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Coverage · Northeast · Tier 1

Guerrilla street marketing in New York City.

Wheatpaste, murals, stencils, and pole-stickers across New York City, from Hell's Kitchen, SoHo, Williamsburg. Permitted walls, hand-installed, GPS-stamped photo proof.

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Beyond Street Media street install
New York City · Northeast
Trusted by leading brands They took action.
We delivered.

Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.

  • 6Neighborhoods on route
  • 7-10dBrief to first install
  • 100%GPS photo-proofed
  • 0Municipal removals on record

Operator on fileBeyond Street Media·Field Team·Updated 2026-05-13

What we do in New York City

Street-level marketing, printed and installed by us.

Guerrilla marketing puts your brand on New York City streets where people actually walk — sidewalk stencils, hand-painted murals, pole snipes, poster walls, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.

Poster-only brief? The paste-up detail, wall inventory and floors live on wheatpasting in New York City.

  1. 01
    Brief & route

    You send the brand, dates, and audience. We map the New York City corridors where that buyer actually walks and price off the published floor.

  2. 02
    Scout & secure

    Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.

  3. 03
    Print & install

    We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.

  4. 04
    Document

    Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.

Proof · Printed in-house · Installed by our crew

Guerrilla marketing in New York City, priced in the open. Proof included.

Stencils, posters, stickers, murals, and interior installs across New York City. Send the brief; a scoped quote comes back inside 24 hours, with a GPS-stamped photo of every placement when the run wraps.

  • Quote in under 24 hours
  • No discovery call. The brief is the call.
  • Printing & Installation under one roof

Brief us · Quote in under 24 hours

Start your New York City campaign.

Straight answers · New York City

What buyers ask before they brief us.

Are you a guerrilla marketing agency in New York City?

Yes, and New York is the home market. Beyond Street Media works out of Brooklyn, so the crews scouting Manhattan and Brooklyn corridors live in them rather than travelling in. We run wheatpaste posters, sidewalk stencils, hand-painted murals, snipes and pole stickers, and interior poster programs. Posters go up on private walls and construction hoarding with written owner consent secured before paste day. Documented New York work on file includes 500 placements for RYZE Superfoods across 21 days, 60 placements for Huda Beauty, the New York leg of the Sézane campaign, and multi-exhibit runs for the Brooklyn Museum. Campaigns start at $3,500 for posters and $2,500 for stencils, printing and installation included, with a scoped quote back in 24 to 48 hours. Every placement is photographed wide, mid and detail with GPS coordinates on install day.

What does street marketing look like in New York City?

Street marketing in New York means putting printed work on the routes an audience already walks, then proving each placement with a photograph. In practice that is paste-up posters on hoarding and private walls, chalk and reverse stencils on sidewalks, snipes and pole stickers along commuter corridors, and interior poster programs inside partner venues. The corridors that carry the most repeat exposure are SoHo, the Lower East Side, Williamsburg, Bushwick and Tribeca, where the same commuter passes the same wall several times a week. Repetition on a fixed route is what makes a campaign register. Beyond Street Media prints in-house, installs with its own crew, and closes every run with a wrap deck of GPS-stamped photography inside five business days. For the paste-up format specifically, see wheatpasting in New York City.

What we install in New York City

Pick a format. We print and install it.

Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on New York City streets. Pick the one that fits the brief; the full catalog is one click away.

Wheatpaste poster install for Palantir Technologies on San Diego, CA in San Diego, CA, black-and-white 'Every Generation Faces Its Test / This Is Yours' paste-up poster install by Beyond Street Media (photo 35 of 45).

Wheatpaste & Posters

Hand-pasted poster walls on brick, scaffold, and hoarding.

From$3,500Sidewalk stencil install for Bloomeffects 'Tulip Powered Skincare' on New York City sidewalk in New York City - white stencil with tulip flower mark on concrete by Beyond Street Media (photo 9 of 12).

Sidewalk Stencils

Biodegradable street stencils on permitted corners.

