Stolon Superfoods wheatpaste posters, two stacked pole stickers and a black chalk stencil in one frame on Lavaca Street, in daylight

· Case study · 10 of 47

Stolon Superfoods·Wheatpaste Advertising·Austin·2026

Three formats, one launch day.

200 wheatpaste posters, 200 pole stickers and 25 chalk stencils for Stolon Superfoods' Austin launch on 15 October 2026, all three formats installed together between the afternoon of launch day and 02:00 the next morning, across the UT area, South Congress, Downtown and the East Side.

Documented byBeyond Street Media·Field Team·Published 2026-10-18·Austin guerrilla marketing ·Wheatpasting in Austin ·Wheatpaste advertising in Texas ·Food & Beverage

Placements425
Cities1
FormatMulti-format
Documented275install photos on file

· 01 · The brief

A Charleston fry brand's Texas launch, installed in under ten hours.

Four hundred and twenty-five placements went up across Austin between the afternoon of Stolon Superfoods' launch and 02:00 the next morning, every format carrying the same line: YOUR FRIES SUCK. TEXAS DESERVES BETTER.

Stolon Superfoods booked the run for its Texas launch in Austin on Thursday 15 October.

Stolon makes hand-cut style frozen fries for restaurants, and its two-ingredient white fry is potatoes and avocado oil. It built its following in Charleston, where the Post and Courier counted more than 150 restaurants serving it. The day after the launch, Stolon announced an exclusive distribution partnership with US Foods covering South Texas.

Stolon's campaign line predates Austin. Around the National Restaurant Association Show in Chicago in May, it ran "YOUR FRIES SUCK." America Deserves Better., and for Austin the second line became TEXAS DESERVES BETTER.

Stolon wanted the launch to feel like it was everywhere. The buy was 200 wheatpaste posters at 24 by 36 inches, 200 pole stickers at 8.5 by 11 and 25 sidewalk chalk stencils, all three formats going live together on launch day. Beyond Street Media adapted the stencil in house and installed all three formats with its own crews.

Stolon Superfoods wheatpaste posters, two blocks of six between white brick piers on Riverside Drive by Auditorium Shores, at night

Stolon Superfoods pole sticker on a signal pole on Guadalupe Street by the UT campus, below a tow-away sign at the crosswalk, at dusk — Austin·October 2026·Photo 02 of 36

Stolon Superfoods wheatpaste posters, twelve in two rows of six, on grey cinderblock on Guadalupe Street by the UT campus, early evening — Austin·October 2026·Photo 03 of 36

· The format · Documented

The stencil, adapted for chalk.

The poster and the sticker carry a QR code; the stencil does not, because a QR code does not survive being cut into a stencil and sprayed in chalk. We reworked the artwork in house for the pavement: the QR code and the fries photograph came out, the cut was upsized for readability, and the Stolon Superfoods name went in large along the bottom under YOUR FRIES SUCK. and TEXAS DESERVES BETTER. Every stencil on the route used the same cut, in black and in white.

Stolon Superfoods chalk stencil in black on Red River Street at 7th, at night, facing a crosswalk and a checkerboard-tiled corner building — 01·Austin

Stolon Superfoods chalk stencil in black below eight posters, four across in two rows, on a graffiti wall on South Congress Avenue, at night — 02·Austin

Stolon Superfoods chalk stencil in white at a crosswalk on Lavaca Street, the Lavaca blade and a parking garage behind, in daylight — 03·Austin

Stolon Superfoods chalk stencil in black on the sidewalk beside the SoCo postcard mural, Since 1852, on South Congress Avenue, at night — 04·Austin

Stolon Superfoods chalk stencil in black beside a rusted pole and a manhole cover on Martin Luther King Jr Boulevard by the UT campus, in daylight — 05·Austin

Stolon Superfoods chalk stencil in black in front of a crosswalk signal pole by Auditorium Shores, a Barton Springs street blade beyond, at night — 06·Austin

Stolon Superfoods chalk stencil in white on a crosswalk curb ramp on South Congress Avenue, at night, a neon BOOTS sign above a stone building — 07·Austin

Stolon Superfoods chalk stencil in black on a curb corner on South Congress Avenue, at night, a giant lit ice cream cup sign across the street — 08·Austin

Stolon Superfoods chalk stencil in white on a curb ramp behind a tactile pad on South Congress Avenue, Congress and Elizabeth blades beyond, at night — 09·Austin

· 02 · What we ran

Posters and stickers carry the same artwork at two sizes.

