Guerrilla street marketing in Lexington.
Wheatpaste, murals, stencils, and pole-stickers across Lexington, from Distillery District, Downtown, Chevy Chase. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 5Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Lexington streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Lexington corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Lexington streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Lexington.
Lexington is a bluegrass-country market with three calendar peaks layered on a year-round UK academic ring of 30,000 students. The Distillery District carries roughly fifteen paste-friendly walls along Manchester Street and coordinates the fastest of any neighborhood. A pre-staged Distillery District plus Downtown ring catches the Keeneland and bourbon-trail audience without competing for paid-media inventory, foot-level reach across three distinct audience reads.
Three reasons brands book us here
- 1Distillery District carries the densest open paste corridor
Manchester Street between Forbes and Old Frankfort Pike runs roughly fifteen paste-friendly walls across distillery tasting rooms, breweries, galleries, and event venues. Bourbon-trail tourism stacks weekend foot traffic on top of weekday office walks from the Toyota North America footprint and the Kentucky Equine Research presence. Property owners here coordinate the fastest of any Lexington neighborhood. Most campaigns route this corridor first.
- 2South Limestone and Downtown carry the UK and civic reads
South Limestone between Euclid and Maxwell carries the UK-adjacent commercial walk: 30,000 students moving between the Whitehall Classroom Building and the High Street commercial spine each class day. Downtown Lexington picks up the office, hospitality, and equine-industry audience along Main Street and Vine. SEC basketball at Rupp Arena adds twenty-plus event nights each winter, and football Saturdays at Kroger Field stack incremental campus traffic seven times a fall. Best fit for education-edtech, apparel, music, and consumer tech.
- 3Chevy Chase and Hamburg for the affluent and tourism reads
Chevy Chase serves the higher-income residential audience around East High Street and the Idle Hour Country Club ring. Hamburg picks up the Sir Barton Way retail-and-restaurant scale on the eastside. The Keeneland racing seasons in April and October concentrate national equine-industry press, hospitality spend, and tourism into a six-week compressed window. Best fit for tourism, food and beverage, and home services brands needing reach past the bourbon-and-campus crowd.
Where we run it · 5 neighborhoods
- 01Distillery DistrictManchester St between Forbes and Old Frankfort PikeDistillery and brewery walls · gallery and event rowT2
- 02DowntownMain St · Vine St · CheapsideBrick · commercial · hospitality frontageT2
- 03Chevy ChaseEast High St · Idle Hour Country Club ringPainted commercial · affluent residential ringT2
- 04HamburgSir Barton WayEastside retail and restaurant scaleT2
- 05BeaumontWestside commercial-residential blocksCommercial-residential wallsT2
Surfaces, permits & timing
Surfaces
5 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Lexington, wheatpaste is fair game on private walls once the owner has signed off in writing, and Code Enforcement treats those permissioned surfaces as a property-rights matter rather than a code violation. The Downtown core falls under the Downtown Lexington Partnership overlay, which layers stricter signage rules along Main Street, Vine Street, and the Cheapside-Triangle Park radius, so we clear each placement against both the city code and that overlay. The Distillery District runs on an established commercial-wall culture up Manchester Street where owners turn coordination around fast. The University of Kentucky owns its campus outright, so we leave university walls alone and work only the South Limestone and Euclid commercial frontages bordering it. Utility poles, transit shelters, and the public right-of-way are never in play. Keeneland's April and October meets tighten property-coordination calendars across Chevy Chase and the airport corridor, and bourbon-trail tourism runs hottest September through November.
When to run
April through October is the optimal window, with September through November hitting bourbon-trail tourism peak plus SEC football. Winter campaigns, December through February, need a weather contingency. Keeneland racing runs three weeks in April and three weeks in October, concentrating equine-industry press, hospitality spend, and tourism across the airport corridor, Chevy Chase, and Downtown. SEC basketball at Rupp Arena adds twenty-plus event nights each winter, and football Saturdays at Kroger Field stack incremental campus traffic seven times a fall.
From the field · Lexington & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Lexington streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Lexington route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Lexington quote in 24–48h
Start your Lexington campaign.
Cross the city line.
Lexington briefs regularly extend into the rest of Kentucky. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Lexington brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Lexington crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Lexington brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Lexington?
Yes — every Lexington install runs on private walls with a signed owner agreement in hand first, and Code Enforcement treats those permissioned surfaces as a property-rights question rather than a signage violation. The Downtown core falls under the Downtown Lexington Partnership overlay, so anything along Main Street, Vine, and the Cheapside-Triangle Park radius gets pre-cleared against both the city code and that district layer. The University of Kentucky owns its campus walls, so we stay off them and work only the South Limestone and Euclid commercial frontages that border the university. Utility poles, transit shelters, and anything in the public right-of-way stay untouched.
Q · 02 How much does a Lexington wheatpaste campaign cost?
Lexington campaigns open at $3,500 with both printing and installation folded in — no separate line items. Programs that string together the Distillery District, Downtown, South Limestone, Chevy Chase, and Hamburg build up from that floor. Keeneland's April and October meets and SEC home-football weekends run roughly fifteen percent higher, since property owners get harder to book when those windows compress. The number follows print volume and crew days, not the brand on the wall, and a firm quote lands within 24 to 48 hours.
Q · 03 How does Keeneland season change a campaign?
Keeneland runs three weeks each April and three weeks each October, pulling equine-industry press, hospitality spend, and tourism traffic through the airport corridor, Chevy Chase, and Downtown all at once. Staging a Distillery District plus Downtown ring ahead of the meet catches that crowd at foot level without bidding against everyone else for paid-media inventory. Tourism and bourbon brands can line the timing up using our [hospitality and hotels audience playbook](/audiences/hospitality-hotels/) and [food and beverage audience playbook](/audiences/food-beverage/).
Q · 04 Which Lexington neighborhoods get the strongest paste-up coverage?
The Distillery District along Manchester Street carries the densest run of open paste-friendly walls — roughly fifteen across distillery tasting rooms, breweries, and galleries — and its owners coordinate quickest. South Limestone between Euclid and Maxwell handles the UK-adjacent commercial walk, while Main Street and Vine cover Downtown's office and hospitality frontage. Chevy Chase reads the affluent residential ring around East High Street, Hamburg picks up eastside retail scale on Sir Barton Way, and Beaumont rounds out the westside. Most runs open on the Distillery District plus one secondary corridor, then widen from there.
Q · 05 How long does it take to launch a Lexington campaign?
Figure seven to fourteen days from creative lock to the first wall, or same week when print files are press-ready and the properties are already cleared. December through February needs a weather buffer built into the schedule. April through October is the sweet spot, and September through November stacks the bourbon-trail tourism peak on top of SEC football Saturdays at Kroger Field.
Got a corner in Lexington?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Lexington-mapped install plan back in 24-48 hours.