Say hello first.
A two-format street run for the Talk to Strangers campaign across Denver's west metro. 236 placements logged with GPS across Edgewater, Lakewood, Wheat Ridge, Morrison, Evergreen and Littleton, in pole stickers and sidewalk decals.
- Placements236
- Cities6
- FormatMulti-format
- Documented18install photos on file
A message that only works where people already walk.
The Talk to Strangers campaign carries a single idea: the first hello is the hard one, and it is worth saying anyway. That lands where people are already on foot and close enough to be deciding whether to make eye contact. A highway billboard passed at sixty miles an hour has nowhere to put it. So the run was built around footfall rather than traffic counts. 236 placements across Denver's west metro, all installed and photographed in July 2026.
Six municipalities in Jefferson County and the western edge of the metro, not the Denver core: Edgewater, Lakewood, Wheat Ridge, Morrison, Evergreen and Littleton.
The choice was deliberate. These are the places with walkable main streets, trailheads, transit stops and small downtown cores, and they are chronically under-served by outdoor media that concentrates downtown.
The corridors carried the weight. Kipling Street, Wadsworth Boulevard, Teller Street through Belmar, Bowles Avenue, and Bergen Parkway up in the foothills. Placements clustered where people stand still: crosswalk signals, transit shelters, storefront approaches, the sidewalk outside a restaurant where a queue forms.
Two formats, chosen because they occupy different moments.
Pole stickers carried the bulk of the run. Vertical panels on light poles, signal poles and sign posts, set at eye level at the exact spot where someone waits for a walk signal. That wait is a few seconds of nothing, which is the whole opportunity. Lines rotated between "Start small. Just say hello.", "One hello can change your whole day.", and "The hardest hello is the first one. Say it anyway."
Sidewalk decals worked the other axis. Ground-level panels on pedestrian paths and crosswalk approaches, read while walking rather than while waiting, including a plain "TALK TO STRANGERS" set into the pavement at corner crossings.
Running both meant the message reached the same person twice in different postures, without either format having to carry the whole campaign.
How it was documented.
That matters more for a campaign like this than for a brand launch. There is no product page to check attribution against, so the proof of delivery has to be the record itself. The map on this page shows a representative selection across all six municipalities; the full log runs to 236.
Substrate choice was set by altitude and sun.
Denver's UV load at elevation is punishing on adhesive and ink, and the foothills placements around Evergreen and Morrison sit higher still, so material was specced for the exposure rather than for the lowest cost per unit.
Placements went in across daylight and evening, which is why the field photography runs from full sun to street-lit. The evening shots are the honest ones for this campaign: they show the sticker doing its job under a signal at dusk, which is when a lot of the reading happens.
Why run pole stickers and sidewalk decals together?
They catch a person in two different postures. Pole stickers sit at eye level where someone is waiting out a walk signal, which is a few seconds with nothing else to do. Sidewalk decals get read while walking, on crosswalk approaches and pedestrian paths. Running both meant the same person met the message twice without either format having to carry the campaign alone.
Can one run cover several separate suburbs?
Yes. This one covered six municipalities across Denver's west metro: Edgewater, Lakewood, Wheat Ridge, Morrison, Evergreen and Littleton. We work in 40 named US metros and can reach all 50 states and Canada. Multi-municipality runs get planned around walkable main streets and transit stops, since those suburbs often carry footfall that a downtown-only media map misses.
What do we actually receive as documentation?
Every placement is photographed wide, mid and detail with GPS coordinates recorded on install day. For this campaign all 236 were logged to a shared field map, a pin per placement, each one openable to the photo taken when it went up. Placements are audited again at day 14, 21 and 30, and the wrap deck lands within five business days.
Do stickers hold up at Denver's elevation?
UV load is heavier at altitude and heavier again in the foothills around Evergreen and Morrison, and that is what degrades adhesive and ink first. Material for this run was specced against that exposure rather than to the lowest cost per unit. Installs went in across daylight and evening hours, and the field photography covers both ends of that range.
12 additional installs.
Where the stickers landed.
28 documented locations, every coordinate pulled straight from the install documentation, address by address.
- 01301 Bear Creek Ave, Morrison, CO39.6538°N · 105.1908°W
- 02Adelitas Cocina Y Cantina Edgewater, Edgewater, CO39.7477°N · 105.0567°W
- 03400 S Teller St, Lakewood, CO39.7092°N · 105.0769°W
- 047280 W Alaska Dr, Lakewood, CO39.7092°N · 105.0778°W
- 0532114 Ellingwood Trail, Evergreen, CO39.6853°N · 105.3661°W
- 064775 Kipling St, Wheat Ridge, CO39.7829°N · 105.1098°W
- 07Tony Rigatoni's Italian Kitchen, Morrison, CO39.6537°N · 105.1907°W
- 0832114 Ellingwood Trail, Evergreen, CO39.6851°N · 105.3664°W
- 095507 W 20th Ave, Edgewater, CO39.7478°N · 105.0578°W
- 105901 S Wadsworth Blvd, Littleton, CO39.6095°N · 105.0916°W
- 119195 Co Rd 58, Wheat Ridge, CO39.7781°N · 105.1000°W
- 12S Wadsworth Blvd & W Kentucky Ave, Lakewood, CO39.7004°N · 105.0818°W
- 134775 Kipling St, Wheat Ridge, CO39.7827°N · 105.1097°W
- 1422 S Park Ave, Morrison, CO39.6542°N · 105.1926°W
- 155901 S Wadsworth Blvd, Littleton, CO39.6095°N · 105.0916°W
- 168285 W Bowles Ave, Littleton, CO39.6100°N · 105.0895°W
- 174651 County Hwy 73, Evergreen, CO39.6321°N · 105.3216°W
- 185459 W 20th Ave, Edgewater, CO39.7476°N · 105.0558°W
- 19Tstreet Roadhouse, Lakewood, CO39.7083°N · 105.0769°W
- 20Moda, Lakewood, CO39.7079°N · 105.0768°W
- 21Photography with Passion, Lakewood, CO39.7092°N · 105.0776°W
- 22Belmar, Lakewood, CO39.7092°N · 105.0782°W
- 23Paul Mitchell The School Denver, Lakewood, CO39.7089°N · 105.0769°W
- 24Tstreet Roadhouse, Lakewood, CO39.7083°N · 105.0769°W
- 25Dr. Darby Lyles, Lakewood, CO39.7081°N · 105.0772°W
- 26Tstreet Roadhouse, Lakewood, CO39.7082°N · 105.0770°W
- 27Lakewood City center, Lakewood, CO39.7040°N · 105.0814°W
- 28IronGate Executive Plaza - Bldg 2, Lakewood, CO39.7040°N · 105.0818°W
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