Guerrilla marketing across Kentucky.
Wheatpaste, murals, stencils, and pole-stickers across Kentucky. Permitted walls, hand-installed, GPS-stamped photo proof on every panel.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 4 Cities covered
- 18 Neighborhoods scouted
- 100% GPS photo-proofed
- 0 Municipal removals on record
Cities we run in Kentucky.
Active install markets across Kentucky. Tap any city for its local work, neighborhoods, and pricing.
Every market in Kentucky.
Louisville and Lexington are the two markets. Northern Kentucky runs with Cincinnati, and the rest is quoted per city.
Louisville
NuLu and Bardstown Road hold the inventory. Derby week reprices the whole market and books out months ahead.
Louisville, Jeffersontown, St. Matthews, Shelbyville, Elizabethtown. Districts: NuLu, Bardstown Road, Butchertown, Germantown, Old Louisville, Downtown.
Lexington and the Bluegrass
A university market with a walkable core and a strong local retail corridor.
Lexington, Nicholasville, Georgetown, Richmond, Frankfort, Winchester. Districts: Downtown, Chevy Chase, Distillery District, South Hill.
Northern Kentucky and the rest of the state
Covington and Newport run on the Cincinnati window. Everything else is quoted per city.
Covington, Newport, Florence, Bowling Green, Owensboro, Paducah, Ashland, Somerset, Murray.
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on the street where people actually walk, not on a screen they scroll past. We run it with wheatpaste posters (big paper prints brushed onto a wall with a flour-based paste), hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, all printed and installed by one crew. No media-owner middleman, no billboard rates. Every placement across Kentucky is permitted, hand-applied, and photographed the day it goes up. It's how culture-driven brands in fashion, music, film, tech, and fitness get seen in a market.
- 01 Brief & route
You send the brand, markets, and dates. We map the Kentucky cities and corridors where that buyer actually walks and price off the published floor.
- 02 Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03 Print & install
We print in-house and hand-install from dawn, market by market. One accountable crew owns it end to end, with no print-shop handoff to a freelance installer.
- 04 Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format is printed and installed in-house, scouted, hand-applied, and GPS-photographed across Kentucky. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
The state law. The city rules.
Every Kentucky placement runs on permitted walls and written owner consent, with a documented paper trail. Zero municipal removals on record.
State frame. Kentucky statute governs ads visible from federal-aid highways, the layer most agencies misread as "the law." Street-level work is governed city-by-city: Louisville runs on city sign permits + owner consent (5-8 day lead in tier-1 corridors), and Bowling Green layers its own BIDs and improvement districts on top.
What that means for you. Every Kentucky city below is audited for the real permit path, and lead times reflect actual owner/BID response, not statutory minimums. We don't run paid work on transit property, state DOT right-of-way, or federal parkland; if a brief routes there, we redirect to adjacent private surfaces and document it in writing.
| City | Primary permit path | Owner consent + cost | Lead time |
|---|---|---|---|
| Louisville | City sign permit + owner consent (7-neighborhood map on file) | $200-1,200 owner fee · BID corridors higher | 5-8 d |
| BowlingGreen | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
| Covington | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
| Lexington | Owner consent + scout-and-install field check | $0-500 owner fee · per-property | 7-12 d |
Why street media works across Kentucky.
Kentucky runs on two cities that read differently. Louisville (metro 1.3M) pulls Derby crowds, music heritage corridors, and a working downtown. Lexington (metro 520K) pulls university traffic, horse-country tourism, and a downtown small enough to saturate in a single push.
Proof · Printed in-house · Installed by our crew
Put your brand on Kentucky streets.
Send the brand, the markets, and the dates. We come back with a wall count, a Kentucky route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Kentucky quote in 24–48h
Start your Kentucky campaign.
Published floors. No retainer.
Starting points by discipline for any Kentucky brief. Print, install, and GPS-stamped photo proof are included in every floor.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d lead · most common Kentucky format From $3,500Sidewalk stencils
Permitted corners · biodegradable medium · permit class varies by city From $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturation · 5-10d lead From $3,000Expedited
24-72h brief-to-install · True Religion × Megan Thee Stallion, Houston · 36h signing to install +80-150%+Ranges vary by turnaround, size, location count, and combined service mix. Final quote returned in 24-48 hours. Briefs route through info@beyondstreetmedia.com with city, dates, and brand. Expedited timeline? Flag it in the brief.
