Twenty stencils, one route.
For Hello Patient at Nashville's Thrive Summit, we mapped the walking routes between Music City Center, eight conference hotels and Broadway, then stenciled 20 blue chalk placements along them on Sunday, November 1, 2026, the day before the conference opened.
- Placements20
- Cities1
- FormatChalk Stencils
- Documented34install photos on file
Where the stencils landed.
The route is the campaign. Each pin is one stencil, placed from the GPS on its photo in the campaign map: around Music City Center, outside the conference hotels, and on the side streets just off Broadway where attendees turn toward their hotels.
- 01 Grand Hyatt Nashville, 10th Avenue North · Conference hotel 36.1586°N · 86.7848°W
- 02 The Westin Nashville, Clark Place · Conference hotel 36.1554°N · 86.7814°W
- 03 JW Marriott, Demonbreun Street · Conference hotel 36.1568°N · 86.7810°W
- 04 8th Avenue South at Demonbreun Street · Between the JW Marriott and Music City Center 36.1570°N · 86.7810°W
- 05 Music City Center, 7th Avenue South · Convention center 36.1576°N · 86.7798°W
- 06 7th Avenue North, off Broadway · Broadway side street 36.1604°N · 86.7811°W
- 07 Off Broadway near 7th Avenue · Broadway side street 36.1602°N · 86.7804°W
- 08 6th Avenue South, off Broadway · Broadway side street 36.1594°N · 86.7797°W
- 09 Music City Center, 6th Avenue South at Demonbreun · Convention center 36.1583°N · 86.7789°W
- 10 Hilton Nashville Downtown, Rep. John Lewis Way South · Conference hotel 36.1602°N · 86.7784°W
- 11 Off Broadway near 4th Avenue · Broadway side street 36.1610°N · 86.7764°W
- 12 4th Avenue at Broadway · Broadway side street 36.1606°N · 86.7772°W
- 13 3rd Avenue South, off Broadway · Broadway side street 36.1606°N · 86.7754°W
- 14 4th Avenue South, Convention Center stop · On the walk to the convention center 36.1592°N · 86.7761°W
- 15 Rep. John Lewis Way South near Music City Center · Convention center 36.1586°N · 86.7771°W
- 16 Music City Center, 6th Avenue South · Convention center 36.1577°N · 86.7786°W
- 17 Music City Center, Korean Veterans Boulevard · Convention center 36.1559°N · 86.7771°W
- 18 Hampton Inn & Suites, Korean Veterans Boulevard at 4th Avenue · Conference hotel 36.1573°N · 86.7745°W
- 19 Hilton Garden Inn, Korean Veterans Boulevard · Conference hotel 36.1576°N · 86.7735°W
- 20 Hyatt Place, 3rd Avenue South · Conference hotel 36.1587°N · 86.7740°W
A conference crowd, reached on the walk between hotel and hall.
For Hello Patient at Nashville's Thrive Summit, we mapped the walking routes between Music City Center, the conference hotels and Broadway, and stenciled 20 blue chalk placements along them, putting the brand at attendees' feet from the hotel lobby to the convention floor.
Hello Patient wanted to reach Thrive Summit attendees on foot.
Hello Patient builds AI agents for patient conversations, and Thrive is athenahealth's summit for healthcare leaders, held November 2 to 4, 2026 at Music City Center in downtown Nashville.
The buy was 20 chalk paint sidewalk stencils at 24 by 24 inches: four designs, five of each, in blue chalk matched to Hello Patient's brand color. We installed all 20 on Sunday, November 1, 2026, the day before the conference opened.
We planned the run as a walking map.
The idea was to catch attendees between the places they walk: from their hotel to the conference, and out to Broadway at night. We mapped the walking routes between Music City Center, the surrounding conference hotels and Broadway, then placed the 20 stencils along them.
The map has three layers. At Music City Center, the stencils cover the main entrance and the corners on each side of the building. The hotel layer covers the Omni, JW Marriott, Westin, Grand Hyatt, Hilton Downtown, Hilton Garden Inn, Hyatt Place and Hampton Inn. On Broadway, the stencils sit on the side streets just off the strip, where attendees turn off toward their hotels.
The pins are numbered in the order the stencils were photographed on Sunday morning. They start at the Grand Hyatt on 10th Avenue North and the Westin on Clark Place, come east past the JW Marriott to Music City Center, cross up to the side streets off Broadway between 3rd and 7th Avenues, then come back down past Music City Center to finish on Korean Veterans Boulevard by the Hampton Inn, the Hilton Garden Inn and the Hyatt Place.
Four designs, five stencils of each.
Each 24 by 24 stencil carries a short line in bold type, with #hellopatient set at an angle below it. Three of the four designs are legible in the album. Each opens with Talk sh*t about your and ends on boss., doctor. or ex.
In the photos the stencils sit beside a yellow tactile strip at a crossing, next to a fire hydrant, at the curb on Korean Veterans Boulevard and on a wide sidewalk along a stone wall a few steps off Broadway.
Chalk suits a short conference window. A chalk stencil holds two to seven days on a sidewalk, depending on foot traffic and weather, and a Sunday install starts that clock a day before the November 2 to 4 dates.
Everything was down a day early.
We put all 20 placements on the ground on Sunday, November 1, so the route was finished before Thrive opened on Monday.
The album holds 34 frames.
They were shot on the morning of Sunday, November 1, 2026, between 10:13 and 11:40 local time, most stencils from close up and from the street. Seven are published here, each a different stencil, opening on the one by the stone wall at 4th Avenue and Broadway. The 20 pins come from the photo GPS on the campaign map.
Two other Nashville studies ran 24 by 24 stencils.
HARDY at The Truth used chalk to walk fans to a venue in Wedgewood Houston, and Avvoka on Broadway ran stencils, snipes and floor graphics through a conference week. Our Nashville coverage page lists what else we run in the city.
The format is sold as chalk stencil campaigns, part of sidewalk stencil advertising. Published floors start at $2,500 for sidewalk stencils, printing and installation included, with the full list on the pricing page.
How many stencils ran for Hello Patient at Thrive Summit?
20 chalk paint stencils at 24 by 24 inches, four designs with five of each, in blue chalk matched to Hello Patient's brand color.
Where did the stencils go?
On the walking routes between Music City Center, the conference hotels (Omni, JW Marriott, Westin, Grand Hyatt, Hilton Downtown, Hilton Garden Inn, Hyatt Place and Hampton Inn) and the side streets just off Broadway.
When were they installed?
Sunday, November 1, 2026, the day before Thrive Summit opened at Music City Center.
How long does a chalk sidewalk stencil last?
Two to seven days on a typical sidewalk, depending on foot traffic and weather. Installing the day before the conference opened gave the stencils the full first day.
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Installed Sunday 1 November 2026 in downtown Nashville, the day before Thrive Summit opened. Every stencil pinned from its photo on the campaign map.
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