Guerrilla street marketing in Savannah.
Wheatpaste, murals, stencils, and pole-stickers across Savannah, from Historic District, Starland District, Forsyth Park. Permitted walls, hand-installed, GPS-stamped photo proof.
- 6Neighborhoods on route
- 10–14dBrief to first install
- 100%GPS photo-proofed
- 0Municipal removals on record
Six formats. One field log.
Brands launching in Savannah use BSM's same-week dispatch and photo proof to convert street media into earned coverage. Format-mix typically skews wheatpaste plus snipe in this market. The rest run on demand.
Three reasons brands book us here.
What a Savannah brief gets from an operator crew that a print-and-handoff shop can't match. Permit-clean, documented, on the ground.
The Historic District, the largest National Historic Landmark district in America
Savannah's Historic District covers 2.5 square miles and 22 of the original 24 colonial squares, with restored 18th and 19th century brick on most blocks. The district moves roughly fourteen million annual visitors, one of the highest tourism densities of any Southern city. Paste-up inventory inside the historic boundary is workable only on designated properties cleared through the Historic District Board of Review; permission-rich walls cluster along Broughton Street, Bull Street, and the Factor's Walk frontage.
SCAD, 16,000-student design school
Savannah College of Art and Design pulls 16,000 students across more than 75 buildings woven through the Historic District and the Starland District. SCAD concentrates one of the densest design-school populations in the United States inside a walkable historic city. The audience is unusually receptive to editorial, lifestyle, and design-aligned brand campaigns. We've routed creative-platform and lifestyle briefs through the Starland District because the SCAD-and-resident-creative overlap is direct.
Starland District, the editorial register
The Starland District around Bull Street between 38th and 41st has emerged over the last decade as Savannah's arts-and-creative anchor outside the strict Historic District overlay. The corridor concentrates SCAD-affiliated galleries, indie retail, restaurants, and the Starland Yard hospitality complex. Brick walls and venue facades run paste-friendly outside the Board of Review framework that governs the Historic District. Best fit for editorial, lifestyle, DTC, and arts-aligned brands aiming at the SCAD and creative-class audience.
6 core neighborhoods.
The corners BSM scouts weekly in Savannah, the surfaces operators know by hand. Brief specifies the audience. We route to the corridor where the audience already walks.
- 01Historic DistrictBroughton St · Bull St · Factor's WalkRestored 18th and 19th century brick (designated walls Board-cleared)T2
- 02Starland DistrictBull St between 38th and 41stGallery and indie-retail brick outside the historic overlayT2
- 03Forsyth ParkWhitaker · DraytonPark-adjacent commercial frontageT2
- 04Victorian DistrictMid-19th-century commercial blocksMid-19th-century commercial transitionT2
- 05DowntownRiver Street · City MarketRiver Street commercial · City Market perimeterT2
- 06EastsideLight-industrial warehouse corridorLight-industrial commercial · warehouse wallsT2
Surfaces, and the rules.
6 neighborhoods in the active scouting route. 8–20 wheatpaste walls, 3–6 scaffold corners, 2–4 mural-ready sites. Scout-and-install on a per-brief basis. Every surface runs on a BID permit, private-property owner agreement in writing, or permitted construction hoarding through the GC. The paperwork ships with the photo bundle.
Savannah allows wheatpaste on private property with written owner consent. The city's Historic District is one of the largest National Historic Landmark districts in the United States and operates under the strictest historic-preservation framework of any city in our coverage map. The Historic District Board of Review pre-clears any signage, surface, or visual modification on designated buildings inside the boundary. We pull written consent before every install and route designated-landmark properties through the Board of Review when required. Public infrastructure (utility poles, CAT transit shelters, right-of-way, historic-square monument approaches) is off-limits. The compliance file tracks Savannah Municipal Code Title 8 on signs plus the Historic District Ordinance. The Board's calendar runs monthly with submission deadlines roughly three weeks ahead of each meeting, so designated-landmark walls run six to eight weeks from brief to install; non-designated and Starland District placements run on standard seven-to-ten-day timing.
