Guerrilla street marketing in Columbia, SC.
Wheatpaste, murals, stencils, and pole-stickers across Columbia, from The Vista, Five Points, Main Street. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 4Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Columbia streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Columbia corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Columbia streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Columbia.
Columbia stacks three audiences into one walkable core: the state government, a thirty-five-thousand-student university, and a football program that fills an eighty-thousand-seat stadium six or seven Saturdays a year. There is no crowded out-of-home auction to fight here the way there is in Atlanta or Charlotte. A documented street-level campaign reaches the workforce, the students, and the game-day crowd directly, on the one place outside the auction.
Three reasons brands book us here
- 1The Vista and Five Points anchor the wall inventory
The Congaree Vista carries warehouse-converted brick, gallery exteriors, and restaurant frontage on walkable blocks west of downtown. Five Points runs the bar-and-retail district at the edge of the USC campus. Together they hold the densest paste-friendly surface in the Midlands, with foot traffic that runs past last call.
- 2USC Gamecocks reset the calendar every fall
The University of South Carolina carries roughly thirty-five thousand students, and Gamecocks football at Williams-Brice Stadium pulls eighty-thousand-plus on home Saturdays. Five Points and the campus corridors fill with game-day traffic. A campaign timed to the home schedule reaches an earned-social audience no off-week delivers.
- 3Soda City keeps Main Street moving every weekend
The Soda City Market fills Main Street every Saturday morning with a downtown crowd that hits the storefronts and galleries. Main Street's rebuilt frontage runs the state-government workforce on weekdays and the market crowd on weekends. One corridor reaches both audiences on the same walls.
Where we run it · 4 neighborhoods
- 01The VistaCongaree Vista warehouse blocks west of downtownRaw brick · warehouse-converted · gallery and restaurant exteriorsT2
- 02Five PointsBar-and-retail district at USC's edgePainted commercial · bar and retail frontageT2
- 03Main StreetPleasant to Centre · rebuilt downtown corridorRaw brick · storefront · office corridors · market frontageT2
- 04Soda CitySaturday-market corridor on Main StreetCommercial walls along the market routeT2
Surfaces, permits & timing
Surfaces
4 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In South Carolina a pasted wall is governed as a property-rights matter, so a Columbia install becomes legal the moment we hold written consent from the wall's owner — paperwork we pull before any brick in the Vista or storefront on Main Street is touched. Public infrastructure like utility poles, transit, and the right-of-way stays off-limits entirely. The Vista and Main Street both carry facade-modification rules, and our compliance file pre-clears those block by block before the crew leaves the shop, logging the owner, the consent, the surface, and the hold window for every wall. Because Vista and Five Points property owners host visual work regularly, a clean, documented run there earns repeat access down the line.
When to run
South Carolina summers run hot and humid, so crews work pre-dawn windows June through August, and fall is the cleanest install season and the strongest reach window. USC Gamecocks football at Williams-Brice Stadium runs September through November and fills Five Points and the campus corridors on Saturdays. The USC academic year carries a student audience August through May. The Soda City Market runs Main Street every Saturday morning year-round. The legislative session pulls state staff and press downtown January through June.
From the field · Columbia & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Columbia streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Columbia route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Columbia quote in 24–48h
Start your Columbia campaign.
Cross the city line.
Columbia briefs regularly extend into the rest of South Carolina. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
Your Columbia quote comes off a published rate card, not a sales call. Per-discipline floors, permits and scaffold at cost, and no markup buried in an RFP.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Columbia crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Columbia brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Columbia?
Yes. South Carolina law treats a pasted wall as a property-rights question, so with written consent from the building owner the install is legal, and we secure that paperwork before a single Vista brick or Five Points storefront goes up. Utility poles, transit, and anything in the public right-of-way stay untouched. Because Congaree Vista and Five Points owners run visual work regularly, our compliance file pre-clears the facade-modification rules on those blocks before the crew dispatches.
Q · 02 How much does a Columbia wheatpaste campaign cost?
A Columbia wheatpaste run opens at $3,500 with both printing and installation folded into that number. Covering all four corridors — the Vista's warehouse brick, Five Points, Main Street, and the Soda City market route — scales up from that floor. The total tracks print volume and crew days rather than the brand on the poster, and size, location count, turnaround, and any added formats move it. A firm quote comes back within 24 to 48 hours.
Q · 03 Which Columbia neighborhoods get the strongest paste-up coverage?
The Congaree Vista leads, with warehouse-converted brick, gallery exteriors, and restaurant frontage on walkable blocks west of downtown — the densest paste-friendly surface in the Midlands. Five Points wraps painted bar-and-retail frontage at USC's edge, where the late-night student crowd holds past last call. Main Street's rebuilt corridor from Pleasant to Centre runs the state-government workforce on weekdays, and the Soda City stretch of that same street pulls thousands to its Saturday market.
Q · 04 How long does it take to launch a Columbia campaign?
Most weeks run seven to fourteen days from creative lock to the first wall. Gamecocks home Saturdays at Williams-Brice and the January-to-June legislative session tighten property coordination and crew scheduling, so those windows need extra lead time. Outside them, a same-week install is workable when your print files land press-ready.
Q · 05 Do you run pole stickers and stencils in Columbia too?
Yes. Pole stickers go up on commercially permissioned poles and construction hoarding through the Vista and Five Points blocks, never on public utility poles. Sidewalk stencils run on the high-foot-traffic pavement of Five Points and Main Street in chalk paint or biodegradable spray. Each placement ships with GPS-stamped photo proof — wide, mid, and detail frames per spot.
Got a corner in Columbia?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Columbia-mapped install plan back in 24-48 hours.