From$2,500Incrediwear pull-tab QR pole sticker in the Coachella Valley during the BNP Paribas Open, documented street install, by Beyond Street Media (photo 37 of 38).

Pole Stickers & Snipes

Corridor saturation on poles, boxes, and news racks.

From$3,000Virgil Abloh tribute wheatpaste poster in New York City by Beyond Street Media

Hand-Painted Murals

Brush-painted brand walls at building scale.

From$18,000Stripe Convergence interior column wrap installation at SF HQ by Beyond Street Media (photo 4 of 16).

Custom Poster Installs

Posters and wraps inside venues, gyms, and pop-ups.

From$5,000

All 39 services

The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.

Browse
Pedestrians passing a run of Momentm jumbo 48x72 posters on Bowery-area construction hoarding in New York by Beyond Street Media.
Momentm · New York City
New York City on the ground

Why street media works in New York City.

New York is the original paste-up market, the city where street marketing became a medium people already know how to read. The city pulses long past sunset, so a wall up at 6am has fourteen to eighteen continuous hours of attention before the next cycle. A single well-placed Williamsburg wall carries more weight than a Times Square digital impression, because the audience that decides what becomes cool is on the sidewalk, not driving past at 45mph. As a guerrilla marketing agency based in Brooklyn, we hold the wall relationships and run the crews ourselves.

Three reasons brands book us here

  • 1
    BID-aware install crews

    Williamsburg, SoHo, and the Lower East Side each operate under different Business Improvement District rules. Our crews know which corridors are paste-friendly and which require specific outreach 48 hours ahead. The BID map is the campaign map in NYC.

  • 2
    Documented proof at scale

    Nine campaigns across five boroughs: RYZE Coffee, Huda Beauty, Yonex, Sézane, Bloom Effects, Nonprofits of NY, Bed-Stuy Soccer, and Sweat FC. Every wall GPS-stamped, photographed on day-of, and documented through campaign wrap.

  • 3
    Community access + corporate clients

    We move for grassroots orgs (Nonprofits of NY, Bed-Stuy Soccer) and global brands (RYZE, Yonex, Sézane, Huda) in the same week. That range is what a guerrilla marketing agency in New York has to deliver.

Where we run it · 6 neighborhoods

  • 01Hell's Kitchen9th Ave · 10th Ave · W 46th-W 56th StConcrete sidewalk · storefrontT1
  • 02SoHoBroadway · Wooster · Greene · SpringScaffold corridor · brickT1
  • 03WilliamsburgBedford Ave · Wythe · L-train corridorStorefront · street wallsT1
  • 04BushwickKnickerbocker · Wyckoff · Flushing AveRaw brickT1
  • 05Lower East SideLudlow · Orchard · StantonNarrow street-level wallsT1
  • 06TribecaConstruction scaffold corridorsScaffold · architecturalT1

Surfaces, permits & timing

Surfaces

6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.

Permit path

New York City allows wheatpaste on private property with owner permission. Under Administrative Code § 10-117.3 the city notifies a building owner and allows 35 days, or 50 with an extension, before it may remove or cover graffiti itself. Public infrastructure (sidewalks, street signs, transit) is off-limits. SoHo, Tribeca, and Williamsburg have active scaffolding runs that provide long-term wall inventory. We secure all property access in writing. Sidewalk stencils require non-permanent chalk-safe paint formulations. NYC Administrative Code § 10-119 bans posting on street fixtures, and § 10-121 sets the penalty at $75 to $150 for a first offense and $150 to $250 for each later offense inside twelve months, with every poster counted as a separate violation. NY Penal Law § 145.30 makes posting on another owner's property without the right to do so a violation. Williamsburg, SoHo, the Lower East Side, Times Square, and the Garment District run Business Improvement District programs (some paste-friendly with owner consent, some needing 48-hour outreach), and historic-district overlays in SoHo, the Lower East Side, Tribeca, and parts of Brooklyn add facade rules we track.

