Guerrilla street marketing in Oakland.
Wheatpaste, murals, stencils, and pole-stickers across Oakland, from Temescal, Uptown, Jack London Square. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Oakland streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Oakland corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Oakland streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Oakland.
Oakland's working blocks live in Temescal and Uptown. Roughly sixty paste-friendly brick walls across the two corridors, another twenty-five across Jack London Square, Fruitvale, and Lake Merritt. Property owners here came up alongside the gallery scene, so new commercial work reads as part of the Friday Art Murmur orbit, not a billboard dropped on top of it. Fruitvale's bilingual International Boulevard density reaches an audience other cities can't match. The wall reads first, the brand second.
Three reasons brands book us here
- 1Temescal and Uptown carry the working brick
Telegraph between 40th and 51st through Temescal Alley, then south into Uptown along Broadway and 25th. Roughly sixty paste-friendly walls across the two corridors. Property owners here came up alongside the gallery scene; new commercial work reads as part of the Friday Art Murmur orbit, not a billboard dropped on top of it.
- 2Lake Merritt is the daytime foot-traffic loop
Three-mile pedestrian circuit pulling tens of thousands of weekend walkers around Grand and Lakeshore. Pole inventory along the lake edge and storefront walls along Grand Avenue convert lifestyle, fitness, and CPG reads. Saturday farmers market doubles the foot count from May into October.
- 3Fruitvale and East Oakland for cultural reach
Fruitvale International Boulevard carries the bilingual storefront density other cities can't match. Music, beverage, footwear, and apparel brands rooted in Bay culture (Too $hort and E-40 country) hit a real audience here, not a focus-group version of it. Spanish-and-English creative runs through the same install.
Where we run it · 6 neighborhoods
- 01TemescalTelegraph 40th-51st · Temescal AlleyRaw brick · alley storefrontT1
- 02UptownBroadway · Telegraph · 25th StGallery wall · raw brickT1
- 03Jack London SquareWaterfront · warehouse blocksWaterfront warehouse · storefrontT1
- 04Lake MerrittGrand Ave · LakeshorePole inventory · storefrontT1
- 05FruitvaleInternational BlvdBilingual storefront · venue wallT1
- 06RockridgeCollege AveRetail storefrontT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
Oakland treats paste-up on private property with written owner consent as a property-rights matter. Complaints route to the building owner. Temescal Alley landlords and Uptown gallery owners along Telegraph and 25th run rotating commercial work alongside murals and gallery posters. Fruitvale and Jack London Square carry the same standard. Temescal and Uptown both carry neighborhood-association guidance on top of city code, and we pre-clear walls against both layers before install. Public infrastructure (poles, BART, AC Transit, right-of-way) is off-limits. We file consent letters at the zip-code level and follow the same paperwork floor across every block we touch.
When to run
No seasonal blackout. First Friday Art Murmur pulls thousands of walkers into Uptown gallery blocks every month, and the install window before First Friday is the highest-impact placement for gallery-adjacent walls on Telegraph and 25th. Lake Merritt's Saturday farmers market doubles weekend foot count May through October. A's home stands push traffic through Jack London Square and the Coliseum BART corridor on game nights, with concert season at the Fox and Paramount driving the Uptown corridor most weeknights.
From the field · Oakland & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Oakland streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Oakland route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Oakland quote in 24–48h
Start your Oakland campaign.
Cross the city line.
Oakland briefs regularly extend into the rest of California. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Oakland brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Oakland crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Oakland brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Oakland?
Yes, with written owner consent on private property. The crew secures that paperwork before every install. Public infrastructure (poles, BART, AC Transit, right-of-way) is never touched, period. Temescal Alley and Uptown both carry neighborhood-association guidance on top of city code; we pre-clear walls against both layers.
Q · 02 Which Oakland neighborhoods carry the strongest paste-up surfaces?
Temescal and Uptown carry the densest paste-friendly brick. Jack London Square handles waterfront and weekend tourism. Lake Merritt converts daytime foot traffic. Fruitvale runs bilingual storefront reach. Rockridge and Piedmont Avenue layer in retail and dining corridors. Most campaigns route Temescal or Uptown first and expand outward.
Q · 03 How does the Art Murmur calendar affect timing?
First Friday Art Murmur pulls thousands of walkers into Uptown gallery blocks every month. The install window before First Friday is the highest-impact placement of the month for gallery-adjacent walls along Telegraph and 25th. The crew schedules around the calendar when a launch can flex to it.
Q · 04 How much does an Oakland wheatpaste campaign cost?
Wheatpaste in Oakland starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across Temescal, Uptown, Jack London Square, Lake Merritt, and Downtown price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 05 Does the A's stadium calendar matter for placement?
Yes, while it lasts. Home stands push foot traffic through Jack London Square and the Coliseum BART corridor on game nights, plus the spillover into Uptown after evening games. Concert season at the Fox and Paramount runs in parallel and drives the same Uptown corridor most weeknights.
Got a corner in Oakland?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Oakland-mapped install plan back in 24-48 hours.