Brief a Kentucky campaignRead the full Kentucky playbook Operator detail · booking, scouting, permits, timing
Two Kentucky cities, two different reads. Louisville carries music heritage, Derby week, and a working downtown that fills and empties on a calendar everyone in the state knows by heart. Lexington carries UK student traffic, Keeneland race meets, and horse-country tourism that pulls a different demographic onto the same blocks. The crew that runs Bardstown Road for a label drop runs Lexington’s downtown for a bourbon launch the next week.
Cities we cover in Kentucky
| City | Neighborhoods | Surface focus | Typical hold |
|---|---|---|---|
| Louisville | Main Street, Bardstown Road, NuLu, Smoketown | Commercial walls, music venues, pole arterials | 15-21 days |
| Lexington | Downtown, UK campus edge, Northside | University walls, downtown retail, poles | 12-20 days |
Surface mix in Kentucky
- Commercial walls: Louisville downtown and music-district frontage, Lexington downtown
- Construction hoarding: rotates through active development zones in both cities
- Pole inventory: Bardstown Road, Main Street, and Lexington’s downtown corridors
- Sidewalk stencils: citywide, year-round compounds
- Interior installs: music venues, bars, distillery tasting rooms, nonprofits
Permits in Kentucky
Kentucky Revised Statutes Chapter 511 requires documented owner consent for any outdoor install. Private-property culture is collaborative in both cities, and consent sits on file before paste touches brick. Code response treats consenting private property differently than public infrastructure.
Private property plus written consent. No public infrastructure, no transit, no right-of-way.
Services available in Kentucky
- Wheatpaste advertising
- Paste-up poster campaigns
- Sidewalk stencil advertising
- Pole sticker advertising
- Interior installs
Derby week reshapes the Louisville map. The first Saturday in May packs Churchill Downs, fills every hotel block downtown, and turns Bardstown Road into a continuous foot-traffic corridor for ten straight days. Eighty miles east, Keeneland’s April and October meets do the same to Lexington’s downtown core, and the bourbon trail running between them pulls a tourism layer that books distillery tasting rooms for interior installs year-round.
Cross the state line.
Kentucky clients regularly run regional buys that spill into neighboring markets. Same operator contract, same field log. Different state line.
Statewide FAQ.
The questions every Kentucky brief opens with, answered with the operator answer, not the marketing one.
Q · 01 What surfaces work best for wheatpaste in Kentucky?
Louisville walls concentrate along Main Street, Bardstown Road, and the music-district corridors through NuLu and Smoketown. Lexington walls cluster around the University of Kentucky and downtown core. Holds average 12 to 21 days. Pole inventory is dense in both cities. Sidewalk stencil work runs year-round.
Q · 02 How does permitting work in Kentucky?
Kentucky Revised Statutes Chapter 511 requires documented owner consent for any outdoor install on property you don't control. Trespass without consent is a criminal matter. Private-property culture is collaborative. Lockdown lead times run 5 to 14 days. Downtown and university-adjacent owners answer fast.
Q · 03 What's the timeline for a campaign in Kentucky?
Typical Kentucky runs go 10 to 18 days from first contact to wrap. Wall sourcing takes 3 to 5 days, lockdown 5 to 10, install one. May through September is peak. Derby week (first Saturday in May) and Keeneland's April and October meets create their own foot-traffic surges.
Q · 04 How many walls are available in Kentucky?
Louisville carries 80 to 140 paste-ready walls per 30-day cycle across downtown, the music district, and commercial corridors. Lexington carries 50 to 90 near campus and downtown. Combined pole inventory across both cities runs 300 to 450.
Q · 05 What industries book campaigns in Kentucky?
Music and entertainment tied to Louisville's heritage, nonprofits and cause-driven brands in both cities, education and college-focused work in Lexington, bourbon and hospitality tied to the trail and Derby week, political campaigns, and cultural institutions.
Got a wall in Kentucky?
We've got the paste.
Tell us the city, the dates, and the brand. Beyond Street Media routes a Kentucky-mapped install plan, usually inside 24 hours.