Guerrilla street marketing in Duluth.
Wheatpaste, murals, stencils, and pole-stickers across Duluth, from Canal Park, Lincoln Park Craft District, Downtown. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Duluth streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Duluth corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Duluth streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Duluth.
Duluth is the gateway to the North Shore and a stop for Lake Superior tourism, which pulls seasonal traffic through Canal Park, where converted warehouse frontage and restaurant exteriors sit on walkable ground. Reach here is foot-level on the raw-brick commercial walls that property owners actively support, not drive-by on a highway billboard. A brand that runs the waterfront owns the walkable center.
Three reasons brands book us here
- 1Canal Park anchors the wall inventory
Canal Park on the Lake Superior waterfront carries the densest run of paste-friendly brick in the metro. Converted warehouse frontage, restaurant exteriors, and the Lakewalk corridor sit on walkable ground that fills with tourists and locals through the warm months.
- 2The Lincoln Park Craft District runs the creative corridor
The Lincoln Park Craft District along Superior Street carries breweries, distilleries, makers, and galleries on walkable blocks. Reach here is foot-level on the raw-brick commercial walls that property owners actively support for visual work, not drive-by on a highway billboard.
- 3The North Shore gateway pulls seasonal traffic
Duluth is the gateway to the North Shore and a stop for Lake Superior tourism, Grandma's Marathon, and Bayfront festivals. A campaign timed to the summer season reaches both the local market and the steady stream of out-of-town visitors moving through Canal Park.
Where we run it · 3 neighborhoods
- 01Canal ParkLake Superior waterfront · Lakewalk corridorRaw brick · converted warehouse · waterfront and restaurant exteriorsT2
- 02Lincoln Park Craft DistrictSuperior Street craft-district blocksRaw brick · brewery and maker frontage · gallery wallsT2
- 03DowntownSuperior Street commercial corePainted commercial · Superior Street walls · office corridorsT2
Surfaces, permits & timing
Surfaces
3 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
In Minnesota a pasted poster on a permissioned wall is treated as a property-rights matter, so a signed owner consent is what makes each Duluth install legal, and we collect that paperwork before any brick along Canal Park, Superior Street, or the Lincoln Park Craft District gets touched. Nothing public gets used, no utility poles, no transit, nothing in the right-of-way. The Canal Park and Downtown waterfront corridors carry their own facade requirements, and our compliance file clears those block by block before the crew rolls out.
When to run
Minnesota winters run long and cold with heavy snow, so crews work the warm-month window and schedule around freeze and storm cycles November through March, and summer is the cleanest install season. Grandma's Marathon pulls a large June crowd along the Lake Superior shore and into Canal Park. Bayfront Festival Park runs concerts and festivals across the summer that fill the waterfront. North Shore tourism carries steady out-of-town traffic from late spring through fall.
From the field · Duluth & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Duluth streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Duluth route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Duluth quote in 24–48h
Start your Duluth campaign.
Cross the city line.
Duluth briefs regularly extend into the rest of Minnesota. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Duluth brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Duluth crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Duluth brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Duluth?
Yes. Minnesota reads a pasted wall as a property-rights question, so written owner consent is what makes each install legal, and we hold that signed paperwork before a single Canal Park or Lincoln Park Craft District brick goes up. Utility poles, transit, and anything in the public right-of-way stay off-limits, full stop. Along the Canal Park and Downtown waterfront blocks we also pre-clear the facade rules those corridors carry, corridor by corridor.
Q · 02 How much does a Duluth wheatpaste campaign cost?
A Duluth wheatpaste run opens at $3,500, with both printing and installation folded into that floor. Spread the buy across Canal Park's waterfront brick, the Superior Street core Downtown, and the Lincoln Park Craft District and the number climbs from there. What sets it is press volume and crew days on those walls, plus poster size and how many corridors you light up, never the name on the sheet. A firm quote lands within 24 to 48 hours.
Q · 03 Which Duluth neighborhoods get the strongest paste-up coverage?
Canal Park leads on raw, paste-friendly surface: converted warehouse brick and restaurant exteriors right on the Lake Superior waterfront and Lakewalk corridor. The Lincoln Park Craft District backs it up with brewery, distillery, and maker frontage plus gallery walls along its Superior Street blocks. Downtown's Superior Street commercial core stitches the two together, so a program that opens in Canal Park owns the walkable waterfront center before it fans outward.
Q · 04 How long does it take to launch a Duluth campaign?
Figure seven to fourteen days from locked creative to the first Canal Park wall in a normal week. Time it to the June Grandma's Marathon crowd or a Bayfront Festival Park concert run and the lead time stretches, since owner coordination and crew slots tighten around those waterfront draws. Outside the event calendar a same-week install is on the table when your print files are press-ready, though the warm-month window stays the cleanest install season here.
Q · 05 Do you run pole stickers and stencils in Duluth too?
We do. Pole stickers go up on commercially permissioned poles and construction hoarding through Canal Park and the Lincoln Park Craft District, never on public poles. Stencils hit the busy pavement along the Lakewalk and Superior Street in chalk paint or biodegradable spray. Each format lands with GPS-stamped photo proof, a wide, a mid, and a detail frame per spot.
Got a corner in Duluth?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Duluth-mapped install plan back in 24-48 hours.