Guerrilla street marketing in Louisville.
Wheatpaste, murals, stencils, and pole-stickers across Louisville, from NuLu, Bardstown Road / Highlands, Butchertown. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Louisville streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Louisville corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Louisville streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Louisville.
Louisville's working block is NuLu. Roughly forty active paste-friendly walls along East Market, another twenty-five across Bardstown Road and Butchertown. East Market runs galleries, independent retail, distillery storefronts, and food halls onto the same six blocks, with the First Friday Trolley Hop looping monthly, so new work reads as part of the rotation. Bardstown Road carries two miles of seven-day foot traffic at hold-times that match coastal markets. The wall reads first, the brand second.
Three reasons brands book us here
- 1NuLu is the working corridor
East Market between Floyd and Wenzel runs the densest paste-friendly block in the city. Galleries, independent retail, distillery storefronts, and food halls all push foot traffic onto the same six blocks. First Friday Trolley Hop loops the corridor every month. New work reads as part of the rotation, not a billboard on top of it.
- 2Bardstown Road delivers seven-day foot traffic
The Highlands carry roughly two miles of independent retail along Bardstown Road, from Baxter through Douglass Loop. Music venues, vintage shops, dining, and craft retail anchor evening walk-ups every night of the week. Lifestyle, beverage, and apparel reads convert on the corridor at hold-times that match coastal markets.
- 3Derby Week is the calendar tentpole
Kentucky Derby in early May pulls 150,000 attendees to Churchill Downs and pushes another 250,000 onto Downtown, Old Louisville, and NuLu sidewalks across Derby Festival's two weeks. Install windows in April are the highest-impact placements of the year. Bourbon-trail tourism carries the secondary peak from September through November.
Where we run it · 6 neighborhoods
- 01NuLuEast Market · Floyd · WenzelRaw brick · gallery storefront · distillery wallT1
- 02Bardstown Road / HighlandsBardstown Rd · Baxter · Douglass LoopIndependent retail · music-venue wallT1
- 03ButchertownStory Ave · warehouse blocksWarehouse wall · raw brickT1
- 04GermantownGoss AveWorking-block wallT1
- 05DowntownKFC Yum! Center adjacency · office corridorsCommercial wallT1
- 06Old LouisvilleUofL campus-adjacent blocksHistoric-district wallT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
Louisville treats paste-up on private property with written owner consent as a property-rights matter; complaints route to the building owner. NuLu property owners along East Market have hosted gallery walls and rotating commercial work for over a decade. Bardstown Road and Butchertown follow the same pattern. Old Louisville carries historic-district overlays we coordinate against on certain blocks before any install; we pre-clear against both city code and overlay. Public infrastructure (poles, TARC transit, right-of-way) is off-limits. Paperwork files at the zip-code level with a single standard across every active block.
When to run
Seven to fourteen days from creative lock to first install, no seasonal blackout. The Kentucky Derby in early May is the year's tentpole: it pulls 150,000 to Churchill Downs and pushes another 250,000 onto Downtown, Old Louisville, and NuLu sidewalks across Derby Festival's two weeks. Posters up in mid-April hold through the first Saturday in May and pick up reach from 400,000-plus festival visitors, so NuLu and Downtown both peak while Bardstown Road catches the after-hours flow. Bourbon-trail tourism carries the secondary peak September through November.
From the field · Louisville & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Louisville streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Louisville route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Louisville quote in 24–48h
Start your Louisville campaign.
Cross the city line.
Louisville briefs regularly extend into the rest of Kentucky. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Louisville brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Louisville crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Louisville brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Louisville?
Yes, with written owner consent on private property. The crew secures that paperwork before every install. Public infrastructure (poles, TARC, transit, right-of-way) is never touched. Old Louisville's historic-district overlay adds review on certain blocks; we pre-clear against both city code and overlay before install.
Q · 02 Which Louisville neighborhoods carry the strongest paste-up coverage?
NuLu carries the densest paste-friendly brick. Bardstown Road and the Highlands handle seven-day foot traffic. Butchertown and Germantown layer in working-block retail. Downtown covers office and convention. Old Louisville picks up the campus-adjacency reach near UofL. Crescent Hill rounds out the residential mix. Most campaigns route NuLu first.
Q · 03 How does Derby Week change campaign timing?
Derby is the single biggest tentpole in the calendar. Posters that go up in mid-April hold through the first Saturday in May and pick up reach from 400,000-plus visitors across the two-week festival. Hospitality, beverage, fashion, and bourbon reads convert best on that window. NuLu and Downtown both peak; Bardstown Road catches the after-hours flow.
Q · 04 How much does a Louisville wheatpaste campaign cost?
Wheatpaste in Louisville starts at $4K per campaign, print and install included. Multi-neighborhood programs across NuLu, Bardstown Road, Butchertown, Germantown, and Downtown price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 05 Does bourbon-trail tourism affect placement?
Yes. Distillery row in NuLu and the broader Urban Bourbon Trail push tourism foot traffic through the same corridors that carry the local working blocks. Travel, hospitality, food-and-beverage, and barrel-aged-anything reads hit a high-intent audience September through November and again across Derby Festival in late April.
Got a corner in Louisville?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Louisville-mapped install plan back in 24-48 hours.