greenwood, Zionsville. Districts: Mass Ave, Fountain Square, Broad Ripple, Irvington, Downtown, Speedway.

Bloomington, Lafayette, and the college corridor

Two large student markets on the same north-south line, which makes them an efficient pair.

Bloomington, West Lafayette, Lafayette, Muncie, Terre Haute. Districts: Kirkwood Avenue, Chauncey Village, the Village.

Northern Indiana and the river cities

Quoted per city. South Bend and Fort Wayne both have downtown revivals worth buying into.

Fort Wayne, South Bend, Evansville, Gary, Hammond, Elkhart, Mishawaka, Kokomo, Columbus, Jeffersonville.

What we do in Indiana

Street-level marketing, printed and installed by us.

Guerrilla marketing puts your brand on the street where people actually walk, not on a screen they scroll past. We run it with wheatpaste posters (big paper prints brushed onto a wall with a flour-based paste), hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, all printed and installed by one crew. No media-owner middleman, no billboard rates. Every placement across Indiana is permitted, hand-applied, and photographed the day it goes up. It's how culture-driven brands in fashion, music, film, tech, and fitness get seen in a market.

  1. 01
    Brief & route

    You send the brand, markets, and dates. We map the Indiana cities and corridors where that buyer actually walks and price off the published floor.

  2. 02
    Scout & secure

    Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.

  3. 03
    Print & install

    We print in-house and hand-install from dawn, market by market. One accountable crew owns it end to end, with no print-shop handoff to a freelance installer.

  4. 04
    Document

    Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.

Permits + the reality

The state law. The city rules.

Every Indiana placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record.

State frame. Indiana statute governs ads visible from federal-aid highways, the layer most agencies misread as "the law." Street-level work is governed city-by-city: Indianapolis runs on city sign permits + owner consent (5-8 day lead in tier-1 corridors), and Bloomington layers its own BIDs and improvement districts on top.

What that means for you. Every Indiana city below is audited for the real permit path, and lead times reflect actual owner/BID response, not statutory minimums. We don't run paid work on transit property, state DOT right-of-way, or federal parkland; if a brief routes there, we redirect to adjacent private surfaces and document it in writing.

City Primary permit path Owner consent + cost Lead time
Indianapolis Owner consent + scout-and-install field check $0-500 owner fee · per-property 7-12 d
Bloomington Owner consent + scout-and-install field check $0-500 owner fee · per-property 7-12 d
Evansville Owner consent + scout-and-install field check $0-500 owner fee · per-property 7-12 d
FortWayne Owner consent + scout-and-install field check $0-500 owner fee · per-property 7-12 d
Lifeshop 'Learn all the things we're never taught' wheatpaste in New York City (Williamsburg scaffolding) by Beyond Street Media
Lifeshop · New York City
Indiana on the ground

Why street media works across Indiana.

Indiana walls turn slower than the coasts. Property owners in the industrial corridors stay reachable, code enforcement is mild outside the convention core, and Indianapolis pulls three distinct audiences inside one driveable loop: downtown convention, Fountain Square arts, and the Speedway zone.

Statewide proof · tap any frame

Proof · Printed in-house · Installed by our crew

Put your brand on Indiana streets.

Send the brand, the markets, and the dates. We come back with a wall count, a Indiana route map, and a scoped quote in 24–48 hours.

  • Quote in under 24 hours
  • No discovery call. The brief is the call.
  • Printing & Installation under one roof

Brief us · Indiana quote in 24–48h

Start your Indiana campaign.

Pricing in Indiana

Published floors. No retainer.

Starting points by discipline for any Indiana brief. Print, install, and GPS-stamped photo proof are included in every floor.

Wheatpaste posters

Walls, scaffolds, hoardings · 5-7d lead · most common Indiana format From $3,500

Sidewalk stencils

Permitted corners · biodegradable medium · permit class varies by city From $2,500

Snipes + stickers

Poles, utility boxes, news boxes · corridor saturation · 5-10d lead From $3,000

Expedited

24-72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80-150%+

Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24-48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.

