Guerrilla street marketing in Richmond.
Wheatpaste, murals, stencils, and pole-stickers across Richmond, from Carytown, Scott's Addition, Shockoe Bottom. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Richmond streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Richmond corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Richmond streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Richmond.
Richmond layers eras on top of each other. 19th-century brownstone in Church Hill, mid-century industrial in Scott's Addition, walkable retail in Carytown. The brick is older than most other markets and it reads that way on camera. Gallery partnerships hold across campaigns, so new work earns repeat wall access, and Scott's Addition property owners actively back visual work as part of the neighborhood's industrial-to-creative shift. The brick remembers everything.
Three reasons brands book us here
- 1Carytown holds the working spine
Cary Street runs nine blocks of independent retail, galleries, restaurants, and a curated creative audience. Raw brick walls along the commercial corridor support high-visibility placement for lifestyle and cultural work. Gallery partnerships hold across campaigns; new work earns repeat wall access.
- 2Scott's Addition: industrial to creative, mid-shift
Mixed-use residential, studios, breweries, and galleries are converting the old industrial blocks into a working arts district. Construction hoarding rotates through ongoing redevelopment. Property owners actively support visual work as part of the neighborhood transformation.
- 3Church Hill and Shockoe Bottom: historic surface mix
Church Hill's 19th-century brownstone corridors pair with Shockoe Bottom's warehouse-to-loft conversion. Raw brick, painted commercial walls, and gallery partnerships across the two neighborhoods deliver complementary placement for cultural and music campaigns.
Where we run it · 6 neighborhoods
- 01CarytownCary StRaw brick · painted storefrontT2
- 02Scott's AdditionStudio and brewery blocksWarehouse wall · construction hoardingT2
- 03Shockoe BottomWarehouse-loft corridorHistoric brick · warehouse-loft wallT2
- 04Church Hill19th-century brownstone corridorsBrownstone · raw brickT2
- 05The FanRichmond College student corridorsResidential and student-adjacent wallT2
- 06ManchesterIndustrial-to-mixed-use blocksIndustrial-to-mixed-use wallT2
Surfaces, permits & timing
Surfaces
6 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
On private property in Richmond, a wall opens up the moment its owner puts consent in writing, and that is the standard we hold to before any block goes live. City code enforcement treats paste on a permissioned wall as a matter of property rights rather than something to cite, and Carytown, Scott's Addition, and Church Hill owners underline the point by running gallery walls alongside rotating commercial work. Carytown and Scott's Addition go a step further, carrying property-owner networks that actively solicit commercial activation. Anything public, from utility poles to transit to the right-of- way, is never in play. Our compliance file is kept at the zip-code level so the same paperwork standard follows every active wall.
When to run
Seven to fourteen days from creative lock to first install, with same-week doable when print files are press-ready and properties are pre-cleared. Mild Virginia climate keeps campaigns running twelve months a year. Spring and fall are the cleanest install and documentation windows, and Richmond's colonial architecture photographs well in that light. Summer heat and 2pm-to-4pm afternoon thunderstorms push installs to early morning so paste locks first. Winter is mild with occasional rain.
From the field · Richmond & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Richmond streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Richmond route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Richmond quote in 24–48h
Start your Richmond campaign.
Cross the city line.
Richmond briefs regularly extend into the rest of Virginia. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Richmond brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Richmond crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Richmond brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Richmond?
Legal on private walls once the owner signs off in writing, and we lock that consent before a single Richmond poster goes up. City code enforcement here treats paste on a permissioned wall as a property-rights question rather than a violation, so the paperwork settles it. Carytown, Scott's Addition, and Church Hill owners run gallery walls beside rotating commercial work, which keeps supportive surfaces in supply. Utility poles, transit, and anything in the public right-of-way stay untouched.
Q · 02 How much does a Richmond wheatpaste campaign cost?
A Richmond wheatpaste run opens at $3,500 with printing and installation both inside that number. Stretch it across Carytown's Cary Street brick, Scott's Addition studio and brewery blocks, Church Hill brownstone, and Shockoe Bottom loft corridors and pricing climbs from that floor with location count, poster size, turnaround, and service mix. The figure tracks press volume and crew days, not whose name is on the sheet. A firm quote comes back inside 24-48 hours.
Q · 03 Which Richmond neighborhoods get the strongest paste-up coverage?
Carytown anchors it with nine blocks of independent retail and galleries on raw Cary Street brick. Scott's Addition adds warehouse walls and construction hoarding as its industrial blocks convert into an arts district, and Church Hill brings 19th-century brownstone and raw brick. Shockoe Bottom holds warehouse-to-loft walls along its entertainment corridors, The Fan reaches the Richmond College student corridors, and Manchester covers the industrial-to-mixed-use blocks. Six neighborhoods, six distinct surfaces.
Q · 04 How long does it take to launch a Richmond campaign?
Roughly seven to fourteen days from creative lock to the first Richmond wall, with same-week on the table when print files are press-ready and the properties are pre-cleared. Virginia's mild climate keeps the calendar open, so there's no seasonal blackout on Cary Street or across Scott's Addition. Campaigns run all twelve months of the year.
Q · 05 What's the best season for Richmond paste-up installs?
Spring and fall give the cleanest install and documentation windows, and Richmond's colonial architecture and older brick read best in that light. Summer heat and the 2pm-to-4pm thunderstorm window push us to early-morning installs so the paste locks first. Winter stays mild with occasional rain, so work continues. The brick photographs well year-round, but those two shoulder seasons are the sweet spot.
Got a corner in Richmond?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Richmond-mapped install plan back in 24-48 hours.