Guerrilla street marketing in Covington.
Wheatpaste, murals, stencils, and pole-stickers across Covington, from MainStrasse Village, Roebling Point, Downtown. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Covington streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Covington corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Covington streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Covington.
Covington sits directly across the Ohio River from downtown Cincinnati, linked by the Roebling Suspension Bridge, and the metro audience moves both ways. A campaign here taps the Cincinnati market at Kentucky-side cost, foot-level on commercial walls, not drive-by on a highway billboard. A brand that runs MainStrasse owns the walkable center.
Three reasons brands book us here
- 1MainStrasse Village anchors the wall inventory
The MainStrasse Village historic district carries the densest run of paste-friendly brick in the metro. Nineteenth-century storefronts, German-heritage frontage, and bar and restaurant exteriors sit on walkable blocks that fill on weekends and run through Oktoberfest.
- 2Across the river from Cincinnati
Covington sits directly across the Ohio River from downtown Cincinnati, linked by the Roebling Suspension Bridge. The metro audience moves both ways. Reach here taps the Cincinnati market at Kentucky-side cost, foot-level on commercial walls, not drive-by on a highway billboard.
- 3Roebling Point holds the all-week traffic
The Roebling Point district along the riverfront carries restaurants, offices, and pedestrian flow beyond event nights. The blocks between the bridge and Downtown absorb steady foot traffic that a campaign converts into reach on permissioned walls.
Where we run it · 3 neighborhoods
- 01MainStrasse VillageHistoric district storefront blocksRaw brick · 19th-century storefront · bar and venue frontageT2
- 02Roebling PointRiverfront blocks between the bridge and DowntownPainted commercial · riverfront walls · restaurant exteriorsT2
- 03DowntownCore corridors facing the Cincinnati skylinePainted commercial · office corridors · river-facing wallsT2
Surfaces, permits & timing
Surfaces
3 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Kentucky a pasted wall comes down to property rights: once the owner signs written consent, the install is fully legal, and we lock that paperwork before the crew loads in. Public infrastructure, meaning utility poles, transit, and anything in the right-of-way, never carries our work; the surfaces are private brick and painted commercial frontage across MainStrasse Village, Roebling Point, and Downtown. Because the MainStrasse Village historic district layers facade rules on top of ownership, our compliance file pre-clears those blocks before dispatch so nothing goes up out of code.
When to run
Kentucky summers run hot and humid, so crews work pre-dawn windows June through August, and fall is the cleanest install season. MainStrasse Oktoberfest pulls a large fall crowd into the village blocks every September. Goettafest and riverfront festivals across the summer draw metro traffic from both sides of the Ohio. The Cincinnati audience moves into Covington for nightlife and dining year-round, and game days across the river spill over the bridge.
From the field · Covington & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Covington streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Covington route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Covington quote in 24–48h
Start your Covington campaign.
Cross the city line.
Covington briefs regularly extend into the rest of Kentucky. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Covington brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Covington crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Covington brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Covington?
Yes. Kentucky treats a pasted wall as a property-rights question, so with written owner consent the install is legal, and we hold that paperwork before a single sheet goes up. Along MainStrasse Village's 19th-century storefront brick the historic district adds facade rules, which our compliance file clears block by block, and Roebling Point's riverfront restaurant frontage owners sign off the same way. Utility poles, transit, and anything in the public right-of-way stay untouched.
Q · 02 How much does a Covington wheatpaste campaign cost?
Campaigns open at $3,500 with printing and installation both inside that number. Stacking MainStrasse Village, Roebling Point, and Downtown into one run prices up from that floor, driven by sheet count, wall count, size, and how many services combine, never by whose poster it is. We turn a firm quote around in 24 to 48 hours.
Q · 03 Which Covington neighborhoods get the strongest paste-up coverage?
MainStrasse Village carries the densest paste-friendly brick in the metro, raw 19th-century storefront walls with bar and venue frontage on blocks that fill every weekend and run through Oktoberfest. Roebling Point adds painted commercial and riverfront walls with restaurant exteriors that hold pedestrian flow all week, not just event nights. Downtown's river-facing office corridors tie the two districts together and point at the Cincinnati skyline, so a run that opens on MainStrasse owns the walkable center first.
Q · 04 How long does it take to launch a Covington campaign?
Most weeks run seven to fourteen days from creative lock to the first wall. September's MainStrasse Oktoberfest and the summer riverfront festivals like Goettafest tighten property coordination and crew scheduling, so those windows want extra lead time. Outside the event calendar, same-week installs are doable once print files are press-ready.
Q · 05 Do you run pole stickers and stencils in Covington too?
Yes. Pole stickers go up on commercially permissioned poles and construction hoarding across MainStrasse Village and Roebling Point, and sidewalk stencils hit the high-traffic pavement in the village and along the riverfront in chalk paint or biodegradable spray. Every format ships with GPS-stamped photo proof: wide, mid, and detail on each placement.
Got a corner in Covington?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Covington-mapped install plan back in 24-48 hours.