Guerrilla street marketing in San Francisco.
Wheatpaste, murals, stencils, and pole-stickers across San Francisco, from SoMa, Mission District, Castro. Permitted walls, hand-installed, GPS-stamped photo proof.
- 6Neighborhoods on route
- 7–10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Six formats. One field log.
Brands launching in San Francisco use BSM's same-week dispatch and photo proof to convert street media into earned coverage. Format-mix typically skews wheatpaste plus scaffold in this market. The rest run on demand.
Three reasons brands book us here.
What a San Francisco brief gets from an operator crew that a print-and-handoff shop can't match. Permit-clean, documented, on the ground.
SoMa: the AI-founder corridor
SoMa is the densest concentration of AI labs, startup HQs, and venture offices in the world. Wheatpaste on SoMa walls reaches the audience deciding what tools their company adopts. The Relevance AI campaign confirmed it. The message landed where it mattered.
Mission to North Beach: the cultural register
The Mission runs editorial work, integrated mural culture, and audiences that read independent media. North Beach holds historic district foot traffic. The Castro, Haight, Marina, and Dogpatch each pull a distinct audience. Nine neighborhoods, one crew.
Tech audiences that share work online
SF tech audiences photograph what they see and post it. A strong SoMa or Mission campaign earns Twitter/X and LinkedIn pickup within hours. The Relevance AI agents-and-meatballs activation got documented organically before the install crew left the block.
6 core neighborhoods.
The corners BSM scouts weekly in San Francisco, the surfaces operators know by hand. Brief specifies the audience. We route to the corridor where the audience already walks.
- 01SoMaSouth Park · 2nd St · Market to the BayPainted commercial · scaffoldT1
- 02Mission DistrictMission St · Valencia · 24th StRaw brick · mural-integratedT1
- 03CastroCastro StreetPainted commercialT1
- 04Hayes ValleyHayes StreetPainted · boutique frontageT1
- 05TenderloinDense urban corridorMixed commercialT1
- 06North BeachColumbus AvenueHistoric districtT1
Surfaces, and the rules.
6 neighborhoods scouted weekly. 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, 20+ interior partners: brick, concrete, hoarding, storefront. Every surface runs on a BID permit, private-property owner agreement in writing, or permitted construction hoarding through the GC. The paperwork ships with the photo bundle.
San Francisco allows wheatpaste on private property with the owner's written permission, which we secure on every campaign. The Department of Public Works enforces strict rules on public surfaces. Utility poles, SFMTA transit infrastructure, traffic signs, and public right-of-way are off-limits. SoMa and the Mission carry the heaviest commercial wall and scaffolding inventory. DPW Code Enforcement responds to graffiti complaints in roughly 30 to 45 days. The SoMa Mixed-Use overlay, the Mission cultural-district overlay, the North Beach Special Use District, and the Castro NCD each carry distinct facade rules we track, and we keep a current permit matrix for every active SF zip code.
What this means for the buyer: the wall stays up for the contracted window, the photo proof is legally clean, and the brand carries zero downstream risk on takedown or municipal complaint.
Working with us in San Francisco means the photo bundle ships with the permit paperwork. Zero takedowns by city action across BSM history. If a wall is targeted by override paste from another crew, we refresh it on the next paste night.
Brief to documented, four moves.
Every San Francisco campaign runs the same operator sequence. One crew owns it end to end: print, paste, and proof. No print-shop handoff to a freelance installer.
Brief & route
You send the brand, dates, and audience. We map the San Francisco corridors where that buyer actually walks and price off the published floor.
Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
Install at dawn
Crews paste from 6am with climate-rated formula, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
Document
Every wall shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Recent campaigns on these streets.
4 campaigns documented inside San Francisco city limits. Permitted walls, dated install logs, named brand partners. Open any one for the full photo set and KPIs.
The San Francisco playbook.
Operator-grade detail on how BSM books, scouts, and ships campaigns in San Francisco. The long view buyers ask for before signing the PO.
