Sidewalk stencil advertising in New York City.
Biodegradable chalk sprayed through cut stencils onto the pavement across SoHo, the Lower East Side, Williamsburg, Hell's Kitchen, and Bed-Stuy. Per-placement pricing, a GPS photo of every stencil.
From $2,500, stencil-cutting and install both included. 5-7 days from brief to first stencil.
500+ documented installs · a GPS photo of every stencil · biodegradable chalk, cut and sprayed in-house
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
We cut it, spray it, and prove it.
Stencil-cutting and install under one roof — biodegradable chalk sprayed onto the pavement by a local crew, then a GPS photo of every stencil. Temporary by design, so it clears itself.
- Cut + spray, in-houseOne team, stencil to sidewalk — no broker, no markup
- Biodegradable chalkWater-soluble — clears with rain and foot traffic, no residue
- A GPS photo of every stencilWide · mid · detail, lat-long stamped on every hit
- Zero municipal removalsTemporary by design — nothing for a city to scrape off
Cut clean, sprayed sharp on the pavement.
Where the city actually looks — down.
Corner after corner, New York-wide.
Brands run sidewalk stencils with us because pavement gets read at commuter pace — VAURA for a launch corridor, Relevance AI for an event, Bloom Effects for retail.
- 100chalk stencils · VAURA Pilates, Austin · East 6th
- 100stencils · Relevance AI, SF · downtown launch
- 25stencils · OneRepublic, NYC · album launch
500+ documented installs · zero municipal removals on record · a GPS photo of every stencil
- From $2,500 Sidewalk stencils Biodegradable chalk · 5-7 days in New York
- From $3,500 Wheatpaste posters 36×48 sheets · hand-pasted
- From $3,000 Snipes + stickers Light-pole · utility-box · 5-10d
- From $18,000 Hand-painted murals Brush-painted · building scale
- Rush +80-150% Expedited campaigns 24-72hr brief-to-stencil
New York walks eyes-down.
New York has the densest foot traffic in the country. A chalk stencil at a crosswalk or a subway mouth lands in the one place a phone or a billboard can't — the pavement, where people look while they move.
We cut the stencil in-house, spray it in biodegradable chalk that clears itself with rain, and send a GPS photo of every mark inside four hours.
Six corridors. Six pavements.
- SoHo bluestone + concrete · 10-18 days
Bluestone and concrete under all-day shopper traffic. We chalked Bloom Effects here.
- Lower East Side concrete sidewalk · 7-14 days
Concrete under nightlife and indie retail — marks read to the going-out crowd, wear faster.
- Williamsburg concrete + brick · 10-16 days
Bedford Avenue's retail grid, concrete and brick. The third leg of the Bloom Effects run.
- Hell's Kitchen concrete sidewalk · 7-12 days
West Side transit crush. Bubly Fresh ran eleven here — chalk gave a decal-peeling rival nothing to peel.
- Bed-Stuy residential concrete · 12-21 days
Brownstone residential concrete abrades slow, so marks hold longest. Bed-Stuy Kids Soccer Club ran five.
- Downtown commuter corridors concrete + granite · 7-12 days
FiDi crossings, thousands of morning feet. OneRepublic ran twenty-five for the "Artificial Paradise" launch.
Four steps. Brief to proof.
The same crew runs every step — cut, scout, spray, prove. No broker, no outsourced lead time.
- 01
Brief + count
Send creative, corridors, dates. In 48 hours you get a placement count, a corridor map, and a per-stencil budget.
- 02
Scout + cut
Our NYC captain walks the corridors at commute hour and sites each mark. Stencils are cut in-house — no vendor to wait on.
- 03
Spray
Crews spray biodegradable chalk through the cut stencil at commute hour. Reverse-stencil marks are pressure-washed in instead.
- 04
Prove + refresh
A GPS photo of every stencil hits the portal within four hours. We audit wear at 7, 14, and 21 days and refresh any fade inside the run.
Biodegradable. Temporary. Documented.
A temporary chalk mark is a different animal from a permanent one, and we run it that way.
The chalk is biodegradable and water-soluble, so every stencil clears itself with rain and foot traffic — nothing is affixed, nothing has to be removed. That's why the ledger reads zero municipal removals across 500+ installs.
Where a mark fronts private retail or a BID plaza we clear it with the owner first; on open sidewalk we run where no permit is required, and we photograph every one.
The New York City stencil playbook Operator detail · surfaces, climate, timing
How we run sidewalk stencils in New York
A stencil goes down in biodegradable chalk through a cut mask onto the pavement — eye-down, where a New Yorker actually looks while moving. It’s not a poster, not vinyl, not a decal. Chalk clears itself with rain and feet, which is the whole compliance story: temporary by design, zero municipal removals. On older, grimier pavement we flip it — a reverse stencil pressure-washes the clean shape out of the dirt, adding nothing.
New York’s pavement isn’t uniform and we plan for it: SoHo bluestone under shopper traffic, Bed-Stuy residential concrete that holds a mark longest, the downtown commute corridors that wear fastest and reach the most feet at once. OneRepublic’s twenty-five-stencil “Artificial Paradise” run keyed straight to those morning corridors. Every mark closes the same way — a GPS photo, wide/mid/detail, in the portal within four hours — whether it’s a Huda Beauty flagship run or five community stencils for the Bed-Stuy Kids Soccer Club.
Internal cross-links
Sidewalk stencils in New York pair naturally with the city’s other street formats. For the canonical service overview, see sidewalk stencil advertising. For large-format paper on private walls across the same corridors, see wheatpaste advertising in New York City. For pricing, see the pricing page, and to brief a campaign, head to contact. For the broader New York City coverage hub, see New York City street advertising. The Bloom Effects run is written up at the case study.
New York questions.
The short version. The brief covers the rest.
Q · 01 Is sidewalk stencil advertising legal in New York City?
The chalk is biodegradable and water-soluble, so every stencil clears itself with rain and foot traffic — nothing is affixed, nothing has to be removed. Our ledger shows zero municipal removals. Where a mark fronts private retail or a BID we clear it with the owner first; on open sidewalk we run where no permit is required, and we photograph every one.
Q · 02 How much does a sidewalk stencil campaign cost in New York City?
Sidewalk stencils start at $2,500, stencil-cutting and install included. The number moves with placement count, turnaround, and refresh cadence. Quote back in 24-48 hours, full rate card on our pricing page, no RFP gatekeeping.
Q · 03 Which New York City neighborhoods do you cover for stencils?
SoHo, the Lower East Side, Williamsburg, Hell's Kitchen, Bed-Stuy, and the downtown commuter corridors. Real runs on the ground here — Bloom Effects (7 stencils), Bubly Fresh (11), OneRepublic (25), Bed-Stuy Kids Soccer Club (5).
Q · 04 How long does a chalk stencil last?
It's temporary by design — rain and feet clear it. Residential pavement like Bed-Stuy holds longest; a Hell's Kitchen or FiDi commute corridor wears fastest. We audit at 7, 14, and 21 days and refresh any fade inside the run.
Q · 05 What is a reverse stencil?
Instead of spraying chalk on, we pressure-wash the clean shape out of grimy pavement — nothing is applied, grime is removed. It's the most defensible mark we make and reads best on older, dirtier sidewalks. Bloom Effects ran one alongside its chalk placements.
Got an NYC sidewalk?
We've got the chalk.
Send the brief. SoHo, the Lower East Side, Williamsburg, Hell's Kitchen, Bed-Stuy, the downtown commuter corridors. New York City sidewalk-stencil numbers return inside 48 hours, built on the published per-placement floor.