Guerrilla street marketing in San Francisco.
Wheatpaste, murals, stencils, and pole-stickers across San Francisco, from SoMa, Mission District, Castro. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on San Francisco streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the San Francisco corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on San Francisco streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in San Francisco.
San Francisco pulls the densest concentration of AI founders, startup operators, and venture decision-makers in the world, and SF tech audiences photograph what they see and post it. A strong SoMa or Mission campaign earns Twitter/X and LinkedIn pickup within hours. The Relevance AI agents-and-meatballs activation got documented organically before the install crew left the block. SF earns the highest LinkedIn pickup of any US market.
Three reasons brands book us here
- 1SoMa: the AI-founder corridor
SoMa is the densest concentration of AI labs, startup HQs, and venture offices in the world. Wheatpaste on SoMa walls reaches the audience deciding what tools their company adopts. The Relevance AI campaign confirmed it. The message landed where it mattered.
- 2Mission to North Beach: the cultural register
The Mission runs editorial work, integrated mural culture, and audiences that read independent media. North Beach holds historic district foot traffic. The Castro, Haight, Marina, and Dogpatch each pull a distinct audience. Nine neighborhoods, one crew.
- 3Tech audiences that share work online
SF tech audiences photograph what they see and post it. A strong SoMa or Mission campaign earns Twitter/X and LinkedIn pickup within hours. The Relevance AI agents-and-meatballs activation got documented organically before the install crew left the block.
Where we run it · 6 neighborhoods
- 01SoMaSouth Park · 2nd St · Market to the BayPainted commercial · scaffoldT1
- 02Mission DistrictMission St · Valencia · 24th StRaw brick · mural-integratedT1
- 03CastroCastro StreetPainted commercialT1
- 04Hayes ValleyHayes StreetPainted · boutique frontageT1
- 05TenderloinDense urban corridorMixed commercialT1
- 06North BeachColumbus AvenueHistoric districtT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
San Francisco allows wheatpaste on private property with the owner's written permission, which we secure on every campaign. The Department of Public Works enforces strict rules on public surfaces. Utility poles, SFMTA transit infrastructure, traffic signs, and public right-of-way are off-limits. SoMa and the Mission carry the heaviest commercial wall and scaffolding inventory. DPW Code Enforcement responds to graffiti complaints in roughly 30 to 45 days. The SoMa Mixed-Use overlay, the Mission cultural-district overlay, the North Beach Special Use District, and the Castro NCD each carry distinct facade rules we track, and we keep a current permit matrix for every active SF zip code.
When to run
SF runs year-round on mild Mediterranean weather, no seasonal blackout; summer marine-layer fog and winter rain shift heavy installs to dry mid-day windows. The tech calendar drives demand: Dreamforce (September), Apple WWDC (June), GDC (March), OpenAI DevDay, plus SF Pride (late June), Outside Lands (August), and year-round AI meetups (Cerebral Valley). Conference weeks are the heaviest pricing-pressure windows as property and crew availability tighten.
From the field · San Francisco & beyond
On camera · San Francisco
Proof · Printed in-house · Installed by our crew
Put your brand on San Francisco streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a San Francisco route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · San Francisco quote in 24–48h
Start your San Francisco campaign.
Cross the city line.
San Francisco briefs regularly extend into the rest of California. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
Your San Francisco quote comes off a published rate card, not a sales call. Per-discipline floors, permits and scaffold at cost, and no markup buried in an RFP.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · San Francisco crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What San Francisco brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in San Francisco?
Yes, on private property with the owner's written permission. We secure that consent on every campaign. Posting on public infrastructure (utility poles, transit, right-of-way) is prohibited and enforced by the Department of Public Works. We never touch those surfaces. The legal framework varies by district overlay, and we keep a current compliance matrix for every active SF zip code. Only permissioned commercial walls, scaffolding, and hoarding.
Q · 02 How much does an SF wheatpaste campaign cost?
Wheatpaste in San Francisco starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across SoMa, the Mission, the Castro, Hayes Valley, the Tenderloin, North Beach, Haight, Marina, and Dogpatch price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 03 Which SF neighborhoods get the strongest paste-up coverage?
Active install zones: SoMa, the Mission, the Castro, Hayes Valley, the Tenderloin, North Beach, Haight, Marina, and Dogpatch. SoMa carries the tech-corridor wall inventory. The Mission runs editorial and mural-integrated work. The Castro, Haight, Marina, and Dogpatch each cover a distinct audience and surface mix. Hayes Valley holds the boutique-retail walking corridor. North Beach pulls historic-district tourist foot traffic.
Q · 04 How long does it take to launch an SF campaign?
Seven to fourteen days from approved creative to first install. SF is Tier-1 with crews embedded in SoMa and the Mission. Same-week turnarounds are achievable for clients with print-ready creative. Property coordination is fastest in SoMa and the Mission. Long-standing wall partnerships hold across campaigns.
Q · 05 Does the work reach AI and tech audiences in SF?
Yes. That's the core SoMa play. SoMa concentrates AI labs, startup HQs, venture offices, and the operators who decide what tooling their company adopts. The Relevance AI campaign targeted exactly that audience with wheatpaste posters across the corridor. SF tech audiences share what they see online, which means strong work earns amplification beyond the install footprint.
Got a corner in San Francisco?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. San Francisco-mapped install plan back in 24-48 hours.