Six blocks, launch day.

Where we ran it.

The 100 sheets went onto more walls than that, inside those areas and along Sixth and Ninth Avenues through Chelsea, and the install log strings them into one route.

Round one was a single wall on Prince Street in SoHo: a green plywood construction fence with a concrete barrier base, under white scaffolding, on a cobblestone block beside an Equinox and a hanging LOCK IN SOHO banner. Twelve sheets in two designs, six of each, alternating, with a Rothy's poster and a run of red posters already on the fence beside them.

Round two opened on Sixth Avenue at Carmine Street, on the boarded window bays of a vacant dark-brick corner storefront next to Luke's Lobster, a rinsed decal on the door glass at 281 Sixth. From there the crew worked west SoHo wall by wall. A black plywood hoarding on a red-brick building with One World Trade Center standing at the end of the street. A second black hoarding under scaffold pipes beneath the Metropolitan Lumber and Hardware ghost sign, next to the San Carlo awning. The corner under the Bistro Les Amis canvas at Spring Street, with Ben's Pizza and mochidoki across the way. A peeling ochre storefront beside the Jenna Perry Hair salon, a cyan SOHO banner down the block. A red-brick corner with a blue-grey ground floor and a VISION sign, its black-boarded bays facing a Prada billboard.

Back on Prince Street the sheets went onto graffitied steel roll gates and a green hoarding stamped FOOD PORT. Then north up Sixth Avenue into the Village: a green board hoarding beside Askili Orchard and Village Dental Medicine at 401 Avenue of the Americas, opposite the Chipotle at 405, and a painted board wall at the West 4th Street subway entrance beside Y&Z Smoke Shop, under a banner reading THE VILLAGE. The kiosk clock in frame reads 7:39 PM, 70 degrees.

After dark the route went to a laundromat wall at number 105 under a TAILORS sign, then to Sixth Avenue in the Forties, a green construction fence at 1140 Sixth beside a Wells Fargo branch, with a Sonata poster and a site-safety board alongside. Then a hoarding under a sidewalk shed near West 14th Street, Bulgari and Scarlett Gasque posters either side, transit ticket machines and Pratt banners in the next frames. Then a long green hoarding in Chelsea under a red Interstate Foods sign, next to the High Line Chelsea Market Passage posters for PinkPantheress and Solange. Then across the river to a hoarding in Downtown Brooklyn, lit apartment windows behind it and a stack of Netflix posters for Stav to one side. The last stop was 125th Street in Harlem, at 123 West 125th on the brief and, in the photographs, a dark green hoarding near Second Avenue on the east end, under a tree canopy with peeled poster residue on the left and lit high-rise windows behind.

Chinatown is on the brief and not in the photographs we received, so it is not pictured here.

Round one was one afternoon on one wall.

The log for Thursday, September 10 runs 15:36 to 17:07 on Prince Street.

Round two was a loop through the city in a single session. The log for Monday, September 14 opens at 15:51 on Sixth Avenue at Carmine and reaches west SoHo by 17:41, where the crew spent the best part of an hour across the largest group of walls in the run. It comes back through Prince Street at 19:17, is on Sixth Avenue in the Village at 19:33, at the laundromat by 20:13, in Midtown at 20:49, back down to 14th Street at 21:36 and Ninth Avenue in Chelsea at 22:21, in Downtown Brooklyn at 23:21, and closes on 125th Street at 01:20. Daylight at the start, streetlight by Midtown, and the last sheets went up after one in the morning. That is where the 88 went, and it is the day Grindin launched, so the paper was up across the city while the party was on.

Notes.

On a launch, that trade is the point: a shorter list of walls, each carrying the whole picture, timed to the week the name is in the press.

Wheatpaste posters start at $3,500, with the rest of the published floors on the pricing page.