Guerrilla marketing across West Virginia.
Wheatpaste, murals, stencils, and pole-stickers across West Virginia. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3 Cities covered
- 12 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in West Virginia.
Active install markets across West Virginia. Tap any city for its local work, neighborhoods, and pricing.
Every market in West Virginia.
Three small markets and a university town, routed as one trip rather than three bookings.
Charleston and Huntington
The two largest downtowns, both compact enough to cover completely in a single visit.
Charleston, Huntington, St. Albans, Barboursville, Hurricane. Districts: East End, Downtown Charleston, Old Main Corridor, Pullman Square.
Morgantown and the rest of West Virginia
Quoted per trip. Morgantown runs on the academic calendar and is the densest audience in the state.
Morgantown, Wheeling, Parkersburg, Martinsburg, Fairmont, Beckley, Clarksburg, Shepherdstown, Lewisburg.
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on the street where people actually walk, not on a screen they scroll past. We run it with wheatpaste posters (big paper prints brushed onto a wall with a flour-based paste), hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, all printed and installed by one crew. No media-owner middleman, no billboard rates. Every placement across West Virginia is permitted, hand-applied, and photographed the day it goes up. It's how culture-driven brands in fashion, music, film, tech, and fitness get seen in a market.
- 01 Brief & route
You send the brand, markets, and dates. We map the West Virginia cities and corridors where that buyer actually walks and price off the published floor.
- 02 Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03 Print & install
We print in-house and hand-install from dawn, market by market. One accountable crew owns it end to end, with no print-shop handoff to a freelance installer.
- 04 Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format is printed and installed in-house, scouted, hand-applied, and GPS-photographed across West Virginia. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
The state law. The city rules.
Every West Virginia placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record.
State frame. West Virginia statute governs ads visible from federal-aid highways, the layer most agencies misread as "the law." Street-level work is governed city-by-city: Charleston runs on city sign permits + owner consent (5-8 day lead in tier-1 corridors), and Huntington layers its own BIDs and improvement districts on top.
What that means for you. Every West Virginia city below is audited for the real permit path, and lead times reflect actual owner/BID response, not statutory minimums. We don't run paid work on transit property, state DOT right-of-way, or federal parkland; if a brief routes there, we redirect to adjacent private surfaces and document it in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| Charleston | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
| Huntington | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
| Morgantown | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
Why street media works across West Virginia.
West Virginia is three reads, not two. Charleston is the state capital and commercial spine. Morgantown is a WVU college town with a young weekly-changing audience. The Appalachian heritage corridor pulls a regional pride audience that responds to creative cut for the place, not for any other place.
Proof · Printed in-house · Installed by our crew
Put your brand on West Virginia streets.
Send the brand, the markets, and the dates. We come back with a wall count, a West Virginia route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · West Virginia quote in 24–48h
Start your West Virginia campaign.
Published floors. No retainer.
Starting points by discipline for any West Virginia brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d lead · most common West Virginia format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5-10d lead From $3,000Expedited
24-72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80-150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24-48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a West Virginia campaignRead the full West Virginia playbook Operator detail · booking, scouting, permits, timing
Three reads inside one state, not two. Charleston is the state capital and commercial spine. Morgantown is a 30,000-student WVU town with a weekly-rotating audience. Appalachian heritage pulls a regional pride audience that responds to creative cut for the place. The crew that runs Capitol Street this month runs High Street Morgantown the next, with creative cut to the audience.
Cities we cover in West Virginia
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Charleston | Downtown, Capitol Street, Lee Street, riverfront | Commercial walls, mixed-use facades, government corridor | 18-28 days |
| Morgantown | High Street, Walnut Street, Sunnyside, WVU adjacent | Student corridor, off-campus residential, pole density | 21-35 days |
| Huntington | Downtown, Marshall University adjacent | University-adjacent commercial, painted facades | 21-35 days |
Surface mix in West Virginia
- Commercial walls: Charleston Capitol Street and Lee Street, Morgantown High Street, Huntington downtown
- Construction hoarding: rotation through Charleston downtown and Morgantown campus-adjacent growth zones
- Pole inventory: Capitol Street Charleston, High Street and Walnut Street Morgantown, downtown Huntington
- Sidewalk stencils: downtown corridors and campus zones year-round, winter compounds
- Interior installs: Morgantown bar and restaurant corridor, Charleston downtown blocks, Huntington campus-adjacent venues
Permits in West Virginia
West Virginia Code Chapter 61, Article 3 covers unauthorized property damage. With written owner consent, the install is legal. We hold consent on file for every wall before paste goes up. Charleston and Morgantown run light-to-moderate code enforcement (18-35 day removal cycles). Public infrastructure is never touched.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in West Virginia
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
Charleston for the capital and commercial spine, Morgantown for the WVU student audience and game-weekend reach, the Appalachian heritage corridor for the regional pride read. Brief us with the city, the audience, and the season, and we route the print through the right corridor.
Cross the state line.
West Virginia clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every West Virginia brief opens with, answered with the operator answer, not the marketing one.
Q · 01 Where in West Virginia do you run campaigns?
Charleston (Capitol Street, Lee Street, downtown, riverfront), Morgantown (High Street, Walnut Street, Sunnyside, WVU campus-adjacent), and Huntington (downtown, Marshall University corridor). Charleston pulls the capital and commercial audience. Morgantown pulls 30,000 WVU students and game-weekend visitors. Huntington pulls Marshall students and regional commercial.
Q · 02 Is wheatpasting legal in West Virginia?
Yes, on private property with the owner's written consent. West Virginia Code Chapter 61, Article 3 covers property offenses; the consent itself is what we hold on file. Public infrastructure (poles, transit, right-of-way) is off the table. Charleston and Morgantown respond to complaints as property-rights matters, and our paperwork is the answer.
Q · 03 How much does a West Virginia campaign cost?
Single-city, single-neighborhood: $4K to $8K for 12 to 18 walls. Multi-neighborhood Charleston or Morgantown: $12K to $22K. A Charleston plus Morgantown plus Huntington statewide run lands at $22K to $40K. WV walls hold 18 to 35 days, longer than Mid-Atlantic coastal markets, which raises per-day CPM against the same dollar spent in DC or Pittsburgh.
Q · 04 How fast can a campaign go live?
72 to 96 hours from approved creative to first install on pre-cleared Charleston or Morgantown properties. New properties need 5 to 7 days of coordination. Game-weekend Morgantown placements need 10 to 14 days because the campus-adjacent inventory tightens around football and basketball home weekends.
Q · 05 Which West Virginia neighborhoods get the strongest coverage?
Charleston: Capitol Street and Lee Street downtown for commercial density, the Kanawha riverfront for character placement. Morgantown: High Street and Walnut Street for student foot traffic, Sunnyside for the off-campus residential density. Huntington: downtown and the blocks adjacent to Marshall University.
Got a wall in West Virginia?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a West Virginia-mapped install plan, usually inside 24 hours.