Guerrilla street marketing in Cambridge.
Wheatpaste, murals, stencils, and pole-stickers across Cambridge, from Central Square, Kendall Square, Harvard Square. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 6Neighborhoods on route
- 7-10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Cambridge streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Cambridge corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Cambridge streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Cambridge.
Cambridge runs four distinct audiences inside four miles: Harvard Square students and tourists, Kendall Square biotech and venture, Central Square nightlife, and Inman Square restaurant-row regulars. Roughly thirty active brick walls run between Prospect and River Street, with another twenty across Inman and Cambridgeport. Harvard Square alone draws eight million annual visitors on top of the student population. The wall reads first, the brand second.
Three reasons brands book us here
- 1Central Square carries the city's paste-friendly walls
Mass Ave between Prospect and River Street runs roughly thirty active brick walls. Independent venues, late-night restaurants, music clubs, and gallery storefronts share the corridor. Property owners along Central treat paste-up as part of the neighborhood texture. The audience reads across student, post-grad, and Kendall-commute on the same install.
- 2Kendall Square reaches the biotech and startup audience
The Kendall biotech cluster runs the densest pharma, AI, and venture-capital workforce on the East Coast. Building exteriors require corporate sign-off, and we route that paperwork. Side-street walls along Main, Broadway, and the Third Street retail corridor reach the same audience on their morning walk. BIO week in June compounds the value across the entire square.
- 3Harvard Square pulls a student and tourist double-read
Harvard Square draws roughly eight million annual visitors on top of the undergraduate and graduate population. Walls along Mass Ave between JFK and Church, plus the Brattle Street corridor, catch tourist foot traffic on weekends and student commute on weekdays. Best fit: education, apparel, hospitality, publishing.
Where we run it · 6 neighborhoods
- 01Central SquareMass Ave between Prospect and River StreetRaw brick · music-venue adjacency · nightlife corridorT1
- 02Kendall SquareMain · Broadway · Third Street retail corridorBiotech side-street walls · Main Street retailT1
- 03Harvard SquareMass Ave between JFK and Church · Brattle StreetMass Ave retail walls · Brattle corridorT1
- 04Inman SquareCambridge Street · Hampshire StreetCambridge Street brick · restaurant-row wallsT1
- 05Porter SquareMass Ave · Somerville-line corridorMass Ave retail edgesT1
- 06MIT campus areaMass Ave · Main StreetOff-campus walls along Mass Ave and MainT1
Surfaces, permits & timing
Surfaces
6 neighborhoods scouted weekly: 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, plus interior partners. Brick, concrete, hoarding, and storefront.
Permit path
Cambridge treats paste on a permissioned wall as a property-rights matter. Written owner consent clears the install; complaints route to the building owner, not the operator. Central Square and Inman Square property owners run rotating commercial walls and have working relationships with paste-up culture. Kendall Square biotech buildings require corporate facilities sign-off, which we route directly. Harvard and MIT campus walls are off-limits without university permission. Public infrastructure (poles, MBTA transit, right-of-way) is off-limits in all cases. BIO International Convention week (annual, June) is the highest-density biotech-audience window in the city. Block-level conventions across Central and Inman sit on top of the city code, and we pre-clear against both before any wall goes up.
When to run
BIO International Convention week in June is the highest-value biotech-audience window in the city, and walls book six to eight weeks ahead as conference hotel corridors and Kendall side-streets compound foot traffic. University move-in week, late August into early September, books a month ahead. Kendall biotech building sign-off adds three to five days to any standard window. Most installs run seven to fourteen days from creative lock to first wall.
From the field · Cambridge & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Cambridge streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Cambridge route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Cambridge quote in 24–48h
Start your Cambridge campaign.
Cross the city line.
Cambridge briefs regularly extend into the rest of Massachusetts. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Cambridge brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5-7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Cambridge crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Cambridge brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Cambridge?
Yes, with written owner consent on private property. We secure that paperwork before every install. Public infrastructure (poles, MBTA transit, right-of-way) is never touched. Kendall biotech buildings require facilities sign-off, which we route directly. Harvard and MIT campus walls need university permission. Complaints route as property matters, so the paperwork is the answer.
Q · 02 How much does a Cambridge wheatpaste campaign cost?
Wheatpaste in Cambridge starts at $3.5K per campaign, print and install included. Multi-neighborhood programs across Central, Kendall side-streets, Inman, and Harvard Square price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. BIO week and university move-in weekends carry a small surge for crew booking around peak demand. Final quote returns in 24-48 hours.
Q · 03 Which Cambridge neighborhoods reach the biotech audience?
Kendall Square is the direct read. Side-street walls along Main, Broadway, and the Third Street retail corridor catch the same workforce on their morning walk. Central Square's Mass Ave spine and Inman Square's Cambridge Street picks up the biotech-resident audience after hours. BIO week amplifies all four corridors.
Q · 04 How long does it take to launch a Cambridge campaign?
Seven to fourteen days from creative lock to first install. Kendall biotech building sign-off adds three to five days. BIO week placements (June) book six to eight weeks ahead. University move-in week placements (late August into early September) book a month ahead. Same-week is doable when print files are press-ready and properties are pre-cleared.
Q · 05 Can we run during BIO International Convention week?
Yes. BIO week is the highest-value biotech-audience window in the city. Walls book six to eight weeks ahead; conference hotel corridors, Kendall side-streets, and the Boston-side Longfellow Bridge approach see compounded foot traffic. We pair Kendall placements with a Boston-side run when the brief calls for full convention-week saturation.
Got a corner in Cambridge?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Cambridge-mapped install plan back in 24-48 hours.