Fifteen stencils, one day.
For Big Loud Records, we turned HARDY's box hand sign into a custom 24 by 24 stencil and sprayed 15 black chalk placements across Wedgewood Houston on Thursday 29 October 2026, the first night of HARDY HALLOWEEN at The Truth, four days after the first inquiry.
- Placements15
- Cities1
- FormatChalk Stencils
- Documented34install photos on file
A rush stencil run for HARDY's show at The Truth.
For Big Loud Records, we turned HARDY's box hand sign into a custom stencil and sprayed 15 black chalk placements across Nashville's Wedgewood Houston, leading fans straight to The Truth, all on a rush turnaround and captured live by the label's content team.
Big Loud Records came to us four days before the first night of HARDY HALLOWEEN. The label announced the shows as a two-night celebration at The Truth on October 29 and 30, 2026.
HARDY records for Big Loud Records and Big Loud Rock, and The Truth is the venue at 440 Chestnut Street in Wedgewood Houston.
The brief was to promote the show around the venue. Our report logs four days from first inquiry to installation. The buy was 15 chalk paint sidewalk stencils at 24 by 24 inches in black, installed in a single day on Thursday, October 29, 2026, the first of the two show nights.
One custom stencil, cut from HARDY's own mark.
The design is HARDY's box hand sign with the HARDY wordmark. We produced the stencil from it at 24 by 24 inches: the hand sign drawn in a single black line, with the wordmark set small under the pointing finger. Every placement used the same cut, sprayed in black chalk on pale concrete. The stencil carries only the hand sign and the wordmark, with no date or venue, and leans on its position around The Truth to say where to go.
Chalk fits a two-night date. A chalk stencil holds two to seven days on a sidewalk, a window that spans both show nights.
Fifteen stencils in four clusters, a few blocks apart.
The placement plan was set with the client around The Truth, Soho House, Pastis and Dicey's, the neighborhood's busiest pre-show spots, so show goers pass several on the walk in.
Five went down at The Truth itself: the main entrance, the west and east ends of the 440 Chestnut Street frontage, and the two Martin Street corners at Chestnut and at Houston. Two sit at Soho House, 500 Houston Street, one at the entrance and one at the far end of the frontage.
Four cover the Pastis stretch of Houston Street: in front of Pastis at 512, across from it at 509, near Alla Vita at 523 and in front of Aba at 435. The last four work the Dicey's side: two at 425 Chestnut Street, one in front of Dicey's and one by the parking lot entrance, one at the corner of Chestnut Street and 4th Avenue South, and one at 434 Houston Street in front of Bastion. One frame from that stretch shows the stencil on the sidewalk under the Houston Station banner, outside red-framed shop windows.
The photos put the mark where people stop or turn: corner curb ramps beside yellow tactile strips at the crosswalks, a ramp by a storm drain, a tree grate beside a trash can, and the wide sidewalks along the newer frontages.
How it played.
That gave the label its own footage of the stencils going down on the day of the first show.
Every stencil is in the album.
The shared album holds 34 frames, most stencils shot from two to four angles. Fourteen are published here, each showing a different stencil, opening with a corner curb ramp beside a tactile strip at the crosswalk.
Notes.
Here the stencil carried the whole brief on its own.
Chalk stencils are sold on their own as chalk stencil campaigns, and the wider format sits under sidewalk stencil advertising. Published floors start at $2,500 for sidewalk stencils, printing and installation included, with the full list on the pricing page.
How many stencils ran for HARDY in Nashville?
15, each 24 by 24 inches in black chalk spray, all in Wedgewood Houston within a few blocks of The Truth: five at the venue, two at Soho House, four around Pastis and four around Dicey's.
How fast did the campaign come together?
Four days from first inquiry to installation, with all 15 placements going down in one day on Thursday, October 29, 2026, the first night of HARDY HALLOWEEN.
What was on the stencil?
HARDY's box hand sign with the HARDY wordmark, cut as a custom stencil at 24 by 24 inches.
How long does a chalk sidewalk stencil last?
Two to seven days on a typical sidewalk, depending on foot traffic and weather, a window that spans both show nights.
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Installed Thursday 29 October 2026 in Wedgewood Houston, Nashville, the first night of HARDY HALLOWEEN. Every placement photographed with its coordinates.
8 additional installs.
Where the stencils landed.
Four pins, one per cluster in the placement plan set with the client. The Truth and Soho House pins sit on the venues; the Pastis and Dicey's pins sit at the middle of their listed addresses. All fifteen stencils fall within a few blocks of the venue.
- 01 The Truth, 440 Chestnut Street · 5 stencils: the main entrance, both ends of the frontage, and the Martin Street corners at Chestnut and at Houston 36.1442°N · 86.7685°W
- 02 Soho House, 500 Houston Street · 2 stencils: the entrance and the far end of the frontage 36.1433°N · 86.7692°W
- 03 Pastis area, Houston Street · 4 stencils: in front of Pastis, across from it, near Alla Vita and in front of Aba 36.1428°N · 86.7679°W
- 04 Dicey's area, Chestnut and Houston Streets · 4 stencils: two at Dicey's, one at Chestnut Street and 4th Avenue South, one in front of Bastion 36.1438°N · 86.7677°W
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