Brief a Indiana campaign
Read the full Indiana playbook Operator detail · booking, scouting, permits, timing

Indianapolis pulls three different reads inside one city. Downtown is convention floors and stadium foot traffic. Fountain Square is arts and independent retail. The Speedway corridor is automotive and race-weekend culture. The crew that runs Fountain Square in April runs the Convention District in July, then the Speedway zone for the 500. Same operators, three audiences.

Cities we cover in Indiana

CityNeighborhoodsSurface focusTypical hold
IndianapolisDowntown, Fountain Square, Speedway corridor, Mass AveIndustrial brick, convention frontage, retail walls10-21 days

Surface mix in Indiana

  • Commercial walls: industrial corridor and Convention District frontage
  • Pole inventory: heavy along Washington, Meridian, Illinois
  • Construction hoarding: rotates through downtown growth zones
  • Sidewalk stencils: downtown retail and stadium-adjacent foot-traffic blocks
  • Interior installs: sports bars, hotels, gyms, restaurants across the metro
  • Speedway-adjacent placement: automotive and motorsports brand corridors

Permits in Indiana

Indiana law requires documented owner consent for any outdoor install on property you don’t control. Trespass without consent is a misdemeanor. Indianapolis has no permit requirement for paste on consenting private property. Industrial and convention-district owners answer fast, with 5 to 14 day lockdown windows.

Private property plus written consent. No public infrastructure, no transit, no right-of-way.

Services available in Indiana

Race month rewrites the foot-traffic map. The week of the 500 turns the Speedway corridor into a national audience while downtown stays packed with hospitality overflow. The same wall inventory pulls double the eyes in May, and the campus markets at Butler, IUPUI, and Marian fill the gap once the checkered flag drops.

When Indiana isn't enough

Cross the state line.

Indiana clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.

Indiana · the answers

Statewide FAQ.

The questions every Indiana brief opens with, answered with the operator answer, not the marketing one.

Q · 01

What surfaces work best for wheatpaste in Indiana?

Indianapolis walls cluster in three zones: the industrial corridor near the Motor Speedway, the downtown Convention District, and Fountain Square. Holds run 10 to 21 days, slower than coastal markets but more stable. Pole inventory is dense along Washington, Meridian, and Illinois. Sidewalk stencil work runs year-round across retail districts and stadium-adjacent blocks.

Q · 02

How does permitting work in Indiana?

Indiana law requires documented owner consent for any outdoor install on property you don't control. Trespass without consent is a misdemeanor. Indianapolis has no blanket permit requirement for paste on consenting private property. Lockdown lead times run 5 to 14 days, and industrial owners answer fast.

Q · 03

What's the timeline for a campaign in Indianapolis?

Typical Indianapolis runs go 10 to 18 days from first contact to wrap. Wall sourcing takes 3 to 5 days, lockdown 5 to 10, install one. May through October is peak: warmer weather, sports calendar, convention bookings. Winter slows pace but never stops the work.

Q · 04

How many walls are available in Indianapolis?

Greater Indianapolis carries 60 to 120 paste-ready walls in a typical 30-day cycle, concentrated in the industrial corridor, downtown Convention District, Fountain Square, and the Speedway zone. Pole inventory across the main arterials runs 200 to 350 in the same window.

Q · 05

What industries book campaigns in Indianapolis?

Sports and entertainment around game-day windows, automotive tied to the Speedway's racing calendar, hospitality and conventions, music and cultural events, and CPG brands using Indianapolis as a Midwest read. University-adjacent activations have grown as IUPUI, Butler, and the Indianapolis college footprint expands.

Operator log · live
Brief us · Indiana quote in 24 hours INDIANA · MIDWEST · 4 ACTIVE CITIES
5-7 day turnaround 100% photo proof on every install Refund if we miss the install window

Got a wall in Indiana?
We've got the paste.

Tell us the city, the dates, and the brand. Beyond Street Media routes a Indiana-mapped install plan, usually inside 24 hours.

Start a Indiana campaign See the coverage map

Print + Install · Documented every hit · Indiana crews on the ground