San Francisco pulls the densest concentration of AI founders, startup operators, and venture decision-makers in the world, and SF tech audiences photograph what they see and post it. A strong SoMa or Mission campaign earns Twitter/X and LinkedIn pickup within hours. The Relevance AI agents-and-meatballs activation got documented organically before the install crew left the block. SF earns the highest LinkedIn pickup of any US market.
SF runs year-round on mild Mediterranean weather, no seasonal blackout; summer marine-layer fog and winter rain shift heavy installs to dry mid-day windows. The tech calendar drives demand: Dreamforce (September), Apple WWDC (June), GDC (March), OpenAI DevDay, plus SF Pride (late June), Outside Lands (August), and year-round AI meetups (Cerebral Valley). Conference weeks are the heaviest pricing-pressure windows as property and crew availability tighten.
What lands when the wrap ships.
Within five business days of the final San Francisco install, the wrap deck reads as a complete record of the run. Receipts, not a recap.
- Image galleryEvery wall photographed twice: at install and at the 48-hour cure-confirmation mark.
- GPS install logLatitude, longitude, address, neighborhood, and surface type for every placement.
- Foot-traffic estimatePer-neighborhood reach modeled from San Francisco pedestrian and transit data.
- Permit + consent paperworkThe owner agreement, BID clearance, or hoarding permit behind every surface.
- Earned social pickupAny culture-media or social posts referencing the campaign in the first 14 days.
- Removal documentationRestoration photos confirming a clean takedown when the campaign concludes.
Cross the city line.
San Francisco briefs regularly extend into the rest of California. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors. No RFP gatekeeping. Every San Francisco brief starts from the same published rate card. Permits + scaffold pass through at cost. No agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14–21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24–72h brief-to-install on any format above · San Francisco crews on standby+80–150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k–$65k+. Final quote in 24–48h.
Buyer questions.
What San Francisco brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in San Francisco?
Yes, on private property with the owner's written permission. We secure that consent on every campaign. Posting on public infrastructure (utility poles, transit, right-of-way) is prohibited and enforced by the Department of Public Works. We never touch those surfaces. The legal framework varies by district overlay, and we keep a current compliance matrix for every active SF zip code. Only permissioned commercial walls, scaffolding, and hoarding.
Q · 02 How much does an SF wheatpaste campaign cost?
Wheatpaste in San Francisco starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across SoMa, the Mission, the Castro, Hayes Valley, the Tenderloin, North Beach, Haight, Marina, and Dogpatch price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 03 Which SF neighborhoods get the strongest paste-up coverage?
Active install zones: SoMa, the Mission, the Castro, Hayes Valley, the Tenderloin, North Beach, Haight, Marina, and Dogpatch. SoMa carries the tech-corridor wall inventory. The Mission runs editorial and mural-integrated work. The Castro, Haight, Marina, and Dogpatch each cover a distinct audience and surface mix. Hayes Valley holds the boutique-retail walking corridor. North Beach pulls historic-district tourist foot traffic.
Q · 04 How long does it take to launch an SF campaign?
Seven to fourteen days from approved creative to first install. SF is Tier-1 with crews embedded in SoMa and the Mission. Same-week turnarounds are achievable for clients with print-ready creative. Property coordination is fastest in SoMa and the Mission. Long-standing wall partnerships hold across campaigns.
Q · 05 Does the work reach AI and tech audiences in SF?
Yes. That's the core SoMa play. SoMa concentrates AI labs, startup HQs, venture offices, and the operators who decide what tooling their company adopts. The Relevance AI campaign targeted exactly that audience with wheatpaste posters across the corridor. SF tech audiences share what they see online, which means strong work earns amplification beyond the install footprint.
Q · 06 What proof do I get after an SF campaign wraps?
Photo proof and GPS-stamped logs land within 48 hours of install. Daily install updates run while the campaign is live. The final wrap deck includes the full image gallery, neighborhood breakdown, reach estimates per corridor, and any earned social pickup our crew captures across SF tech and culture media. The Relevance AI campaigns documented different SoMa-and-Mission routes for case-study reference.
Got a corner in San Francisco?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. San Francisco-mapped install plan back in 24–48 hours.