Guerrilla street marketing in Columbus.
Wheatpaste, murals, stencils, and pole-stickers across Columbus, from Uptown, Broadway, RiverWalk. Permitted walls, hand-installed, GPS-stamped photo proof.
- 3Neighborhoods on route
- 10–14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Six formats. One field log.
Brands launching in Columbus use BSM's same-week dispatch and photo proof to convert street media into earned coverage. Format-mix typically skews wheatpaste plus snipe in this market. The rest run on demand.
Three reasons brands book us here.
What a Columbus brief gets from an operator crew that a print-and-handoff shop can't match. Permit-clean, documented, on the ground.
Uptown and Broadway anchor the wall inventory
The Uptown core and the Broadway corridor carry the densest run of paste-friendly brick in the metro. Restored storefronts, restaurant frontage, and the entertainment blocks along Broadway sit on walkable ground that fills on First Friday and through the weekend.
The RiverWalk pulls foot traffic year-round
The Chattahoochee RiverWalk runs fifteen miles along the water and feeds whitewater rafters, runners, and weekend crowds into Uptown. Reach here is foot-level on the corridors that absorb that traffic, not drive-by on a highway billboard.
Fort Moore feeds a steady audience
Columbus sits beside Fort Moore, one of the largest Army posts in the country. Soldiers, families, and contractors move through Uptown and the retail corridors on a constant rotation. A campaign here reaches a built-in audience that turns over but never empties.
3 core neighborhoods.
The corners BSM scouts weekly in Columbus, the surfaces operators know by hand. Brief specifies the audience. We route to the corridor where the audience already walks.
- 01UptownRestored storefront blocks of the walkable downtown coreRaw brick · restored storefront · restaurant exteriorsT2
- 02BroadwayBroadway entertainment corridorPainted commercial · entertainment-block frontageT2
- 03RiverWalkChattahoochee RiverWalk · fifteen-mile waterfront corridorRiver-corridor commercial walls · event frontageT2
Surfaces, and the rules.
3 neighborhoods in the active scouting route. 8–20 wheatpaste walls, 3–6 scaffold corners, 2–4 mural-ready sites. Scout-and-install on a per-brief basis. Every surface runs on a BID permit, private-property owner agreement in writing, or permitted construction hoarding through the GC. The paperwork ships with the photo bundle.
Georgia law treats paste on a permissioned wall as a property-rights matter. With written owner consent, the install is legal. We pull that paperwork before any wall goes up. Public infrastructure (utility poles, transit, right-of-way) is never touched. Uptown's historic district carries facade-modification rules that our compliance file pre-clears before the crew dispatches.
What this means for the buyer: the wall stays up for the contracted window, the photo proof is legally clean, and the brand carries zero downstream risk on takedown or municipal complaint.
Working with us in Columbus means the photo bundle ships with the permit paperwork. Zero takedowns by city action across BSM history. If a wall is targeted by override paste from another crew, we refresh it on the next paste night.
Brief to documented, four moves.
Every Columbus campaign runs the same operator sequence. One crew owns it end to end: print, paste, and proof. No print-shop handoff to a freelance installer.
Brief & route
You send the brand, dates, and audience. We map the Columbus corridors where that buyer actually walks and price off the published floor.
Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
Install at dawn
Crews paste from 6am with climate-rated formula, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
Document
Every wall shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
The Columbus playbook.
Operator-grade detail on how BSM books, scouts, and ships campaigns in Columbus. The long view buyers ask for before signing the PO.
Columbus packs its wall inventory into Uptown and the Broadway corridor, where restored storefronts and entertainment-block brick sit on walkable ground. The Chattahoochee RiverWalk pulls runners, rafters, and weekend crowds into that core year-round, and Fort Moore next door, one of the largest Army posts in the country, keeps a steady audience of soldiers, families, and contractors moving through. A brand that runs Uptown owns the walkable center of the city.
Georgia summers run hot and humid, so crews work pre-dawn windows June through August, and fall is the cleanest install season. First Friday pulls a monthly crowd into Uptown and along Broadway. The RiverWalk hosts race weekends and whitewater events through spring and fall that flood the corridor with out-of-town traffic. Fort Moore graduations and change-of-command cycles bring family crowds into the city on a steady rotation.
What lands when the wrap ships.
Within five business days of the final Columbus install, the wrap deck reads as a complete record of the run. Receipts, not a recap.
- Image galleryEvery wall photographed twice: at install and at the 48-hour cure-confirmation mark.
- GPS install logLatitude, longitude, address, neighborhood, and surface type for every placement.
- Foot-traffic estimatePer-neighborhood reach modeled from Columbus pedestrian and transit data.
- Permit + consent paperworkThe owner agreement, BID clearance, or hoarding permit behind every surface.
- Earned social pickupAny culture-media or social posts referencing the campaign in the first 14 days.
- Removal documentationRestoration photos confirming a clean takedown when the campaign concludes.
Cross the city line.
Columbus briefs regularly extend into the rest of Georgia. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors. No RFP gatekeeping. Every Columbus brief starts from the same published rate card. Permits + scaffold pass through at cost. No agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7–10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14–21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24–72h brief-to-install on any format above · Columbus crews on standby+80–150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k–$65k+. Final quote in 24–48h.
Buyer questions.
What Columbus brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Columbus?
Yes, with written owner consent on private property. We secure that paperwork before every install. Public infrastructure (utility poles, transit, right-of-way) is never touched, period. Uptown and Broadway carry the most paste-friendly wall inventory, and property owners along those blocks support visual work. Our compliance file tracks facade rules block by block.
Q · 02 How much does a Columbus wheatpaste campaign cost?
Wheatpaste in Columbus starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across Uptown, Broadway, and the RiverWalk price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours.
Q · 03 Which Columbus neighborhoods get the strongest paste-up coverage?
Uptown and Broadway carry the densest paste-up infrastructure: restored storefront brick, restaurant exteriors, and entertainment-block frontage on walkable downtown ground. The RiverWalk corridor pulls runners and weekend crowds into the core. A campaign that runs Uptown first owns the walkable center of the city.
Q · 04 How long does it take to launch a Columbus campaign?
Seven to fourteen days from creative lock to first install in most weeks. Event windows like First Friday or the RiverWalk race weekends need more lead time because property coordination and crew scheduling tighten. Same-week is doable outside event windows when print files are press-ready.
Q · 05 Do you run pole stickers and stencils in Columbus too?
Yes. Pole stickers run on commercially permissioned poles and construction hoarding along Uptown and Broadway. Sidewalk stencils run on high-foot-traffic pavement near the RiverWalk and the Broadway entertainment blocks using chalk paint or biodegradable spray. Every format ships with GPS-stamped photo proof, wide, mid, and detail per placement.
Q · 06 What proof do I get after a Columbus campaign wraps?
GPS-stamped photo proof inside 48 hours of install. Daily logs while the campaign is live. The wrap deck includes the full gallery, a neighborhood breakdown, reach estimates per corridor, and any earned social pickup our crew captures on the block.
Got a corner in Columbus?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Columbus-mapped install plan back in 24–48 hours.