Six designs. One wall.
Six jumbo 48x72 custom poster designs printed in-house and hand-installed across The Father's House SF's street-level wall on Ocean Avenue, turning a wall that had been a wild-posting magnet into the church's own branded frontage.
- Placements6
- Cities1
- Duration30d
- Documented5install photos on file
A wall that kept getting posted on, reclaimed.
Custom poster install for The Father's House SF. Six jumbo 48x72 designs, printed in-house and installed on the church's Ocean Avenue wall in San Francisco, with the client team on site documenting.
Like a lot of large street-level frontage in the city, the church's boarded storefront wall had become a default surface for whoever wanted it. People kept posting on it. Flyers, adverts, whatever fit.
The church's team reached out with a straightforward problem: the wall was going to carry somebody's message either way, so it may as well carry theirs. Tim Santos got in touch about bringing The Father's House to the streets of San Francisco, and from the first conversation the direction was clear. Go big.
Ocean Avenue, San Francisco.
One continuous run of street-level frontage at the El Rey building, in the Ingleside and Lakeside corridor where the sidewalk carries steady all-day foot traffic and the street reads at car speed as well as walking pace.
The wall itself is the reason the campaign works. It sits low and wide along the sidewalk, wraps the corner of the building, and faces a crossing, so a person waiting at the light reads the whole run without turning their head.
Six jumbo posters at 48 by 72 inches.
Four times the size of a standard sheet, six unique designs, one per placement.
Rather than spreading standard posters thin across the city, we recommended the jumbo format so every single placement landed as a statement piece. At that size a handful of placements carry the weight of a much larger run. The client supplied six finished designs and we printed all of them in-house on large-format stock, then hand-installed the full run across the wall.
The designs ran the church's own system in black, golden yellow, and white. A repeating "THE DOOR IS OPEN. COMING SOON." field on black. "You belong here." on a light ground. The TFH monogram. "we exist to see people discover life in Jesus" with the tfh.church address. And a line drawing of the El Rey building itself under "Welcome Home." The building on the poster is the building the poster is pasted to.
How it played.
They wanted to be there as it went up, documenting the campaign in real time and taking part in it, which is not how most installs go and made this one worth writing up.
The church cares most about what the wall does now. It is unmistakably theirs. The branding is continuous across the full frontage, it is clearly maintained, and it reads as intentional rather than abandoned. A surface that is obviously owned and cared for stops reading as a free-for-all, and posting on it drops off. The campaign solved the problem by taking the space rather than by policing it.
Six placements documented at one continuous location.
Five photographs archived under `/assets/campaigns/custom-poster-installs/fathers-house-sf/`, covering the full-wall straight-on view showing all six designs, the angled run showing scale against the sidewalk, two street-context frames, and an establishing shot of the El Rey tower above the install.
Print production and installation were handled entirely in-house, one team from file to wall.
Notes.
The church asked us to make the wall theirs, and the format followed from that goal: large enough to own the frontage in one pass, printed to their exact design system, installed as a continuous run rather than scattered placements. The output is advertising, but the function was reclaiming a surface.
Scale was the strategy. At 48 by 72 the posters are legible from across the street, which is what turns a boarded storefront into a landmark instead of a gap in the block. For any organization sitting on street-level frontage it does not control, the same approach applies: fill it deliberately, in your own brand, and the surface stops being a target.
We wrote up the general version of this problem, and why removal alone rarely holds, in what to do about a wall that keeps getting posted on. The service mechanics and pricing are on the custom poster installs page.
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Campaign documentation by Beyond Street Media. San Francisco operations by West Coast crew. July 2026.
Where the stencils landed.
Eleven stencils across ten placements on the 9th and 10th Avenue corridor in Hell's Kitchen - one corner ran a matched pair. Every coordinate is pulled straight from the install documentation, address by address.
- 01Ocean Avenue, San Francisco, CA · Street-level frontage at the historic El Rey building, six jumbo 48x72 designs37.7262°N · 122.4644°W
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