Guerrilla marketing across West Virginia.
Wheatpaste, murals, stencils, and pole-stickers across West Virginia. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3 Cities covered
- 12 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in West Virginia.
Active install markets across West Virginia. Tap any city for its local work, neighborhoods, and pricing.
Six formats. One field log.
The same six disciplines run in every West Virginia city. Only the format mix shifts by market. One crew, one contract, one paper trail.
The state law. The city rules.
Every West Virginia placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record since 2019.
State frame. West Virginia statute governs outdoor advertising visible from federal-aid highways. That's the layer most agencies misread as "the law." Off-highway street-level work is governed city-by-city.
City reality. Charleston runs on city sign permits + owner consent (5–8 day lead in tier-1 corridors). Huntington layer their own BIDs and downtown improvement districts on top. Lead times shift with the calendar. Election season slows everything.
Where we operate without surprises. Every West Virginia city below has been audited for the actual permit path. Lead times reflect real owner / BID response, not statutory minimums. Brief us and we route through what's actually possible this week.
Where we don't run paid work. Transit property without contract, state DOT right-of-way, federal parkland. If a brief routes there, we redirect to adjacent private surfaces and document the lift in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| Charleston | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Huntington | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Morgantown | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
Published floors. No retainer.
Starting points by discipline for any West Virginia brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d lead · most common West Virginia format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5–10d lead From $3,000Expedited
24–72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80–150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24–48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a West Virginia campaignThe west virginia playbook.
The long read for buyers scoping West Virginia: how we book, scout, permit, and ship across the market.
Three reads inside one state, not two. Charleston is the state capital and commercial spine. Morgantown is a 30,000-student WVU town with a weekly-rotating audience. Appalachian heritage pulls a regional pride audience that responds to creative cut for the place. The crew that runs Capitol Street this month runs High Street Morgantown the next, with creative cut to the audience.
Cities we cover in West Virginia
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Charleston | Downtown, Capitol Street, Lee Street, riverfront | Commercial walls, mixed-use facades, government corridor | 18–28 days |
| Morgantown | High Street, Walnut Street, Sunnyside, WVU adjacent | Student corridor, off-campus residential, pole density | 21–35 days |
| Huntington | Downtown, Marshall University adjacent | University-adjacent commercial, painted facades | 21–35 days |
Surface mix in West Virginia
- Commercial walls: Charleston Capitol Street and Lee Street, Morgantown High Street, Huntington downtown
- Construction hoarding: rotation through Charleston downtown and Morgantown campus-adjacent growth zones
- Pole inventory: Capitol Street Charleston, High Street and Walnut Street Morgantown, downtown Huntington
- Sidewalk stencils: downtown corridors and campus zones year-round, winter compounds
- Interior installs: Morgantown bar and restaurant corridor, Charleston downtown blocks, Huntington campus-adjacent venues
Permits in West Virginia
West Virginia Code Chapter 61, Article 3 covers unauthorized property damage. With written owner consent, the install is legal. We hold consent on file for every wall before paste goes up. Charleston and Morgantown run light-to-moderate code enforcement (18–35 day removal cycles). Public infrastructure is never touched.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in West Virginia
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
Charleston for the capital and commercial spine, Morgantown for the WVU student audience and game-weekend reach, the Appalachian heritage corridor for the regional pride read. Brief us with the city, the audience, and the season, and we route the print through the right corridor.
Cross the state line.
West Virginia clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every West Virginia brief opens with, answered with the operator answer, not the marketing one.
Q · 01 Where in West Virginia do you run campaigns?
Charleston (Capitol Street, Lee Street, downtown, riverfront), Morgantown (High Street, Walnut Street, Sunnyside, WVU campus-adjacent), and Huntington (downtown, Marshall University corridor). Charleston pulls the capital and commercial audience. Morgantown pulls 30,000 WVU students and game-weekend visitors. Huntington pulls Marshall students and regional commercial.
Q · 02 Is wheatpasting legal in West Virginia?
Yes, on private property with the owner's written consent. West Virginia Code Chapter 61, Article 3 covers property offenses; the consent itself is what we hold on file. Public infrastructure (poles, transit, right-of-way) is off the table. Charleston and Morgantown respond to complaints as property-rights matters, and our paperwork is the answer.
Q · 03 How much does a West Virginia campaign cost?
Single-city, single-neighborhood: $4K to $8K for 12 to 18 walls. Multi-neighborhood Charleston or Morgantown: $12K to $22K. A Charleston plus Morgantown plus Huntington statewide run lands at $22K to $40K. WV walls hold 18 to 35 days, longer than Mid-Atlantic coastal markets, which raises per-day CPM against the same dollar spent in DC or Pittsburgh.
Q · 04 How fast can a campaign go live?
72 to 96 hours from approved creative to first install on pre-cleared Charleston or Morgantown properties. New properties need 5 to 7 days of coordination. Game-weekend Morgantown placements need 10 to 14 days because the campus-adjacent inventory tightens around football and basketball home weekends.
Q · 05 Which West Virginia neighborhoods get the strongest coverage?
Charleston: Capitol Street and Lee Street downtown for commercial density, the Kanawha riverfront for character placement. Morgantown: High Street and Walnut Street for student foot traffic, Sunnyside for the off-campus residential density. Huntington: downtown and the blocks adjacent to Marshall University.
Q · 06 What services work best across West Virginia?
Wheatpaste leads in Charleston and Huntington downtown. Pole stickers run High Street Morgantown and Capitol Street Charleston. Sidewalk stencils run year-round with winter compounds for the December-through-February cold. Interior installs work in Morgantown's bar and restaurant corridor and the Charleston downtown blocks.
Q · 07 Do I need different creative for Charleston vs. Morgantown vs. heritage audiences?
Yes, three different cuts. Charleston reads commercial, government, and downtown professional. Morgantown reads young, student, game-weekend-driven. Appalachian heritage audiences read cuts that name the place and the regional pride; generic Mid-Atlantic creative gets ignored. Running a single cut across all three is a tell that nobody scouted the corridor.
Q · 08 What's the cheapest way to test?
Single-neighborhood sidewalk stencil run on High Street Morgantown or Capitol Street Charleston: $3K to $5K, 18 to 25 placements. Single hero wall test in either city: $1.2K to $2K. Either gives a read on placement quality before committing to a multi-city wheatpaste spend.
Q · 09 Can I bundle West Virginia with neighboring states?
Yes. Charleston pairs naturally with Pittsburgh and Pennsylvania runs for Mid-Atlantic frequency. Huntington sits close enough to Cincinnati and the Ohio River corridor to bundle with Ohio campaigns. Morgantown bundles with Pittsburgh because the I-79 corridor between the two cities pulls overlapping audiences.
Got a wall in West Virginia?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a West Virginia-mapped install plan, usually inside 24 hours.