When to run

NYC runs year-round. Winter installs use weather-rated paste with a 1-day buffer; summer thunderstorms push heavy installs to early morning. Major windows reshape Manhattan foot traffic and tighten crew availability: NYFW (February + September), NYCC (October), the UN General Assembly (September), awards season, the Macy's Parade, Times Square NYE, the US Open, plus Yankees, Mets, Knicks, Nets home games and the NYC Marathon. Campaigns timed to these windows see foot-traffic amplification.

From the field · New York City & beyond

Recent campaigns in New York City

Extend the buy across New York

Cross the city line.

New York City briefs regularly extend into the rest of New York. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.

Buffalo· 8 hoodsRochester· 7 hoods
Pricing in New York City

What the brief actually costs.

BSM publishes per-discipline floors, no RFP gatekeeping. Every New York City brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.

Wheatpaste posters

Walls, scaffolds, hoardings · 5-7d leadFrom $3,500

Sidewalk stencils

Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500

Snipes + stickers

Poles, utility boxes, news boxes · corridor saturationFrom $3,000

Expedited

24-72h brief-to-install on any format above · New York City crews on standby+80-150%+

Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.

New York City · the answers

Buyer questions.

What New York City brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.

Q · 01

Are you a guerrilla marketing agency in New York City?

Yes. Beyond Street Media is a guerrilla marketing agency headquartered in Brooklyn, running street-level campaigns across all five boroughs: wheatpaste walls, snipe posters, sidewalk stencils, pole stickers, and scaffold wraps. We are the operating crew, not a broker, so the same guerrilla marketing company that scopes your NYC campaign prints it in-house and installs it. Documented New York campaigns include Sezane, Huda Beauty, Club Signal, LifeShop, and the Brooklyn Museum.

Q · 02

What does a New York street marketing agency charge?

Published floors: $2,500 for sidewalk stencils, $3,000 for snipe posters, $3,500 for a wheatpaste campaign, printing and installation included. Most street marketing services in NYC quote only after an RFP; our rate card is public. Send the brand, the neighborhoods, and your window, and a line-item quote returns in 24 to 48 hours.

Q · 03

Is street-level advertising legal in New York City?

Yes, on private property with the owner's written permission. We secure that consent on every campaign. NYC Administrative Code § 10-119 bans posting on lampposts, traffic signs, hydrants, trees, and other street fixtures, and § 10-121 sets the penalty at $75 to $150 for a first offense and $150 to $250 for each later offense inside twelve months, with every poster counted as a separate violation. NY Penal Law § 145.30 makes posting on another owner's property without the right to do so a violation. We work strictly on permissioned commercial walls, scaffold panels, and construction hoarding. Poster-specific rules live on our wheatpaste advertising in New York City page.

Q · 04

How much does a street marketing campaign cost in New York City?

Wheatpaste in New York City starts at $3,500 per campaign, print and install included. Multi-borough programs across SoHo, Williamsburg, Bushwick, Lower East Side, Tribeca, and Bed-Stuy price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours. Poster-specific pricing lives on the New York City wheatpaste page.

Q · 05

Which NYC neighborhoods get the strongest paste-up coverage?

Core install zones: SoHo, Tribeca, Williamsburg, Bushwick, Lower East Side, and Bed-Stuy. SoHo runs scaffold walls year-round. Williamsburg runs storefronts and street walls. Bushwick offers brick integration. Crown Heights, Astoria, Midtown, Chelsea, and the broader Brooklyn network extend into specific brand-vertical campaigns when the brief demands it.

Brief us · New York City quote in 48 hours NEW YORK CITY · NEW YORK · 6 ACTIVE NEIGHBORHOODS
5-7 day turnaround 100% photo proof on every install Refund if we miss the install window

Got a corner in New York City?
We've got the paste.

Tell us the neighborhood, the dates, and the brand. New York City-mapped install plan back in 24-48 hours.

Start a New York City campaign See the coverage map

Print + Install · Documented every hit · New York City crews on the ground