Guerrilla street marketing in Fort Wayne.
Wheatpaste, murals, stencils, and pole-stickers across Fort Wayne, from The Landing, Downtown, West Central. Permitted walls, hand-installed, GPS-stamped photo proof.
We delivered.
Brand partners include: FIFA World Cup 2026, Palantir, Sézane, G-Shock, Mitchell & Ness, True Religion, Huda Beauty, Yonex, Relevance AI, Momentous, RYZE Coffee, Bloom Effects, Incrediwear, Brooklyn Museum, Sweat FC, HydroJug, Frameline, Alchemy, OneRepublic, Lone Fox, Vaura Pilates.
- 3Neighborhoods on route
- 10-14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Street-level marketing, printed and installed by us.
Guerrilla marketing puts your brand on Fort Wayne streets where people actually walk — wheatpaste posters, hand-painted murals, sidewalk stencils, pole snipes, and interior takeovers, printed and installed by one crew. No media-owner middleman, no billboard rates: every placement is permitted, hand-applied, and photographed the day it goes up.
- 01Brief & route
You send the brand, dates, and audience. We map the Fort Wayne corridors where that buyer actually walks and price off the published floor.
- 02Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
- 03Print & install
We print in-house and hand-install from dawn, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
- 04Document
Every placement shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
Pick a format. We print and install it.
Every format below is printed and installed in-house, scouted, hand-applied, and GPS-photographed on Fort Wayne streets. Pick the one that fits the brief; the full catalog is one click away.
Wheatpaste & Posters
Hand-pasted poster walls on brick, scaffold, and hoarding.
Sidewalk Stencils
Biodegradable street stencils on permitted corners.
Pole Stickers & Snipes
Corridor saturation on poles, boxes, and news racks.
Hand-Painted Murals
Brush-painted brand walls at building scale.
Custom Poster Installs
Posters and wraps inside venues, gyms, and pop-ups.
All 38 services
The full guerrilla-marketing catalog: wraps, decals, takeovers, and more.
Why street media works in Fort Wayne.
Fort Wayne concentrates its wall inventory on The Landing, where restored brick and restaurant frontage sit on a single walkable Columbia Street corridor. Promenade Park and the Electric Works campus carry all-week foot traffic near the three rivers. The metro is uncontested ground for documented street-level work, so a brand that runs permissioned walls here owns the corridor without bidding against a crowded out-of-home auction.
Three reasons brands book us here
- 1The Landing anchors the wall inventory
The restored Columbia Street block known as The Landing holds the densest run of paste-friendly brick Downtown. Restaurant frontage, bar exteriors, and boutique-retail walls sit on a single walkable corridor that fills on weekend nights and through the Promenade Park event season.
- 2Downtown and the rivers run an all-week audience
Promenade Park, the Electric Works campus, and the Downtown office corridor pull a steady mix of professional and event foot traffic. Reach here is foot-level on commercial walls near the three rivers, not drive-by on a billboard out on Coliseum Boulevard.
- 3One metro, low competition for the surface
Fort Wayne is uncontested ground for documented street-level campaigns. A brand that runs on permissioned walls here owns the corridor without bidding against a crowded out-of-home auction. The street is the one place outside the auction.
Where we run it · 3 neighborhoods
- 01The LandingColumbia Street restored blockRestored brick · restaurant and boutique-retail frontageT2
- 02DowntownPromenade Park · Electric Works campusPainted commercial · construction hoarding · pole inventoryT2
- 03West CentralHistoric residential-commercial edgePainted commercial · neighborhood retail wallsT2
Surfaces, permits & timing
Surfaces
3 neighborhoods on the active route: wheatpaste walls, scaffold corners, and mural-ready sites scouted per brief. Brick, concrete, hoarding, and storefront.
Permit path
Under Indiana law, a paste-up on a wall the owner has cleared in writing sits squarely in property- rights territory — consent makes it legal, and that signed paperwork is in hand before any Fort Wayne wall goes up. The crew works only permissioned private surfaces and leaves utility poles, transit, and public right-of-way alone. Downtown and West Central facade requirements are pre-cleared in our compliance file before dispatch, and the Columbia Street property owners along The Landing back visual work on their frontages.
When to run
Summer and early fall are the cleanest install seasons on The Landing. Northern Indiana winters run cold, so crews schedule installs around mid-day thaw windows and run weather-rated paste December through February. The Three Rivers Festival runs nine days in July and pulls one of the largest crowds Downtown. The Promenade Park summer concert series and riverfront events keep weekend foot traffic high June through September. Germanfest and the holiday lighting bracket the season.
From the field · Fort Wayne & beyond
Proof · Printed in-house · Installed by our crew
Put your brand on Fort Wayne streets.
Send the brand, the neighborhoods, and the dates. We come back with a wall count, a Fort Wayne route map, and a scoped quote in 24–48 hours.
- Quote in under 24 hours
- No discovery call. The brief is the call.
- Printing & Installation under one roof
Brief us · Fort Wayne quote in 24–48h
Start your Fort Wayne campaign.
Cross the city line.
Fort Wayne briefs regularly extend into the rest of Indiana. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors, no RFP gatekeeping. Every Fort Wayne brief starts from the same published rate card. Permits and scaffold pass through at cost, no agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7-10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14-21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24-72h brief-to-install on any format above · Fort Wayne crews on standby+80-150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k-$65k+. Final quote in 24-48h.
Buyer questions.
What Fort Wayne brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Fort Wayne?
Legal whenever a private owner signs off in writing, which under Indiana law makes a permissioned wall a straightforward property-rights matter. Columbia Street property owners along The Landing back visual work, so we pull that consent before a single sheet goes up. Downtown and West Central facade rules get pre-cleared in our compliance file, and utility poles, transit, and public right-of-way are never touched.
Q · 02 How much does a Fort Wayne wheatpaste campaign cost?
Campaigns open at $3,500 with both printing and installation folded in. Running multiple corridors — The Landing's Columbia Street brick, the Downtown and Promenade Park stretch, and the West Central edge — scales up from that floor based on wall count, poster size, turnaround, and format mix. The figure follows print volume and crew days, never the name on the poster, and a firm quote lands within 24 to 48 hours.
Q · 03 Which Fort Wayne neighborhoods get the strongest paste-up coverage?
The Landing leads it — the restored Columbia Street block packs the densest run of paste-friendly brick, restaurant frontage, and boutique-retail walls on one walkable stretch that fills on weekend nights. Downtown adds the Promenade Park and Electric Works campus foot traffic near the three rivers. West Central rounds it out along the historic residential-commercial edge and its neighborhood retail walls.
Q · 04 How long does it take to launch a Fort Wayne campaign?
Roughly seven to fourteen days from creative lock to first paste in a normal week. Tentpole windows like July's nine-day Three Rivers Festival or a Promenade Park summer concert run need extra lead time, since wall coordination and crew scheduling tighten when Downtown crowds swell. Outside those event stretches, a same-week install is realistic once print files are press-ready.
Q · 05 Do you run pole stickers and stencils in Fort Wayne too?
We do. Pole stickers go up on commercially permissioned poles and the construction hoarding that lines the Downtown and The Landing corridors. Sidewalk stencils run on high-foot pavement around Promenade Park and the Downtown core in chalk paint or biodegradable spray. Each format ships with GPS-stamped photo proof — wide, mid, and detail on every placement.
Got a corner in Fort Wayne?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Fort Wayne-mapped install plan back in 24-48 hours.