Guerrilla street marketing in New Orleans.
Wheatpaste, murals, stencils, and pole-stickers across New Orleans, from Bywater, Marigny, French Quarter. Permitted walls, hand-installed, GPS-stamped photo proof.
- 6Neighborhoods on route
- 7–10dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Six formats. One field log.
Brands launching in New Orleans use BSM's same-week dispatch and photo proof to convert street media into earned coverage. Format-mix typically skews wheatpaste plus scaffold in this market. The rest run on demand.
Three reasons brands book us here.
What a New Orleans brief gets from an operator crew that a print-and-handoff shop can't match. Permit-clean, documented, on the ground.
Bywater and the Marigny, the working corridor
St. Claude and Frenchmen carry the densest paste-friendly brick in the city. Raw brick walls, venue exteriors, gallery culture, and audiences embedded in the local creative register. Foot-traffic peak runs evening through late night around the venue corridor, with weekend daytime amplification at the gallery walks. Gallery and venue owners hold long-term partnerships with the crew.
Festival-week amplifier
Mardi Gras reshapes the city for two weeks every February or March. Jazz Fest runs two weekends in late April and early May. French Quarter Fest in April adds a heritage-music crowd. Voodoo Fest in October pulls the alternative-music cohort. Campaigns timed to those windows reach a global tourist audience that no other US city pulls block-for-block.
Vieux Carré navigation as moat
The French Quarter sits under the Vieux Carré Commission, one of the strictest historic-district overlays in the US. Facade modification is heavily restricted and removal mandates run tight. We work only on pre-approved walls inside the district. Operators who don't know the overlay get shut down on the first wall. That knowledge is the moat.
6 core neighborhoods.
The corners BSM scouts weekly in New Orleans, the surfaces operators know by hand. Brief specifies the audience. We route to the corridor where the audience already walks.
- 01BywaterSt. Claude AveRaw brick · venue exterior · gallery storefrontT1
- 02MarignyFrenchmen StRaw brick · residential-arts wallT1
- 03French QuarterVieux Carré (VCC-approved walls only)VCC pre-approved wall · hospitality interiorT1
- 04Warehouse DistrictJulia St · Convention Center frontageConstruction hoarding · gallery exteriorT1
- 05Magazine StreetMagazine StPainted retail · boutique facadeT1
- 06Garden DistrictSt. Charles AveResidential-corridor retailT1
Surfaces, and the rules.
6 neighborhoods scouted weekly. 40+ wheatpaste walls, 12+ BID-permitted scaffold corners, 8+ mural-ready sites, 20+ interior partners: brick, concrete, hoarding, storefront. Every surface runs on a BID permit, private-property owner agreement in writing, or permitted construction hoarding through the GC. The paperwork ships with the photo bundle.
New Orleans allows wheatpaste on private property with written owner consent. The French Quarter sits under the Vieux Carré Commission overlay, one of the strictest historic-district frameworks in the US, where facade modification is heavily restricted and removal mandates run tight. We work only on pre-approved walls inside the Quarter. Bywater, the Marigny, and the Warehouse District carry more flexible inventory. The Garden District and parts of the Marigny carry additional historic-district restrictions. Public infrastructure, RTA transit, and right-of-way are off-limits. The compliance matrix tracks each overlay (VCC, Garden District, Holy Cross) by zip code.
What this means for the buyer: the wall stays up for the contracted window, the photo proof is legally clean, and the brand carries zero downstream risk on takedown or municipal complaint.
Working with us in New Orleans means the photo bundle ships with the permit paperwork. Zero takedowns by city action across BSM history. If a wall is targeted by override paste from another crew, we refresh it on the next paste night.
Brief to documented, four moves.
Every New Orleans campaign runs the same operator sequence. One crew owns it end to end: print, paste, and proof. No print-shop handoff to a freelance installer.
Brief & route
You send the brand, dates, and audience. We map the New Orleans corridors where that buyer actually walks and price off the published floor.
Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
Install at dawn
Crews paste from 6am with climate-rated formula, moving neighborhood to neighborhood. Tier-1 dispatch means same-week turnarounds on print-ready creative.
Document
Every wall shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
The New Orleans playbook.
Operator-grade detail on how BSM books, scouts, and ships campaigns in New Orleans. The long view buyers ask for before signing the PO.