The posters carry the full message in white and gold on black: YOUR FRIES SUCK., then TEXAS DESERVES BETTER and GO HANDCUT SEED OIL FREE, a photograph of fries, STOLON SUPERFOODS, the sign-off Crafted for Performance Chefs. Loved by Demanding Guests. and a QR code. They went up in long two-row runs.

The pole stickers are the same design scaled to 8.5 by 11, QR code included, fixed at eye level on signal and light poles beside crossing buttons, where people stand and wait.

· 03 · Where we ran it

Where we ran it.

The geotagged log covers fourteen stops across four areas, from 16:20 on Thursday 15 October to 02:00 on Friday.

It opens on Lavaca Street between 16th and 17th, north of the Capitol, on the block where all three formats share one frame: eighteen posters on a glazed-block wall, two stickers stacked on the lamppost and a stencil on the sidewalk in front. From there it works up Martin Luther King Jr Boulevard to the University of Texas: posters and stickers on Guadalupe Street at 21st, with a sticker on a signal pole opposite the Target, then the Drag from 22nd to 26th as the light goes, with a stencil at a crossing and a sticker facing the Shoe Palace store.

South Congress takes the evening, from 21:16 to just before 23:00. At the north end a block of eight posters went onto a mural wall with a stencil on the sidewalk below it. From Nellie Street south to Annie Street the avenue carries stickers on the poles and stencils at the crossings, one of them on the sidewalk under the postcard SOCO mural that reads LEGENDARY MEMORIES and SINCE 1852. The building number painted on that wall is 1800, and the coordinates put the frame in the 1800 block of South Congress Avenue.

After 23:00 the route moves to Riverside Drive and Barton Springs Road by Auditorium Shores, then crosses the river to East Cesar Chavez Street near the Rainey Street Historic District. After midnight it works Downtown. Red River Street at 7th carries stickers and two pairs of posters on the boarded windows of number 505. On East 6th Street eight posters fill a boarded arched window, and a stencil sits at the 222 doorway at San Jacinto. Twelve posters went under an overhang on Congress Avenue at 5th, where a sticker sits at the crossing outside the Mexic-Arte Museum, and West 4th Street in the Warehouse District took stickers. The last stop is East 6th Street at San Marcos on the East Side, a poster block on a mural-painted wall and a white stencil on the sidewalk, logged from 01:58 to 02:00.

· 04 · How it played

The paper was up the morning Stolon announced US Foods.

The release says the South Texas deal comes with consumer-facing marketing to help participating restaurants attract guests, and the poster's sign-off already spoke to both the chef and the guest.

We concentrated the run on the four areas with the strongest foot traffic and the right audience for a new food brand, the East Side, South Congress, the blocks around the University of Texas and Downtown, and the log follows them: four stops around the University of Texas and the Capitol, three on South Congress, six by the river and Downtown, and the closing stop on the East Side.

· 05 · Proof

Proof.

The archive is 275 frames, each stamped with its time and the coordinates it was shot at, held in a private index rather than inside the published files.

Forty-six are published: 24 of the posters, 12 of the stickers and 10 of the stencils.

· 06 · Notes

Notes.

Our wheatpaste campaigns in Austin run the same corridors, and the formats here are also sold separately as pole sticker advertising and chalk stencil campaigns. Published floors start at $3,500 for wheatpaste posters, $3,000 for snipes and stickers and $2,500 for sidewalk stencils, printing and installation included, with the full list on the pricing page.

· 07 · Common questions

Why run three formats instead of one?

Because each reaches people at a different height. Posters carry the full message on a wall, pole stickers sit at eye level where people wait to cross, and chalk stencils are underfoot. Running them in the same blocks means the same line turns up more than once on a short walk.

How long did the Austin install take?

Under ten hours. The geotagged log opens at 16:20 on Thursday 15 October on Lavaca Street and closes at 02:00 on Friday on East 6th Street, across fourteen stops.

How many placements did the Austin launch run?

425: 200 wheatpaste posters at 24 by 36, 200 pole stickers at 8.5 by 11 and 25 sidewalk chalk stencils, all installed between the afternoon of launch day and 02:00 the next morning.

