Guerrilla street marketing in Ann Arbor.
Wheatpaste, murals, stencils, and pole-stickers across Ann Arbor, from South University, State Street, Main Street. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Ann Arbor streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Ann Arbor corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Ann Arbor streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Ann Arbor.
Ann Arbor concentrates a small city's worth of foot traffic into a four-block walk from Hill Auditorium to the Union. The academic spine alone holds roughly thirty paste-friendly walls across record shops, bookstores, late-night food, and the State Theatre, with density closer to a downtown than a college strip. U of M moves 45,000 students every class day, and Michigan Stadium's 100,000-plus attendance seven Saturdays a fall puts the same walls in front of triple the body count without the gate price.
Three reasons brands book us here
- 1South University and State Street, the campus walk
U of M moves 45,000 students between South U, State Street, and the Diag every class day. The four-block walk from Hill Auditorium to the Union holds roughly thirty paste-friendly walls across record shops, bookstores, late-night food, and the State Theatre. Density here is closer to a small city's downtown than a college strip.
- 2Football Saturday saturation
Michigan Stadium pulls 100,000-plus attendance for every home football game, with a tailgate footprint that doubles the body count. Pre-staged paste across State Street, Main Street, and South University catches the same audience without the gate price. Seven home games a season means seven Saturdays of saturation traffic on top of the academic baseline.
- 3Main Street and Kerrytown for the resident read
Main Street and Kerrytown carry the year-round Ann Arbor crowd: tech workers, faculty, families, and the farmers' market regulars. Steady foot traffic on weekdays, the Ann Arbor Art Fair lifting July to roughly 500,000 visitors over four days. Best fit for consumer tech, food, and lifestyle brands that need an audience past the student demo.
Where we run it · 6 neighborhoods
- 01South UniversitySouth U · the Diag · Hill Auditorium to the Union walkCampus-adjacent retail · bookstore and food-corridor brickT1
- 02State StreetState St · Liberty · the State Theatre blockTheatre district · record shops · brick storefrontsT1
- 03Main StreetMain St (Downtown Development Authority overlay)Downtown commercial brick · restaurant and design retailT1
- 04KerrytownFarmers' market adjacency · Kerrytown blocksSmall-format retail · market-adjacent commercialT1
- 05Liberty SquareLiberty · mixed-retail transition blocksMixed retail · residential transitionT1
- 06Old West SideResidential historic blocksLight-touch placement onlyT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
Ann Arbor allows wheatpaste on private property with written owner consent. The campus-adjacent blocks along South University and State Street get more visual chatter than most cities, so property owners along those corridors have working norms for commercial activation. We pull written consent before every install. Public infrastructure (utility poles, transit, right-of-way, AAATA bus shelters) is off-limits. Our compliance file tracks the city code plus the Downtown Development Authority overlay on Main Street, which carries stricter signage rules. Code Enforcement reads complaints as a property-rights matter, so the paperwork is the answer.
When to run
Late spring through mid-fall is the optimal window, with September and October hitting both fall semester and football. Winter campaigns from December through February need a weather contingency: lake-effect snow extends cure time. The seven home football Saturdays each fall stack roughly 200,000 incremental bodies into a four-block radius; install the Tuesday or Wednesday before a home game so the paste cures in time. The four-day Ann Arbor Art Fair in mid-July brings 500,000 visitors and closes Main Street, State Street, and South University to vehicle traffic, so pre-staged paste goes up in the weeks before.
From the field · Ann Arbor & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Ann Arbor streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Ann Arbor route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Ann Arbor quote in 24–48h
Start your Ann Arbor campaign.
Cross the city line.
Ann Arbor briefs regularly extend into the rest of Michigan. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Ann Arbor brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Ann Arbor crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Ann Arbor brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Ann Arbor?
Yes, with written owner consent on private property. We secure that paperwork before every install. Public infrastructure (utility poles, transit shelters, right-of-way) is never touched, period. Main Street sits inside a Downtown Development Authority overlay with stricter signage rules than the rest of the city; we pre-clear walls against both. Code Enforcement reads complaints as a property-rights matter, so the paperwork is the answer.
Q · 02 How much does an Ann Arbor wheatpaste campaign cost?
Wheatpaste in Ann Arbor starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across South University, State Street, Main Street, and Kerrytown price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Football Saturday and Art Fair windows add roughly fifteen percent because property coordination tightens during peak weekends. Final quote returns in 24-48 hours.
Q · 03 Should we time an Ann Arbor campaign around football season?
If the brand reaches college-aged or sports-fan audiences, yes. The seven home Saturdays each fall stack roughly 200,000 incremental bodies into a four-block radius. Install the Tuesday or Wednesday before a home game and the paste cures in time. Off-season runs work fine at standard density; the academic year alone is sustained foot traffic from late August through early May.
Q · 04 Does the Ann Arbor Art Fair window change pricing?
Yes. The four-day Art Fair in mid-July brings 500,000 visitors and closes Main Street, State Street, and South University to vehicle traffic. Pre-staged paste in the weeks before captures that audience at full density. Property coordination is tighter during the Fair itself; we pre-clear the run in June for a July install.
Q · 05 How long does it take to launch an Ann Arbor campaign?
Seven to fourteen days from creative lock to first install. Same-week is doable when print files are press-ready and properties are pre-cleared. Winter campaigns (December through February) need a weather contingency: lake-effect snow extends cure time. Late spring through mid-fall is the optimal window, with September and October hitting both fall semester and football.
Got a corner in Ann Arbor?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Ann Arbor-mapped install plan back in 24-48 hours.