Guerrilla street marketing in Berkeley.
Wheatpaste, murals, stencils, and pole-stickers across Berkeley, from Telegraph, Downtown, West Berkeley. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 5Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Berkeley streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Berkeley corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Berkeley streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Berkeley.
Berkeley routes 45,000 UC students, a working biotech corridor, and a dense independent-retail cluster through a five-square-mile grid. The audience documents on Twitter and Instagram constantly, so walls earn organic social pickup for 14 to 21 days after install. A brand on permissioned brick along Telegraph or West Berkeley warehouse frontage reaches academic, tech-adjacent, and political audiences where they already live. Political campaigns route on "street marketing" framing rather than "guerrilla."
Three reasons brands book us here
- 145,000 students in five square miles
Telegraph Avenue runs the independent-retail spine south of campus past Amoeba, Moe's, and Rasputin. The Downtown BART hub puts tech-recruiting creative in front of commuters. Berkeley routes 45,000 UC students, a biotech corridor, and dense independent retail through one five-square-mile grid.
- 2An audience that documents everything
Berkeley's audience documents on Twitter and Instagram constantly. Walls earn organic social pickup for 14 to 21 days after install. West Berkeley warehouse frontage along Gilman and Fourth Street frames biotech-launch creative. North Berkeley's Gourmet Ghetto reaches the higher-income food-and-craft crowd.
- 3We clear the ordinance before the wall goes up
Berkeley runs a stricter local poster-and-banner ordinance than most California cities, covering anything visible from the public right-of-way. We file the city-specific clearance check in writing before any wall goes up. UC campus property stays closed, and we work the commercial blocks just outside. Political campaigns route on street-marketing framing.
Where we run it · 5 neighborhoods
- 01TelegraphTelegraph Avenue · Durant to DwightCommercial frontage · lamppost pole densityT2
- 02DowntownShattuck Avenue · Center StreetSide-street brick · pedestrian-zone pavementT2
- 03West BerkeleyGilman · University · Fourth StreetWarehouse brick · design-corridor wallsT2
- 04North BerkeleyShattuck Avenue north of UniversityRestaurant and craft-retail interiors · pedestrian pavementT2
- 05ElmwoodCollege AvenueIndependent retail · cafe and bookstore interiorsT2
Surfaces, permits & timing
Surfaces
5 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In California, a poster on a permissioned wall is treated as a private-property arrangement, so with the owner's written consent the install is fully legal. Berkeley layers on a tighter poster-and-banner ordinance than most cities in the state, reaching anything visible from the public right-of-way, and we file that city-specific clearance in writing before a wall ever goes up. UC Berkeley campus property, including Sproul Plaza, Memorial Glade, and the Free Speech Movement Cafe, is closed to us, so we stay on the commercial blocks just past the campus boundary. Right-of-way utility poles and AC Transit are never in play. Code-enforcement response tracks the local ordinance, and every California campaign holds a clean record of zero municipal removals.
When to run
The Bay Area weather window favors spring through fall for exterior paste. Berkeley's microclimate is mild, but the summer marine-layer fog can delay morning installs an hour or two. Winter rain season from December through March adds one to two days for cure-time scheduling, and rare below-32-degree windows require paste-handling adjustments. Event calendar: UC Berkeley commencement in May, fall move-in in August, and Cal homecoming in October all surge the Telegraph and Downtown corridors, the Greek Theatre summer concert series pulls regional audiences, BAMPFA runs an active exhibition calendar, and the Solano Stroll lands in September.
From the field · Berkeley & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Berkeley streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Berkeley route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Berkeley quote in 24–48h
Start your Berkeley campaign.
Cross the city line.
Berkeley briefs regularly extend into the rest of California. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
Your Berkeley quote comes off a published rate card, not a sales call. Per-discipline floors, permits and scaffold at cost, and no markup buried in an RFP.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Berkeley crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Berkeley brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Berkeley?
Legal on private walls when the owner signs off in writing, which we lock down before a single sheet goes up. Berkeley enforces a tighter poster-and-banner ordinance than most California cities, reaching anything visible from the public right-of-way, so we file the city-specific clearance in writing ahead of the install. Sproul Plaza, Memorial Glade, and the rest of UC campus property stay off our list; we run the commercial frontage just outside the boundary, like Telegraph south of campus. Utility poles in the right-of-way and AC Transit stay untouched, and California work carries zero municipal removals.
Q · 02 How much does a Berkeley wheatpaste campaign cost?
Pricing opens at $3,500 a campaign with both printing and installation folded in, no separate line items. Running several corridors at once, say Telegraph plus West Berkeley's Gilman-and-Fourth-Street warehouse frontage plus the Downtown BART blocks, scales up from that floor. The figure follows size, location count, turnaround, and service mix, never the name on the poster. A firm quote comes back inside 24 to 48 hours.
Q · 03 Which Berkeley neighborhoods get the strongest paste-up coverage?
Five active install zones. Telegraph Avenue between Durant and Dwight runs the independent-retail spine past Amoeba, Moe's, and Rasputin, with dense lamppost frontage. Downtown works the Shattuck-and-Center brick around the BART hub where tech-recruiting creative reads. West Berkeley's warehouse brick along Gilman and Fourth Street frames biotech-launch work, North Berkeley's Gourmet Ghetto reaches the food-and-craft crowd along the Chez Panisse corridor, and Elmwood's College Avenue retail rounds it out.
Q · 04 How long does it take to launch a Berkeley campaign?
Roughly seven to fourteen days from creative lock to first install, with same-week turns possible when print-ready files are in hand. Build in the pre-clearance step, since Berkeley's ordinance clearance has to be filed in writing before any wall goes live. And on summer mornings the marine-layer fog can push installs back an hour or two until it burns off.
Q · 05 Can a campaign line up with UC Berkeley move-in or homecoming?
Absolutely. Fall move-in in August and Cal homecoming in October both flood the Telegraph and Downtown corridors, and May commencement does the same, so we get the walls up before the crowd lands. Off the campus calendar, the Greek Theatre summer concert series pulls a regional audience, BAMPFA keeps an active exhibition schedule, and the Solano Stroll arrives in September, all of which we can build a timing plan around.
Got a corner in Berkeley?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Berkeley-mapped install plan back in 24-48 hours.