Pasted outside the platform.
For Uncommon Creative Studio, we wheatpasted 24 by 36 posters of the Instagram Rings winners on the blocks around Meta's New York offices, along West 16th Street in Chelsea, in October 2026: one poster per winner, signed in the winner's own hand, aimed at the people behind the platform.
- Cities1
- FormatWheatpaste
- Documented24install photos on file
The Instagram Rings winners, on the walls around Meta in New York.
Uncommon brought us in to wheatpaste the Instagram Rings winners right where Meta's own team would see them, on the walls around its New York offices.
Uncommon Creative Studio ran the campaign for Instagram.
Uncommon describes itself as a global creative studio based in New York, London and Stockholm. The job was Instagram Rings, celebrating the Rings winners, on 24 by 36 wheatpaste posters in October 2026.
Rings is Instagram's award for creators, which Instagram describes as celebrating those who aren't afraid to take creative chances. A panel of judges picks the winners, and each one receives a physical ring, designed with Grace Wales Bonner, and a digital ring on their Instagram profile.
The idea was a street campaign aimed at the people behind the platform. The brief put the posters around Meta's offices along West 16th Street in Chelsea and the surrounding blocks.
One poster per winner, signed by hand.
Each 24 by 36 sheet gives one winner a field of colour, a grid of dots fading across a gradient, with the winner's signature written across it. Along the foot sit a round portrait, the winner's handle, the Instagram Rings mark and a winner line. The palette changes from sheet to sheet: orange, violet, green, blue and red.
On the walls the posters run in two rows. Three of the walls carry blocks of eight, four across and two deep, framed on either side by blank white sheets. On the longest hoardings the posters run two rows high for the length of the wall.
The album documents eight walls in one afternoon.
The frames were shot on Thursday 29 October 2026, from 14:01 to 18:56, three frames per wall. The surfaces are green plywood construction hoardings, a shuttered storefront and a graffiti wall under the Cielo sign.
One long run sits under an elevated structure, and another follows a construction wall beside a green-painted bike lane, shot after dark. One block went up at a street corner, another on a hoarding beside a bus stop.
We have no published coordinates for this run. The album copies carry no GPS, and the client map was still to come when the email was written, so this page names the area the brief targeted and the signage legible in the frames, and nothing finer.
The audience was the platform's own people.
Pasting the winners around Meta's offices put Instagram's own award, at poster scale and signed by the winners, on the walls the platform's team walks past.
Twenty-four frames, seven published.
The shared album holds 24 frames, three of each wall. Seven are published here, one per wall, opening on the eight-poster block under the Cielo sign. The eighth wall is left out because every frame of it shows passers-by whose faces can be read.
Notes.
The format is wheatpaste advertising, and multi-sheet grids like these run as paste-up poster campaigns. Published floors start at $3,500 for wheatpaste posters, printing and installation included, with the full list on the pricing page.
What size were the Instagram Rings posters?
24 by 36 inches, wheatpasted in two-row blocks, one winner per poster.
Where did the posters go up?
In Chelsea, New York, on the blocks around Meta's offices along West 16th Street, and on the surrounding streets.
Who was the client?
Uncommon Creative Studio, for Instagram.
What is Instagram Rings?
Instagram's award for creators who take creative chances. A panel of judges picks the winners, who receive a physical ring designed with Grace Wales Bonner and a digital ring on their profile.
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Documented Thursday 29 October 2026 on the blocks around Chelsea, New York. Every wall photographed.
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