Guerrilla street marketing in Eugene.
Wheatpaste, murals, stencils, and pole-stickers across Eugene, from Whiteaker District, Downtown, Fairmount. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 5Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Eugene streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Eugene corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Eugene streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Eugene.
Eugene routes 22,000 UO students plus the TrackTown USA running audience through a four-mile downtown-to-campus corridor. The Whiteaker District holds the densest mural and street-art tenancy between Portland and San Francisco, so paste-up reads as native and earns organic Instagram pickup at higher rates than any other Eugene corridor. The outdoor-recreation, sustainability, and running-industry audience documents installs as part of its own outdoor presence. The brand showed up where the audience already lives.
Three reasons brands book us here
- 1University of Oregon reach plus TrackTown USA audience
Eugene routes 22,000 UO students, faculty, and the TrackTown running-and-track-and-field audience through a four-mile downtown-to-campus corridor. Posters along East 13th Avenue, Franklin Boulevard, and the Fairmount approach put work in front of the audience that defines Nike's home-region recruiting pipeline. Hayward Field hosts the USATF Outdoor Championships, World Athletics, and NCAA track-and-field finals on an annual rotation that pulls international running-press attention.
- 2Whiteaker District, the longest-running arts corridor on the West Coast
The Whiteaker District holds the densest mural and street-art tenancy between Portland and San Francisco. Property owners actively support paste-up, mural, and stencil work. The corridor runs as a self-organized arts overlay with multi-decade tenant relationships. Long-tenancy walls hold campaign access without renegotiation, and Whiteaker installs earn organic Instagram pickup at higher rates than any other corridor in Eugene.
- 3Outdoor-brand and sustainability audience that documents itself
Eugene concentrates outdoor-recreation (Patagonia, REI alumni network, Backcountry), sustainability (B Corp cluster, Burley, Bend Beer), and running-industry (Nike alumni, Brooks, Hoka regional reps) audiences inside a tight market. Brands targeting outdoor, sustainability, and running categories see organic Instagram pickup at higher rates than lowland markets because the audience documents installs as part of its own outdoor presence.
Where we run it · 5 neighborhoods
- 01Whiteaker DistrictBlair Boulevard · West 1st Ave · West 3rd Ave · West 7th AveBrick · painted commercial · mural wallsT2
- 02DowntownWillamette Street · Olive Street · 7th to 13th AvenuesBrick · painted commercialT2
- 03FairmountEast 13th Ave · East 19th AveBrick · painted commercialT2
- 04South EugeneEast 24th to East 32nd Avenues · Amazon Park corridorPainted commercialT2
- 05West EugeneWest 11th Avenue · Willamette RiverfrontPainted commercial · billboard-adjacentT2
Surfaces, permits & timing
Surfaces
5 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
Eugene clears paste-up on private property once the owner puts consent in writing, and we secure that before any crew mobilizes. The Whiteaker District's arts-overlay ordinance actively encourages outdoor activation and predisposes owners toward approval, but it exempts no address from that individual sign- off. Eugene Municipal Code §4.870 bars posting on public structures, utility poles, and city right-of- way, so LTD EmX shelters, University of Oregon property, the Knight Library, the Erb Memorial Union plaza, the Hayward Field perimeter, and Willamette River park fixtures stay off-limits no matter how much street they face. We verify property status with Lane County before scheduling; the city's Code Compliance department works complaints in 21 to 35 days, and Lane County handles anything beyond the city line.
When to run
Spring and fall are the strongest install windows. Pacific Northwest winter rain extends cure time November through March, so winter installs run with adjusted weather buffers. Hayward Field anchors the event calendar: USATF Outdoor Championships, World Athletics, NCAA track-and-field finals, and the Prefontaine Classic rotate annually and pull international running press. Event windows can carry 5x the foot-traffic density. UO semester windows and Whiteaker First Friday gallery nights add monthly spikes.
From the field · Eugene & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Eugene streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Eugene route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Eugene quote in 24–48h
Start your Eugene campaign.
Cross the city line.
Eugene briefs regularly extend into the rest of Oregon. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
Your Eugene quote comes off a published rate card, not a sales call. Per-discipline floors, permits and scaffold at cost, and no markup buried in an RFP.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Eugene crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Eugene brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Eugene?
Yes — Eugene permits paste-up on private walls once the owner signs off in writing, which we lock down before a single Whiteaker brick or Blair Boulevard mural wall gets touched. The district's arts overlay tilts owners toward yes, but it never substitutes for that address-level consent. Eugene Municipal Code §4.870 keeps utility poles, LTD EmX shelters, and city right-of-way off the table, and we leave UO property, the Hayward Field perimeter, and Willamette River park fixtures alone regardless of street visibility.
Q · 02 How much does a Eugene campaign cost?
Eugene campaigns open at $3,500 with both printing and installation folded into that number, not billed separately. Programs that stretch across Whiteaker, Downtown, Fairmount, South Eugene, and West Eugene scale up from the floor, and briefs timed to a Hayward Field meet need tighter lead time to lock walls before the crowd arrives. What you pay tracks print volume and crew days, never the brand on the poster, and the itemized quote lands within 24 to 48 hours.
Q · 03 Which Eugene neighborhoods get coverage?
Five corridors, each with its own audience. Downtown works Willamette and Olive Streets for the Hult Center policy, professional, and cultural crowd; the Whiteaker District carries the arts-and-music density along Blair Boulevard and West 3rd Avenue; Fairmount covers the UO-adjacent student and faculty blocks along East 13th and East 19th Avenues. South Eugene picks up faculty and the Eugene Symphony audience around the Amazon Park corridor, and West Eugene runs industrial drive-by frontage on West 11th Avenue toward the Willamette Riverfront.
Q · 04 Can BSM run UO student-recruiting and athletics briefs?
Yes — on privately-owned commercial frontage along the routes UO students and the TrackTown audience walk to and from campus, including the East 13th Avenue and Franklin Boulevard approaches. We never step onto UO property or inside the Hayward Field perimeter. For meet windows (USATF, World Athletics, NCAA finals) we pre-scout in March and lock walls by April so any May-through-July install is ready, and Nike-adjacent creative should clear the client's legal team before it goes to press.
Q · 05 How long does it take to launch a Eugene campaign?
Roughly seven to ten days from creative lock to the first wall. When press-ready files land and owner coordination is already cleared, same-week installs are on the table. Spring and fall hold the strongest windows; from November through March, Pacific Northwest rain stretches cure time, so winter runs build in adjusted weather buffers.
Got a corner in Eugene?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Eugene-mapped install plan back in 24-48 hours.