Guerrilla marketing across Kentucky.
Wheatpaste, murals, stencils, and pole-stickers across Kentucky. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 4 Cities covered
- 18 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in Kentucky.
Active install markets across Kentucky. Tap any city for its local work, neighborhoods, and pricing.
Six formats. One field log.
The same six disciplines run in every Kentucky city. Only the format mix shifts by market. One crew, one contract, one paper trail.
The state law. The city rules.
Every Kentucky placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record since 2019.
State frame. Kentucky statute governs outdoor advertising visible from federal-aid highways. That's the layer most agencies misread as "the law." Off-highway street-level work is governed city-by-city.
City reality. Louisville runs on city sign permits + owner consent (5–8 day lead in tier-1 corridors). Bowling Green layer their own BIDs and downtown improvement districts on top. Lead times shift with the calendar. Election season slows everything.
Where we operate without surprises. Every Kentucky city below has been audited for the actual permit path. Lead times reflect real owner / BID response, not statutory minimums. Brief us and we route through what's actually possible this week.
Where we don't run paid work. Transit property without contract, state DOT right-of-way, federal parkland. If a brief routes there, we redirect to adjacent private surfaces and document the lift in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| Louisville | City sign permit + owner consent (7-neighborhood map on file) | $200–1,200 owner fee · BID corridors higher | 5–8 d |
| BowlingGreen | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Covington | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
| Lexington | Owner consent + scout-and-install field check | $0–500 owner fee · per-property | 7–12 d |
Published floors. No retainer.
Starting points by discipline for any Kentucky brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d lead · most common Kentucky format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5–10d lead From $3,000Expedited
24–72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80–150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24–48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a Kentucky campaignThe kentucky playbook.
The long read for buyers scoping Kentucky: how we book, scout, permit, and ship across the market.
Two Kentucky cities, two different reads. Louisville carries music heritage, Derby week, and a working downtown that fills and empties on a calendar everyone in the state knows by heart. Lexington carries UK student traffic, Keeneland race meets, and horse-country tourism that pulls a different demographic onto the same blocks. The crew that runs Bardstown Road for a label drop runs Lexington’s downtown for a bourbon launch the next week.
Cities we cover in Kentucky
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Louisville | Main Street, Bardstown Road, NuLu, Smoketown | Commercial walls, music venues, pole arterials | 15–21 days |
| Lexington | Downtown, UK campus edge, Northside | University walls, downtown retail, poles | 12–20 days |
Surface mix in Kentucky
- Commercial walls: Louisville downtown and music-district frontage, Lexington downtown
- Construction hoarding: rotates through active development zones in both cities
- Pole inventory: Bardstown Road, Main Street, and Lexington’s downtown corridors
- Sidewalk stencils: citywide, year-round compounds
- Interior installs: music venues, bars, distillery tasting rooms, nonprofits
Permits in Kentucky
Kentucky Revised Statutes Chapter 511 requires documented owner consent for any outdoor install. Private-property culture is collaborative in both cities, and consent sits on file before paste touches brick. Code response treats consenting private property differently than public infrastructure.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in Kentucky
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
Derby week reshapes the Louisville map. The first Saturday in May packs Churchill Downs, fills every hotel block downtown, and turns Bardstown Road into a continuous foot-traffic corridor for ten straight days. Eighty miles east, Keeneland’s April and October meets do the same to Lexington’s downtown core, and the bourbon trail running between them pulls a tourism layer that books distillery tasting rooms for interior installs year-round.
Cross the state line.
Kentucky clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every Kentucky brief opens with, answered with the operator answer, not the marketing one.
Q · 01 What surfaces work best for wheatpaste in Kentucky?
Louisville walls concentrate along Main Street, Bardstown Road, and the music-district corridors through NuLu and Smoketown. Lexington walls cluster around the University of Kentucky and downtown core. Holds average 12 to 21 days. Pole inventory is dense in both cities. Sidewalk stencil work runs year-round.
Q · 02 How does permitting work in Kentucky?
Kentucky Revised Statutes Chapter 511 requires documented owner consent for any outdoor install on property you don't control. Trespass without consent is a criminal matter. Private-property culture is collaborative. Lockdown lead times run 5 to 14 days. Downtown and university-adjacent owners answer fast.
Q · 03 What's the timeline for a campaign in Kentucky?
Typical Kentucky runs go 10 to 18 days from first contact to wrap. Wall sourcing takes 3 to 5 days, lockdown 5 to 10, install one. May through September is peak. Derby week (first Saturday in May) and Keeneland's April and October meets create their own foot-traffic surges.
Q · 04 How many walls are available in Kentucky?
Louisville carries 80 to 140 paste-ready walls per 30-day cycle across downtown, the music district, and commercial corridors. Lexington carries 50 to 90 near campus and downtown. Combined pole inventory across both cities runs 300 to 450.
Q · 05 What industries book campaigns in Kentucky?
Music and entertainment tied to Louisville's heritage, nonprofits and cause-driven brands in both cities, education and college-focused work in Lexington, bourbon and hospitality tied to the trail and Derby week, political campaigns, and cultural institutions.
Q · 06 Can a brand run multiple campaigns simultaneously in Kentucky?
Yes. Mid-budget runs cover 3 to 6 walls plus 30 to 60 poles across Louisville and Lexington in a single window. Layering paste plus pole across both cities inside a 7 to 10 day push is standard.
Q · 07 What neighborhoods should I prioritize in Kentucky?
Louisville: downtown retail, Bardstown Road, NuLu, Smoketown, and the West End. Lexington: downtown pedestrian core, the blocks around UK, and Northside. Both cities are growing creative scenes that read paste as part of the neighborhood, not a disruption.
Q · 08 What's the cost profile for Kentucky campaigns?
Kentucky runs 20 to 30 percent cheaper than Northeast tier-1 markets. Single-city campaigns: from $2.2K, typically landing in the $2.2K to $4K range. Multi-city saturation across both cities: $4.5K to $8K.
Got a wall in Kentucky?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a Kentucky-mapped install plan, usually inside 24 hours.