Guerrilla marketing across Wisconsin.

Milwaukee (Bay View, Third Ward, Walker's Point, Riverwest, East Side), Madison (State Street, capital square, near east side, UW-Madison campus), Green Bay (downtown, Broadway District, Lambeau-adjacent commercial). Each city pulls a different audience. Milwaukee: warehouse arts, brewery heritage, Lake Michigan industrial. Madison: state government, UW students, capital-square professionals. Green Bay: Packers fans, paper-mill commerce, bay-front retail.

Private property with the owner's written consent is legal. We secure that consent before any paste hits a wall. Public infrastructure (utility poles, transit, right-of-way) is never touched. All three cities run complaint-driven code response (30 to 45 day removal cycles), and Bay View, the Third Ward, near east Madison, and Green Bay's Broadway District property owners actively welcome commercial activation.

Single-city, single-neighborhood: $4.5K to $8K for 12-wall runs with print, install, and documentation. Multi-neighborhood Milwaukee (Bay View, Third Ward, Walker's Point): $12K to $22K. Madison (State Street and capital square): $8K to $16K. Green Bay (downtown plus Lambeau-adjacent): $6K to $14K. Packers home-Sunday saturation in Green Bay carries a surcharge for the three-day install window. A three-city statewide run lands at $25K to $45K.

72 to 96 hours from approved creative to first install on pre-cleared properties. Green Bay Sunday windows require Thursday install to catch tailgate traffic. New properties need 5 to 7 days of owner coordination. Owner outreach is the long pole, not crew availability.

Milwaukee: Bay View carries the densest raw-brick warehouse inventory, Third Ward holds historic brewery walls, Walker's Point runs mixed commercial, Riverwest covers emerging warehouse, East Side hits cultural-institution traffic. Madison: State Street is retail and student density end-to-end, capital square is government and professional, near east side carries the artist-loft inventory. Green Bay: downtown bay-front holds the densest commercial brick, Broadway District runs neighborhood retail, Lambeau-adjacent corridors spike eight Sundays a year.

Wheatpaste leads in all three cities. Pole stickers work along State Street (Madison) and downtown Milwaukee arterials. Sidewalk stencils run May through October in standard formulations and December through February in winter-rated compounds. Interior installs anchor breweries, bars, and cultural venues across Bay View, the near east side, and Green Bay's Broadway District. Beer, music, and entertainment briefs hit hardest during Summerfest (Milwaukee, late June) and Packers home dates (Green Bay, September through January).

Yes, three different cuts. Milwaukee: warehouse-arts and brewery-heritage reads cleanest in Bay View and the Third Ward; lifestyle works on the East Side. Madison: capital-and-civic tone for the square, student-forward for State Street and campus, artist-rooted for the near east. Green Bay: Packers green-and-gold language for Lambeau-adjacent runs, professional and retail-forward for downtown bay-front. One creative across all three is a tell that nobody scouted the cities.

Single-neighborhood sidewalk stencil run: $3K to $5K for 20 to 30 placements in Bay View, on State Street, or in Green Bay's Broadway District. Single hero wall test: $1K to $2K in any of those three. Either gives a real read on placement quality before committing to a multi-city wheatpaste spend.

December through February runs 15 to 30 degrees with snow and lake-effect wind off Lake Michigan. We use winter-formulated paste with cold-weather additives, shift weight to pole stickers and sidewalk stencils, and install in the late-morning window after overnight ice has been treated. Cure time stretches from 4 to 8 hours up to 12 to 24. Packers home games keep running through January regardless; the Sunday window doesn't pause for weather. No seasonal blackout; the protocol changes.