New Orleans runs on the festival calendar, keeping a global tourist audience on the ground year-round that no other US city pulls block-for-block. The creative blocks live in Bywater and the Marigny along St. Claude and Frenchmen, where gallery and venue owners hold long-term partnerships with the crew, while the Warehouse District and Magazine Street work separate audiences. The Vieux Carré Commission overlay is the moat: operators who don't know it get shut down on the first wall, and we work only on pre-approved Quarter walls. Got a wall? We've got the paste.
Ten to fourteen days from creative lock to first install, with same-week doable for Bywater, the Marigny, and the Warehouse District; French Quarter coordination adds time because VCC paperwork is real. New Orleans runs on the festival calendar: Mardi Gras reshapes the city for two weeks every February or March, Jazz Fest runs two late-April and early-May weekends, French Quarter Fest in April adds a heritage-music crowd, and Voodoo Fest in October pulls the alternative-music cohort. Festival weeks require 30 to 60 days advance booking and scale crews to four teams hitting 50-plus walls. June through September humidity shortens cure and wrap lifespan, and hurricane season (June through November) adds a weather-contingency buffer.
What lands when the wrap ships.
Within five business days of the final New Orleans install, the wrap deck reads as a complete record of the run. Receipts, not a recap.
- Image galleryEvery wall photographed twice: at install and at the 48-hour cure-confirmation mark.
- GPS install logLatitude, longitude, address, neighborhood, and surface type for every placement.
- Foot-traffic estimatePer-neighborhood reach modeled from New Orleans pedestrian and transit data.
- Permit + consent paperworkThe owner agreement, BID clearance, or hoarding permit behind every surface.
- Earned social pickupAny culture-media or social posts referencing the campaign in the first 14 days.
- Removal documentationRestoration photos confirming a clean takedown when the campaign concludes.
Cross the city line.
New Orleans briefs regularly extend into the rest of Louisiana. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors. No RFP gatekeeping. Every New Orleans brief starts from the same published rate card. Permits + scaffold pass through at cost. No agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 5–7d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14–21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24–72h brief-to-install on any format above · New Orleans crews on standby+80–150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k–$65k+. Final quote in 24–48h.
Buyer questions.
What New Orleans brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in New Orleans?
Yes, on private property with written owner consent. We secure that paperwork before every install. The French Quarter sits under the Vieux Carré Commission overlay, one of the strictest historic-district frameworks in the US; we work only on pre-approved walls inside the district. Bywater, the Marigny, and the Warehouse District carry more flexible inventory. Public infrastructure and RTA transit are never touched.
Q · 02 How much does a New Orleans wheatpaste campaign cost?
Wheatpaste in New Orleans starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across the French Quarter, Bywater, Marigny, Garden District, and Warehouse District price up from the published floor. Mardi Gras and Jazz Fest pricing runs roughly 30 percent higher. French Quarter installs price slightly higher because of VCC coordination overhead. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 03 Which New Orleans neighborhoods get the strongest paste-up coverage?
Bywater and the Marigny carry the densest paste-up infrastructure along St. Claude and Frenchmen. The Warehouse District serves galleries and the Convention Center corridor along Julia Street. Magazine Street holds a mile and a half of independent retail walking density. The Garden District covers residential affluence along St. Charles. The French Quarter pulls global tourist density inside the VCC overlay. Mid-City covers Bayou St. John and Carrollton.
Q · 04 How long does it take to launch a New Orleans campaign?
Ten to fourteen days from creative lock to first install. Same-week is doable for Bywater, the Marigny, and the Warehouse District when print files are press-ready. French Quarter coordination adds time because VCC paperwork is real. Mardi Gras and Jazz Fest weeks require 30 to 60 days advance booking.
Q · 05 How do Mardi Gras and Jazz Fest timing affect campaigns?
Mardi Gras reshapes the city for two weeks. Jazz Fest pulls a global music audience across two late-April / early-May weekends. French Quarter Fest in April adds a heritage crowd. Voodoo Fest in October pulls alternative-music. Earned social pickup during festival weeks runs at a multiplier most cities can't match. Wraps run shorter during humid-season events because paste cures differently in heat and humidity.
Q · 06 What proof do I get after a New Orleans campaign wraps?
GPS-stamped photo proof inside 48 hours of install. Daily logs while the campaign is live. The wrap deck includes the full gallery, neighborhood breakdown, festival-week reach analysis when applicable, Vieux Carré compliance documentation for any French Quarter walls, and earned social pickup across NOLA culture media. Removal photos when the run finishes.
Got a corner in New Orleans?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. New Orleans-mapped install plan back in 24–48 hours.