---

Installed from the afternoon of Thursday 15 October 2026, launch day, to 02:00 Friday. Every stop photographed with its coordinates.

Stolon Superfoods pole sticker on the Drag, Guadalupe Street, YOUR FRIES SUCK. over a fries photo, on a gray signal pole by a green bike lane, at dusk

Stolon Superfoods wheatpaste posters, eight in two rows of four, on a graffitied wall by a brick planter on South Congress Avenue, at night

Stolon Superfoods pole sticker at the crossing outside the Mexic-Arte Museum on Congress Avenue at 5th, below the walk signals, at night

Install log · Stolon Superfoods·Austin·275 photos on file

· Install log · Documented

29 additional installs.

Stolon Superfoods wheatpaste posters, four in a row on plywood above a jersey barrier, on East Cesar Chavez Street near Rainey Street, at night — Austin·04

Stolon Superfoods wheatpaste posters, eight in two rows of four, filling a boarded arched window on East 6th Street, downtown, at night — Austin·05

Stolon Superfoods wheatpaste posters, four on red brick, a white chalk stencil by the door, on East 6th Street at San Jacinto, at night — Austin·06

Stolon Superfoods wheatpaste posters, twelve in two rows of six, under an overhang on Congress Avenue at 5th, downtown, at night — Austin·07

Stolon Superfoods wheatpaste posters, eight in two rows of four, under a pink mural on East 6th Street at San Marcos, East Austin, at night — Austin·08

Stolon Superfoods chalk stencil in black on the sidewalk in front of the YOUR FRIES SUCK. poster run on Lavaca Street, in daylight — Austin·09

Stolon Superfoods wheatpaste posters, two blocks of four on a concrete wall under an open timber canopy, by Auditorium Shores, at night — Austin·10

Stolon Superfoods wheatpaste posters, two stacked pairs on boarded windows of a navy and wood storefront, 505, on Red River Street at 7th, at night — Austin·11

Stolon Superfoods pole sticker at a crossing on the Drag, above a START CROSSING placard, a geometric mural across the street, at dusk — Austin·12

Stolon Superfoods wheatpaste posters, a two-row run under an orange tile roof, a black chalk stencil on the sidewalk, on Lavaca Street, in daylight — Austin·13

Stolon Superfoods wheatpaste posters, eight wrapping a plywood hoarding corner, on East Cesar Chavez Street near Rainey Street, at night — Austin·14

Stolon Superfoods pole stickers, two YOUR FRIES SUCK. snipes stacked on a galvanized pole on Lavaca Street at 16th by a vacant storefront, in daylight — Austin·15

Stolon Superfoods wheatpaste posters on red brick, a white chalk stencil at the 222 doorway, on East 6th Street at San Jacinto, at night — Austin·16

Stolon Superfoods wheatpaste posters, eight in two rows of four, on storefront windows by the 1710 door, on Lavaca Street at 16th, in daylight — Austin·17

Stolon Superfoods pole sticker on South Congress Avenue, on a heavily stickered pole by a crosswalk and a string-lit patio, at night — Austin·18

Stolon Superfoods wheatpaste posters in an arched window, tree shadows across the tan brick, on East 6th Street, downtown, at night — Austin·19

Stolon Superfoods wheatpaste posters, twelve head-on, each YOUR FRIES SUCK. over fries, on Congress Avenue at 5th, downtown, at night — Austin·20

Stolon Superfoods pole sticker on Guadalupe Street by the UT campus, on a thick gray signal pole by a push-button placard, sunset sky behind, at dusk — Austin·21

Stolon Superfoods wheatpaste posters, eighteen in two rows of nine on glazed block, a black chalk stencil in front, on Lavaca Street, in daylight — Austin·22

Stolon Superfoods wheatpaste posters, eight in two rows of four, under a red EXIT sign by Auditorium Shores, at night — Austin·23

Stolon Superfoods pole sticker on West 4th Street in the Warehouse District, above a festival poster on a signal pole, neon clubs across, at night — Austin·24

Stolon Superfoods wheatpaste posters, eight on a red wall under a wooden awning, a pole sticker at left, on East 6th Street, downtown, at night — Austin·25

