Guerrilla marketing across Maine.
Wheatpaste, murals, stencils, and pole-stickers across Maine. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3 Cities covered
- 12 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Six formats. One field log.
The same six disciplines run in every Maine city. Only the format mix shifts by market. One crew, one contract, one paper trail.
The state law. The city rules.
Every Maine placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record since 2019.
State frame. Maine statute governs outdoor advertising visible from federal-aid highways. That's the layer most agencies misread as "the law." Off-highway street-level work is governed city-by-city.
City reality. Augusta runs on city sign permits + owner consent (5–8 day lead in tier-1 corridors). Bangor layer their own BIDs and downtown improvement districts on top. Lead times shift with the calendar. Election season slows everything.
Where we operate without surprises. Every Maine city below has been audited for the actual permit path. Lead times reflect real owner / BID response, not statutory minimums. Brief us and we route through what's actually possible this week.
Where we don't run paid work. Transit property without contract, state DOT right-of-way, federal parkland. If a brief routes there, we redirect to adjacent private surfaces and document the lift in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| Augusta | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Bangor | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Portland | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
Published floors. No retainer.
Starting points by discipline for any Maine brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d lead · most common Maine format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5–10d lead From $3,000Expedited
24–72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80–150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24–48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a Maine campaignThe maine playbook.
The long read for buyers scoping Maine: how we book, scout, permit, and ship across the market.
Portland Old Port for the summer tourist economy and the year-round Northeast creative class. Bangor for the interior downtown, the healthcare corridor, and the UMaine system periphery. Two cities, two calendars, two different cuts of creative. The crew that runs Congress Street in July runs Hammond Street in October. Got a wall? We’ve got the paste.
Cities we cover in Maine
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Portland | Old Port, Congress Street, Munjoy Hill, West End | Commercial walls, mixed-use brick, poles | 15–25 days |
| Bangor | Downtown State Street, Hammond Street, UMaine periphery | Commercial walls, downtown retail, poles | 12–21 days |
Surface mix in Maine
- Commercial walls: Old Port storefronts and mixed-use brick in Portland, State Street downtown in Bangor
- Construction hoarding: rotates through development zones in both cities
- Pole inventory: Congress and Munjoy Hill in Portland, State Street downtown in Bangor
- Sidewalk stencils: high-traffic pedestrian zones, winter-adapted compounds for the December-to-March window
- Interior installs: coffee shops, breweries, retail, and galleries across both cities
Permits in Maine
Maine Revised Statutes Title 17 § 3911 covers property damage without owner consent. With written consent, the install is legal. We hold consent on file for every wall before paste goes up. Neither Portland nor Bangor requires additional municipal permits for private-property installs.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in Maine
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
Maine runs on the calendar. Summer is Old Port density, brewery walls, and tourist foot traffic that churns daily. Winter shifts weight to interior installs, pole stickers, and the long-hold downtown walls that get nobody covering them for thirty days. The crew that hits Portland in July is the same crew refreshing Bangor in February, and the landlord who said yes in year one is the one calling about year three.
Cross the state line.
Maine clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every Maine brief opens with, answered with the operator answer, not the marketing one.
Q · 01 Where in Maine do you run campaigns?
Portland (Old Port, Munjoy Hill, West End, Congress Street corridor) and Bangor (downtown State Street, Hammond Street area, UMaine system periphery). Portland pulls Northeast creative class plus summer tourist density. Bangor pulls interior downtown, healthcare, and university audiences. Brief the city, the dates, and the audience and we route the campaign through the matching corridor.
Q · 02 Why Portland and Bangor first?
Portland (metro 540,000) is the state's largest city and the hub for tourism, nonprofits, and creative industries. Bangor (metro 150,000) holds the interior and offers distinct audience clusters. Both cities have working landlord relationships and institutional partners that move quickly once the brief lands.
Q · 03 What makes Maine different from Massachusetts or New Hampshire?
Maine's identity is local, cause-driven, and environmentally conscious. Nonprofits, political campaigns, and outdoor brands get a stronger read here than south of the border. Templated national creative gets ignored; work that names the place, the cause, or the local maker gets photographed. We brief that into every Maine creative routing call.
Q · 04 What does Maine law say about street advertising?
Maine Revised Statutes Title 17 § 3911 covers property damage and defacement without owner consent. With written consent, the install is legal. We hold consent on file for every wall before paste goes up. Portland and Bangor both treat owner-approved brand installs as routine; enforcement targets vandalism and tagging, not paperwork-backed work.
Q · 05 Do you run interior installs in Maine?
Year-one focus is wheatpaste, stencils, and pole stickers, with interior installs available in Portland coffee shops, breweries, and Old Port retail from launch. Bangor interior expands in year two as the property network thickens. Coffee culture in Portland and downtown retail in Bangor both carry strong interior-install fit.
Q · 06 Can I bundle Maine with Massachusetts or New Hampshire?
Yes. Portland sits 100 minutes north of Boston and roughly equidistant from Manchester, NH. Brands already running Boston extend to Portland with a single crew coordination pass; the same loop picks up Manchester or Portsmouth on the way back. Multi-state Northeast packages share one reporting deck.
Q · 07 What's the property-owner mix in Portland?
Old Port carries landlord diversity across retail, office, parking structures, and the conversion blocks running up Congress Street. Many owners welcome brand partnerships and understand street-level presence as part of the neighborhood's working economy. Scouts establish the relationships before launch; campaigns book quickly once the site list closes.
Q · 08 How long will a Maine campaign hold?
Wheatpaste installs hold three to six weeks if undisturbed. Stencils run four to eight weeks depending on weather and foot traffic. Pole stickers run four to six weeks. Summer holds shorten slightly in the Old Port tourist churn; winter holds run longer once foot-traffic thins. Enforcement pressure is lower than the coasts.
Got a wall in Maine?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a Maine-mapped install plan, usually inside 24 hours.