Guerrilla Marketing Case Studies | Beyond Street Media

Hello Patient blue chalk stencil reading Talk sh*t about your boss, #hellopatient, on a sidewalk beside a stone wall on a Broadway side street at 4th Avenue in downtown Nashville

Featured · 2026

A conference crowd, reached on the walk between hotel and hall..

For Hello Patient at Nashville's Thrive Summit, we mapped the walking routes between Music City Center, eight conference hotels and Broadway, then stenciled 20 blue chalk placements along them on Sunday, November 1, 2026, the day before the conference opened.

Placements: 20
Cities: 1
Formats: 1
Duration: ·

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Peerspace GET A ROOM and IRL > AI stickers on a signal pole beside the PATH sign at the Cortlandt Street station entrance, with the Oculus behind, in Lower Manhattan

№ 01 · 2026

Pole Sticker

Every campaign, documented.

A conference crowd, reached on the walk between hotel and hall..

Street-level presence across New York, block after block..

An arena date, and the streets around it two weeks ahead..

A rush stencil run for HARDY's show at The Truth..

The Instagram Rings winners, on the walls around Meta in New York..

A Charleston fry brand's Texas launch, installed in under ten hours..

An online brand founded in San Francisco, opening a store there..

A week out from the show, the whole route went up in two nights..

Two days from artwork to paste, eight days from paste to festival..

A coffee launch pasted across the city the day it went live..

A creative agency put its own rebrand on the street..

One format, worked hard across seven downtown corridors..

An arena show papered downtown Phoenix in a single night..

A conference week, and one day that mattered..

Two store doors, twenty stencils, one thirsty parrot..

A supplement brand people could read, pass, and pocket..

Turn two subway exits into a path that ends at the register..

A wall that kept getting posted on, reclaimed..

A French house, planted in twelve American windows.

A music festival that papered Charlotte before the drop..

A message that only works where people already walk..

Put a record where the music neighborhood drinks..

Convergence read on every SoMa wall..

A laundromat that put its name on rival sidewalks..

Put a new club where the clubgoers already drink..

100 scaffold panels, one Williamsburg corridor..

Run a month of posters where the city banned billboards..

Agents, meatballs, and the SF desk..

A reverse stencil that washed itself off the sidewalk.

Court-side talent met street-level creators.

Cultural moments hijack New York corners..

Red sidewalk decals that stopped traffic in SoHo.

LA gyms read the supplement boom..

Turn a club's first year into receipts on a wall..

Write a boutique brand into Austin's loudest sidewalk..

Reach the tennis crowd without buying the tennis..

The warm-up for the biggest sport moment of the decade.

204 posters in a Silver Lake gallery..

Youth football claimed Brooklyn blocks..

Mornings start on the corner..

A neighborhood club, claimed by its schoolyard..

Three exhibits, one sustained season of noise.

Built for runners, painted on their walls..

AI walks SF before the demo starts..

Turn a social audience into Saturday foot traffic..

A B2B brand that suddenly felt punk.

Pittsburgh corridors, pole by pole..

An album launch, stenciled into the sidewalk..

A heritage brand, relit for a southern city.

Beach culture meets Miami scaffolding..

A tribute pasted across the city..

Advocacy claims city walls the cleanest..

Got a wall? We've got the paste.

Got a wall?
We've got the paste.