Guerrilla street marketing in Arlington.
Wheatpaste, murals, stencils, and pole-stickers across Arlington, from Clarendon, Ballston, Rosslyn. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 4Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Arlington streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Arlington corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Arlington streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Arlington.
Arlington is open ground for documented street-level work directly across the Potomac from Washington. A brand on permissioned Wilson Boulevard walls reaches the DC-metro audience without paying DC wall rates or bidding against the crowded capital out-of-home auction. The Clarendon, Rosslyn, and Ballston corridor walks all week, and Crystal City pulls a federal, contractor, and tech workforce that the Amazon HQ2 build keeps growing. The street is the one place outside the auction.
Three reasons brands book us here
- 1The Orange Line corridor packs the foot traffic
Clarendon, Rosslyn, and Ballston string along the Metro Orange Line with dense bar, restaurant, and retail frontage that walks all week. The commercial walls along Wilson Boulevard and the side streets catch a young, high-income DC-adjacent audience on foot, not drive-by on I-66.
- 2Crystal City carries the daytime workforce
Crystal City pulls a federal, contractor, and tech workforce on weekdays, with the Amazon HQ2 build adding density. Reach here is street-level on permissioned commercial walls for a professional audience just across the river from DC.
- 3DC-adjacent reach outside the DC auction
Arlington is open ground for documented street-level work directly across the Potomac from Washington. A brand that runs on permissioned walls here reaches the DC-metro audience without paying DC wall rates or bidding against the crowded capital out-of-home auction. The street is the one place outside the auction.
Where we run it · 4 neighborhoods
- 01ClarendonWilson Blvd · Orange Line · side streetsRaw brick · bar, restaurant, and retail wallsT2
- 02BallstonWilson Blvd · Orange LineRaw brick · retail and mixed-use frontage · construction hoardingT2
- 03RosslynOrange Line · office-tower corridorPainted commercial walls · scaffoldT2
- 04Crystal CityWorkforce-district commercial blocksPainted commercial walls · mixed-use frontage · hoardingT2
Surfaces, permits & timing
Surfaces
4 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Virginia a pasted wall is governed as a property-rights matter, which means an install backed by written owner consent is legal and any objection is directed to the wall's owner rather than the installers, and we secure that consent on paper before a crew is dispatched. We stay entirely off public infrastructure, so utility poles, WMATA property, and the right-of-way are never in play. Clarendon and Crystal City both enforce facade-modification rules, and our compliance file works through those two districts block by block ahead of dispatch, while the Wilson Boulevard corridor and its side streets remain the most dependable paste-friendly brick in Arlington.
When to run
Spring and fall are the cleanest install seasons. Mid-Atlantic winters bring freeze cycles that drive wall-prep timing, so crews schedule installs accordingly. The weekday commuter cycle pulls the densest Crystal City and Rosslyn workforce traffic through the year. Weekend bar-scene peaks fill the Clarendon and Ballston corridor along Wilson Boulevard. Summer brings festival and outdoor-event traffic across the Orange Line neighborhoods.
From the field · Arlington & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Arlington streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Arlington route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Arlington quote in 24–48h
Start your Arlington campaign.
Cross the city line.
Arlington briefs regularly extend into the rest of Virginia. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Arlington brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Arlington crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Arlington brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Arlington?
Yes. Virginia treats a pasted wall as a property-rights question, so with written owner consent the install is legal and any complaint routes to the wall's owner rather than our crew. We pull that consent before a single sheet goes up, and utility poles, WMATA infrastructure, and the public right-of-way stay off-limits. Clarendon and Crystal City both carry facade-modification rules, so our compliance file clears those blocks ahead of dispatch while the Wilson Boulevard brick stays the reliable core.
Q · 02 How much does an Arlington wheatpaste campaign cost?
Campaigns open at $3,500 with both printing and installation folded in. Running multiple stops, say the Wilson Boulevard bar and retail walls in Clarendon and Ballston plus the Crystal City workforce blocks, scales up from that floor based on sheet count, wall size, and crew days rather than whose logo is on the poster. We turn a final quote around in 24 to 48 hours once the neighborhood mix and format are set.
Q · 03 Which Arlington neighborhoods get the strongest paste-up coverage?
Clarendon and Ballston hold the deepest inventory, raw brick on the bar, restaurant, and retail frontage that lines Wilson Boulevard and its side streets. Rosslyn adds the office-tower corridor closest to DC, where painted commercial walls and scaffold carry the work. Crystal City reaches the federal, contractor, and tech workforce the Amazon HQ2 build keeps expanding on its painted mixed-use blocks.
Q · 04 How long does it take to launch an Arlington campaign?
Seven to fourteen days from creative lock to first paste in a normal week. Weekend bar-scene peaks along Wilson Boulevard and summer festival windows across the Orange Line neighborhoods need extra runway since owner coordination and crew slots tighten, and Mid-Atlantic winter freeze cycles can push wall-prep timing. Outside those windows, press-ready files can land a same-week install.
Q · 05 Do you run pole stickers and stencils in Arlington too?
Yes. Pole stickers go up on commercially permissioned poles and the construction hoarding around Clarendon and Ballston, never on public utility poles. Sidewalk stencils run in chalk paint or biodegradable spray on the high-traffic pavement by the Orange Line stations and through Crystal City. Each placement ships with GPS-stamped photo proof in wide, mid, and detail frames.
Got a corner in Arlington?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Arlington-mapped install plan back in 24-48 hours.