Guerrilla street marketing in New York City.
Wheatpaste, murals, stencils, and pole-stickers across New York City, from Hell's Kitchen, SoHo, Williamsburg. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on New York City streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the New York City corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on New York City streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in New York City.
New York is the original paste-up market, the city where street marketing became a medium people already know how to read. The city pulses long past sunset, so a wall up at 6am has fourteen to eighteen continuous hours of attention before the next cycle. A single well-placed Williamsburg wall carries more weight than a Times Square digital impression, because the audience that decides what becomes cool is on the sidewalk, not driving past at 45mph.
Three reasons brands book us here
- 1BID-aware install crews
Williamsburg, SoHo, and the Lower East Side each operate under different Business Improvement District rules. Our crews know which corridors are paste-friendly and which require specific outreach 48 hours ahead. The BID map is the campaign map in NYC.
- 2Documented proof at scale
Nine campaigns across five boroughs: RYZE Coffee, Huda Beauty, Yonex, Sézane, Bloom Effects, Nonprofits of NY, Bed-Stuy Soccer, and Sweat FC. Every wall GPS-stamped, photographed on day-of, and documented through campaign wrap.
- 3Community access + corporate clients
We move for grassroots orgs (Nonprofits of NY, Bed-Stuy Soccer) and global brands (RYZE, Yonex, Sézane, Huda) in the same week. That range is what a guerrilla marketing agency in New York has to deliver.
Where we run it · 6 neighborhoods
- 01Hell's Kitchen9th Ave · 10th Ave · W 46th-W 56th StConcrete sidewalk · storefrontT1
- 02SoHoBroadway · Wooster · Greene · SpringScaffold corridor · brickT1
- 03WilliamsburgBedford Ave · Wythe · L-train corridorStorefront · street wallsT1
- 04BushwickKnickerbocker · Wyckoff · Flushing AveRaw brickT1
- 05Lower East SideLudlow · Orchard · StantonNarrow street-level wallsT1
- 06TribecaConstruction scaffold corridorsScaffold · architecturalT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
New York City allows wheatpaste on private property with owner permission. City-enforced removal typically runs 30 to 60 days on commercial paste. Public infrastructure (sidewalks, street signs, transit) is off-limits. SoHo, Tribeca, and Williamsburg have active scaffolding runs that provide long-term wall inventory. We secure all property access in writing. Sidewalk stencils require non-permanent chalk-safe paint formulations. NYC Administrative Code § 10-119 governs unauthorized posting on street fixtures, with fines from $75 per poster; NY Penal Law § 145.30 makes unauthorized posting on private property a class B misdemeanor. Williamsburg, SoHo, the Lower East Side, Times Square, and the Garment District run Business Improvement District programs (some paste-friendly with owner consent, some needing 48-hour outreach), and historic-district overlays in SoHo, the Lower East Side, Tribeca, and parts of Brooklyn add facade rules we track.
When to run
NYC runs year-round. Winter installs use weather-rated paste with a 1-day buffer; summer thunderstorms push heavy installs to early morning. Major windows reshape Manhattan foot traffic and tighten crew availability: NYFW (February + September), NYCC (October), the UN General Assembly (September), awards season, the Macy's Parade, Times Square NYE, the US Open, plus Yankees, Mets, Knicks, Nets home games and the NYC Marathon. Campaigns timed to these windows see foot-traffic amplification.
From the field · New York City & beyond
Recent campaigns in New York City
- Ariana and the Rosewheatpaste advertising2026
- Bedstuy Kids Soccer Clubsidewalk stencil advertising2024
- Maria Magdalena Campos-Pons (BEHOLD exhibition)wheatpaste advertising2026
- Bloom Effectssidewalk stencil advertising2026
- Brooklyn Museumwheatpaste advertising2024
- Bubly Freshsidewalk stencil advertising2026
Proof · Printed in-house · Installed by our crew
Put your brand on New York City streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a New York City route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · New York City quote in 24–48h
Start your New York City campaign.
Cross the city line.
New York City briefs regularly extend into the rest of New York. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every New York City brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · New York City crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What New York City brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in New York City?
Yes, on private property with the owner's written permission. We secure that consent on every campaign. NYC Administrative Code § 10-119 bans posting on lampposts, traffic signs, hydrants, trees, and other street fixtures, with fines from $75 per poster (escalating up to $1,000 for repeat violators). NY Penal Law § 145.30 makes unauthorized posting on private property a class B misdemeanor. We work strictly on permissioned commercial walls, scaffold panels, and construction hoarding.
Q · 02 How much does an NYC wheatpaste campaign cost?
Wheatpaste in New York City starts at $3,500 per campaign, print and install included. Multi-borough programs across SoHo, Williamsburg, Bushwick, Lower East Side, Tribeca, and Bed-Stuy price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 03 Which NYC neighborhoods get the strongest paste-up coverage?
Core install zones: SoHo, Tribeca, Williamsburg, Bushwick, Lower East Side, and Bed-Stuy. SoHo runs scaffold walls year-round. Williamsburg runs storefronts and street walls. Bushwick offers brick integration. Crown Heights, Astoria, Midtown, Chelsea, and the broader Brooklyn network extend into specific brand-vertical campaigns when the brief demands it.
Q · 04 How long does it take to launch an NYC campaign?
Five to seven days from approved creative to first install. NYC runs Tier-1 with crews on the ground year-round, so same-week turnarounds are achievable for clients with print-ready creative. Scaffold access in SoHo requires property coordination but can be secured within 48 hours.
Q · 05 How does the BID map affect NYC campaigns?
Williamsburg, SoHo, the Lower East Side, Times Square, and several other commercial corridors operate under Business Improvement District programs that maintain corridor-specific signage and cleaning rules. Some BIDs are paste-friendly with property-owner consent. Some require 48-hour outreach for installs along their primary commercial frontage. We track the BID map and route installs around the corridors that need pre-coordination. The map is the campaign in NYC.
Got a corner in New York City?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. New York City-mapped install plan back in 24-48 hours.