What this means for the buyer: the wall stays up for the contracted window, the photo proof is legally clean, and the brand carries zero downstream risk on takedown or municipal complaint.
Working with us in Savannah means the photo bundle ships with the permit paperwork. Zero takedowns by city action across BSM history. If a wall is targeted by override paste from another crew, we refresh it on the next paste night.
Brief to documented, four moves.
Every Savannah campaign runs the same operator sequence. One crew owns it end to end: print, paste, and proof. No print-shop handoff to a freelance installer.
Brief & route
You send the brand, dates, and audience. We map the Savannah corridors where that buyer actually walks and price off the published floor.
Scout & secure
Crews scout walls on foot, then lock every surface in writing: owner agreement, BID-cleared scaffold, or permitted hoarding. The paper trail ships with the photos.
Install at dawn
Crews paste from 6am with climate-rated formula, moving neighborhood to neighborhood. Scout-and-install routes the brief on a per-market schedule.
Document
Every wall shot wide, mid, and detail, GPS-stamped on install day. The wrap deck lands within five business days with the full proof set.
The Savannah playbook.
Operator-grade detail on how BSM books, scouts, and ships campaigns in Savannah. The long view buyers ask for before signing the PO.
Savannah packs one of the largest National Historic Landmark districts in the country, a 16,000-student SCAD population across more than 75 buildings, and roughly fourteen million annual visitors into a walkable historic core. Cultural-institution and tourism campaigns route through the Historic District because that audience already engages the category; editorial, lifestyle, and design-aligned brands route through the Starland District for the direct SCAD-and-creative-class read outside the Board of Review overlay. A wall here reaches a national tourist wave and a dense design school on the same blocks.
Spring (March through May) and fall (September through November) are the operational peaks, when mild weather lifts both tourist and resident foot traffic to year-high density. Summer (June through August) holds workable cure times under the Southeast wheatpaste formula. Hurricane season (June through November) carries a weather-watch overlay; we monitor named-storm windows and pause overnight installs when a storm tracks toward the Georgia coast. The Savannah Film Festival in October and SCAD's open studios layer additional arts-audience windows for design and creative-platform briefs.
What lands when the wrap ships.
Within five business days of the final Savannah install, the wrap deck reads as a complete record of the run. Receipts, not a recap.
- Image galleryEvery wall photographed twice: at install and at the 48-hour cure-confirmation mark.
- GPS install logLatitude, longitude, address, neighborhood, and surface type for every placement.
- Foot-traffic estimatePer-neighborhood reach modeled from Savannah pedestrian and transit data.
- Permit + consent paperworkThe owner agreement, BID clearance, or hoarding permit behind every surface.
- Earned social pickupAny culture-media or social posts referencing the campaign in the first 14 days.
- Removal documentationRestoration photos confirming a clean takedown when the campaign concludes.
Cross the city line.
Savannah briefs regularly extend into the rest of Georgia. Same operator contract, same field log, different ZIP code. Pick a sibling market and we route the brief in 48 hours.
What the brief actually costs.
BSM publishes per-discipline floors. No RFP gatekeeping. Every Savannah brief starts from the same published rate card. Permits + scaffold pass through at cost. No agency markup.
Wheatpaste posters
Walls, scaffolds, hoardings · 7–10d leadFrom $3,500Sidewalk stencils
Permitted corners · biodegradable medium · 14–21d weather windowFrom $2,500Snipes + stickers
Poles, utility boxes, news boxes · corridor saturationFrom $3,000Expedited
24–72h brief-to-install on any format above · Savannah crews on standby+80–150%+Ranges vary by turnaround, size, location count, and service mix. Murals $18k–$65k+. Final quote in 24–48h.
Buyer questions.
