Guerrilla street marketing in Portland, OR.
Wheatpaste, murals, stencils, and pole-stickers across Portland, from Alberta Arts District, Mississippi, Hawthorne. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Portland streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Portland corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Portland streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Portland.
Portland runs on mural culture and an audience that reads the street closely. Roughly forty active brick walls live along NE Alberta Street and North Mississippi Avenue. Portland punches above its population on social: strong work gets photographed by passersby and spread through independent media and Pacific Northwest cultural newsletters within hours, so earned amplification on a well-placed campaign exceeds the install footprint by a wide multiplier.
Three reasons brands book us here
- 1Alberta and Mississippi, the working blocks
NE Alberta Street and North Mississippi Avenue carry the densest mural-culture wall inventory in the city. Raw brick walls, supportive property owners, and audiences embedded in the local arts register. Last Thursday on Alberta pulls the densest single-night pedestrian foot traffic in the neighborhood. Strong work reads as part of the visual register rather than dropped on top of it.
- 2Pearl District, the design audience
The Pearl District concentrates design firms, creative-industry offices, and a residential corridor with above-average disposable income. Posters here reach the audience that shapes Pacific Northwest cultural taste. Construction hoarding rotates through the corridor during ongoing development.
- 3Audience that photographs and shares
Portland punches above its population on social. Strong work gets photographed by passersby, posted to Instagram, and spread through independent media and Pacific Northwest cultural newsletters within hours. Earned amplification on a well-placed campaign exceeds the install footprint by a wide multiplier.
Where we run it · 6 neighborhoods
- 01Alberta Arts DistrictNE Alberta StreetRaw brick · gallery storefronts · mural corridorsT1
- 02MississippiNorth Mississippi AvenueRaw brick · venue exteriors · restaurant frontageT1
- 03HawthorneSE HawthornePainted commercial · indie-retail storefrontsT1
- 04Pearl DistrictDesign-firm corridorsConstruction hoarding · painted commercialT1
- 05NW 23rdNW 23rd AvenueBoutique retail · residential-corridor wallsT1
- 06Division StreetSE DivisionRestaurant frontage · arts-corridor wallsT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
Portland allows wheatpaste on private property with written owner consent. Alberta, Mississippi, and Hawthorne carry active mural and street-art culture with property owners that support visual work directly. Public infrastructure (utility poles, TriMet transit, right-of-way) is off-limits. The legal framework varies by neighborhood overlay (the Alberta Arts District, the Mississippi-Williams overlay, and Pearl District zoning each carry distinct facade-modification rules). The compliance matrix tracks each layer by zip code.
When to run
October through May, Portland gets rain often enough that wheatpaste scheduling shifts to dry-weather windows, because adhesion requires a dry surface before paste application. Crews track the forecast and schedule installs in 24-hour dry windows, and most wet-season briefs absorb a 2-day weather-contingency buffer. June through September runs on standard 7am starts. Event windows: Last Thursday on Alberta monthly, Pickathon in August and PDX Pop Now in summer for music, Feast Portland and craft-beer week for food-and-beverage, Trail Blazers, Timbers, and Thorns home dates, and Pedalpalooza in summer plus Cross Crusade in fall for cycling.
From the field · Portland & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Portland streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Portland route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Portland quote in 24–48h
Start your Portland campaign.
Cross the city line.
Portland briefs regularly extend into the rest of Oregon. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Portland brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Portland crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Portland brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Portland?
Yes, on private property with written owner consent. We secure that paperwork before every install. Public infrastructure (utility poles, TriMet transit, right-of-way) is never touched, period. Alberta and Mississippi's established mural culture means property owners actively support visual work. The legal framework varies by neighborhood overlay; we pre-clear against the relevant layer.
Q · 02 How much does a Portland wheatpaste campaign cost?
Wheatpaste in Portland starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across Alberta, Mississippi, Hawthorne, the Pearl District, Downtown, and NW 23rd price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 03 Which Portland neighborhoods get the strongest paste-up coverage?
Alberta and Mississippi carry the densest mural-culture inventory along NE Alberta and N Mississippi. The Pearl District serves design and creative industries. Hawthorne pulls independent retail along SE Hawthorne. NW 23rd covers boutique retail. Division Street covers SE Portland's restaurant-and-arts corridor. North Williams holds the cycling-and-retail corridor. Downtown bridges them all.
Q · 04 How long does it take to launch a Portland campaign?
Seven to fourteen days from creative lock to first install during dry windows. Wet-season campaigns (October through May) require additional scheduling around 24-hour dry windows. Property coordination in Alberta and Mississippi is fast because long-standing relationships with gallery and studio owners hold across campaigns.
Q · 05 Does Portland rain affect install timing?
Yes. Wet season (October through May) shifts install scheduling to dry-weather windows because wheatpaste adhesion requires the surface to dry before paste application. Crews track the forecast and schedule installs in 24-hour dry windows. Summer campaigns (June through September) run on normal schedules. Most wet-season campaigns absorb a 2-day weather-contingency buffer in the timeline.
Got a corner in Portland?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Portland-mapped install plan back in 24-48 hours.