Stolon Superfoods wheatpaste posters centred on muraled brick above a grass strip, on East 6th Street at San Marcos, East Austin, at night — Austin·26

Stolon Superfoods pole stickers by Auditorium Shores, two side by side above a push-button placard, the Barton Springs street blade beyond, at night — Austin·27

Stolon Superfoods wheatpaste posters down a glazed-block wall, a black chalk stencil and parking meters ahead, on Lavaca Street at 16th, in daylight — Austin·28

Stolon Superfoods wheatpaste posters at a raking angle, receding under red graffiti tags, on Lavaca Street at 16th, in daylight — Austin·29

Stolon Superfoods pole sticker on East Cesar Chavez Street near Rainey Street, four Stolon posters pasted in a row on the hoarding behind, at night — Austin·30

Stolon Superfoods pole stickers, two stacked over crosswalk placards on Red River Street at 7th, beside a rough limestone wall, at night — Austin·31

Stolon Superfoods pole sticker on East 6th Street, downtown, on a banded galvanized signal pole beside a utility box, parking garage behind, at night — Austin·32

· Placement map · Documented

Where the placements landed.

Fourteen documented stops, each pin a corridor centroid rather than a door number, averaged from the GPS on the frames shot there. The log opens on Lavaca Street north of the Capitol in the afternoon, works up to the University of Texas, runs down South Congress in the evening, works Downtown after midnight and ends on the East Side at 02:00.

The 14 documented stops · pinned from real GPS

01Lavaca Street, 16th to 17th · 16:20 to 16:43; posters, stickers and stencils on one block30.2791°N · 97.7415°W
02Martin Luther King Jr Boulevard, Lavaca to Nueces · 16:48 to 17:23; stickers and stencils30.2817°N · 97.7419°W
03Guadalupe Street, 19th to 21st · 17:45 to 18:16 and 19:17 to 19:28; posters and stickers by the Target30.2834°N · 97.7421°W
04The Drag, Guadalupe Street at 22nd to 26th · 18:33 to 19:30; stickers and stencils30.2874°N · 97.7417°W
05South Congress Avenue, 900 block · 21:16; the one poster block on South Congress, with a stencil30.2549°N · 97.7476°W
06South Congress Avenue, Nellie Street to Monroe Street · 21:31 to 22:41; stickers and stencils30.2512°N · 97.7491°W
07South Congress Avenue, Milton Street to Annie Street · 22:03 to 22:52; stickers and stencils, including the SoCo mural30.2476°N · 97.7505°W
08Riverside Drive and Barton Springs Road, by Auditorium Shores · 23:11 to 23:31; posters, two stickers and a stencil30.2584°N · 97.7482°W
09East Cesar Chavez Street at Trinity, near Rainey Street · 23:46 to 00:07; stickers, posters and a stencil30.2621°N · 97.7399°W
10Red River Street at 7th · 00:26 to 00:30; stickers30.2675°N · 97.7373°W
11East 6th Street, Sabine Street to San Jacinto Boulevard · 00:39 to 01:05; posters, stickers and a stencil30.2673°N · 97.7389°W
12Congress Avenue at 5th · 01:28 to 01:32; posters and stickers, by the Mexic-Arte Museum30.2671°N · 97.7434°W
13West 4th Street at Colorado, Warehouse District · 01:35 to 01:41; stickers and a stencil30.2666°N · 97.7450°W
14East 6th Street at San Marcos, East Austin · 01:58 to 02:00, the last stop; posters and a stencil30.2654°N · 97.7324°W

Case · Stolon Superfoods STOLON SUPERFOODS · AUSTIN · 2026

5-7 day turnaround 100% photo proof on every install Refund if we miss the install window

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Stolon Superfoods ran 425 placements · 100% photo proof

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Three formats, one launch day.

A Charleston fry brand's Texas launch, installed in under ten hours.

Posters and stickers carry the same artwork at two sizes.

Where we ran it.

The paper was up the morning Stolon announced US Foods.

Proof.

Notes.

Why run three formats instead of one?

Other wheatpaste advertising campaigns.

Follow the sidewalk.

Six blocks, launch day.

Chalked into East Sixth.

Run a wheatpaste advertising campaign? Same crew, your brand.

Run a wheatpaste advertising campaign?
Same crew, your brand.