Door Hanger Distribution.

Door hanger distribution is residential leave-behind marketing, printed cards with a die-cut hole hung directly on a doorknob or apartment-door handle by a crew walking a defined neighborhood route. The format converts a print-only asset into a guaranteed-impression delivery: the resident sees the door hanger every time they open or close their door. It is the highest-completion-rate residential channel in print advertising because the placement is captive, the door hanger is not in a mailbox to be discarded with the bills.

Single-family residential neighborhoods, condo and townhouse complexes, walk-up apartment buildings, and (with building management permission) lobbies of mid-rise residential buildings. We do not distribute in buildings that prohibit solicitation, in gated communities without HOA approval, or on doors with posted no-solicitation notices. Route lead confirms legality and permission before any crew dispatches.

Single distributor: 200–400 door hangers per 6-hour shift in single-family neighborhoods (longer walking distance per door). 400–700 per shift in dense walk-up apartment districts. Two-person crew: 600–1,200 door hangers per shift. Multi-day programs scale linearly. A 5,000-hanger program in a tier-1 market typically wraps in 4–6 days across 2 crews.

Industry benchmark: 1–3% response rate for retail and restaurant promotions, 3–8% for political and community-organizing campaigns, and 5–12% for time-sensitive local services (HVAC, plumbing, lawn care). Response rate depends heavily on the offer, the audience match, and the design. Premium paper stock and die-cut shape increase pickup and reduce immediate-discard rate.

Daily reports during active distribution: total doors hit per route, hours worked per crew, observed neighborhood density, weather conditions, and any access issues (locked buildings, hostile residents). GPS heat map of completed routes. Photo documentation of crews on-shift. Final wrap deck delivers route-level hanger counts and (if a tracking code or QR is on the hanger) scan-rate data integrated with your analytics platform.

We design and print, or you supply press-ready artwork. Standard door hanger sizes: 4.25×11 (standard), 3.5×8.5 (compact), 4.25×14 (oversized). Die-cut hook in three styles (standard round, narrow oval, perforated tear-off). Premium finishes (spot-UV, foil stamp, perforated coupon, double-sided full color) add 10–25% to print cost. Print runs from 1,000 to 100,000+ produced in-house or through partner press.