What Savannah brand managers ask on intake calls. Permit reality, lead time, minimums, photo proof. If your question isn't here, brief us directly.
Q · 01 Is wheatpasting legal in Savannah?
Yes, with written owner consent on private property. The Historic District operates under the strictest historic-preservation framework in our coverage map. The Historic District Board of Review pre-clears any signage, surface, or visual modification on designated buildings inside the 2.5-square-mile boundary; we route those walls through the Board when required and pull written owner consent first. Outside the Historic District (Starland, Victorian District, Eastside) standard private-property-plus-consent rules apply. Public infrastructure (utility poles, CAT transit shelters, historic-square monument approaches, right-of-way) is never touched.
Q · 02 How much does a Savannah wheatpaste campaign cost?
Wheatpaste in Savannah starts at $3,500 per campaign, print and install included. Multi-neighborhood programs across the Historic District (Broughton/Bull), Starland District, and the Victorian District price up from the published floor. The final number depends on turnaround, size, location count, and combined service mix, and it tracks print volume and crew days, not the brand on the poster. Final quote returns in 24-48 hours. Historic District designated-landmark properties add roughly fifteen percent because the Board of Review pre-clear tightens the timeline meaningfully. The Board's meeting calendar runs monthly, so we pre-schedule pre-clear windows three to four weeks ahead of install.
Q · 03 How does the Historic District Board of Review affect campaign timing?
Meaningfully. The Board pre-clears any signage, surface, or visual modification on designated buildings inside the Historic District boundary. The Board's calendar runs monthly, with submission deadlines roughly three weeks ahead of each meeting. We pre-schedule pre-clear windows by submission deadline rather than install date. The smoothest path: brief by the first of the month, Board submission by the third week, approval by month-end, install in the following two weeks. Total: roughly six to eight weeks from brief to install for designated-landmark walls. Non-designated and Starland District placements run on standard seven-to-ten-day timing.
Q · 04 What kinds of brands fit best on Savannah walls?
Cultural-institution and tourism campaigns route through the Historic District because the 14-million-annual-visitor audience already engages the category. Editorial, lifestyle, DTC, and design-aligned brands route through the Starland District because the SCAD-and-creative-class overlap is direct. Hospitality and F&B brands route across both corridors. The Savannah Film Festival (October) and SCAD's open studios layer additional arts-audience windows for design and creative-platform briefs.
Q · 05 When is the best window to run a Savannah campaign?
Spring (March through May) and fall (September through November) are the operational peaks. Tourist traffic and resident foot traffic both run heaviest in the mild-weather windows. Summer (June through August) carries heat and humidity but cure times hold under the Florida-and-Southeast wheatpaste formula; we use the same protocol on Savannah installs. Hurricane season (June through November) carries a weather-watch overlay; we monitor named-storm windows and pause overnight installs when a storm enters the Atlantic basin tracking toward the Georgia coast.
Q · 06 How long does it take to launch a Savannah campaign?
Seven to ten days from creative lock to first install for non-designated properties (Starland District, Victorian District, Eastside, non-landmark Historic District buildings). Designated-landmark walls inside the Historic District boundary run six to eight weeks because of the Historic District Board of Review monthly meeting cycle. We pre-schedule submissions for designated-property briefs at the start of every campaign. The print runs ship from our Southeast hub and stage into Savannah overnight.
Q · 07 What proof do I get after a Savannah campaign wraps?
GPS-stamped photo proof inside 48 hours of install. Daily logs while the campaign is live. The wrap deck includes the full gallery, corridor breakdown, reach estimates by block, and any earned social pickup our crew captures across the Savannah Morning News, Connect Savannah, and the SCAD-affiliated arts feeds. Removal photos when the run finishes.
Got a corner in Savannah?
We've got the paste.
Tell us the neighborhood, the dates, and the brand. Savannah-mapped install plan back in 24–48 hours.